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Add You - Guerrilla Marketing, Part 3: Using The Three I's for Maximum Success on a Minimal Budget
A recent report, titled "The War for Talent" stated that over the next 20 years, employee talent will be what differentiates successful companies from those going bust. The late 90’s gave us a glimpse of the talent war, but was nothing compared to what’s ahead. Here are five ways to bulletproof your company before the battle begins.Practice What You PreachRecent studies of America’s largest companies show that a strong reputation for
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown
One of the major drawbacks for online store owners who accept PayPal is the unbranded checkout it provides. Many owners want to display their shops logo – rather than an email address – to help make customers feel more at comfortable. Thankfully, PayPal now allows users to customize their PayPal checkout process with a logo or image. This free service is something that can easily be implement with reliable, free, and secure image hosting.One
I like to think of Guerrilla Marketing in terms of The Three I's: Ingenuity, Imagination, Innovation. Be creative and original in your marketing approach. Dream up something that perhaps has never been done before. Be bold and daring. Use everything that is available. For your promotions, use national holidays, enlist the services of local dignitaries, provide needed services to the community, support local charities.
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Sedona.
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown
Die cutters include all the components required for fabricating materials such as metal, paper, leather, rubber, vinyl, plastic, fabric, wood and magnetic strips. The components include sharp steel stamps and rollers called dies and die cutting machines. These are used to cut the material into the desired shape and size.The two main die cutting processes are steel rule and rotary die cutting. The former is used to cut straight lines across sh
I like to think of Guerrilla Marketing in terms of The Three I's: Ingenuity, Imagination, Innovation. Be creative and original in your marketing approach. Dream up something that perhaps has never been done before. Be bold and daring. Use everything that is available. For your promotions, use national holidays, enlist the services of local dignitaries, provide needed services to the community, support local charities.
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Sedona.
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown
Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.While it's admirable to let your uncle's wife's cousin take a crack at designing your logo, it might not be very wise - especially if it's not what they do professionally day-in and day-out. You don't let just
Here is an example of the use of The Three I's by our advertising-marketing firm in Sedona, Arizona -- a small town (11,000 population) with millions of visitors each year. Our client was a unique pet store, part of a small national franchise which is primarily dog-oriented. The store is located in an area of heavy tourist traffic in Uptown Sedona.
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown
There are anti-dumping laws in the United States but still it occurs, as one company enters a new market they will lower prices in a price war prone position and take it in the sorts just to get their butts in the door. Where is the most common market for this to occur?Well in Department of Defense contracting of course. But why? The United States Defense Department pays top dollars for its hammers right? Well not exactly, but yes sometimes.
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown
Why Invent?Because you can. The United States is the country with the most innovation, the largest consumer market, and the most inventor-friendly patent laws in the world. Because of these patent laws, little guys like you and I can compete with the big corporations and their bloated R&D budgets.Because you deserve the rewards. Innovation is the lifeblood of any business. If your invention can give a
Our client was about to celebrate its grand opening and needed a short, multi-faceted campaign to introduce the place to the community as a whole. The problem for the client -- and for most businesses in Uptown Sedona, a kind of tourist ghetto -- is that most locals refuse to shop in Uptown. Parking is difficult, tourists stumble around with glazed eyes bumping into each other, and prices are generally high.
The challenge: How to lure the locals (dog owners, primarily) while bringing in a steady stream of pet-owning tourists who would take the doggie products home and maybe continue the relationship via Internet and mail order? We started with the first "I," Ingenuity. The year 2006 was the Chinese Year of the Dog, so we came up with a promotion called The Week of the Dog. For five days and evenings this promotion would offer free events, live music, free pet and human treats.
We invited one of the nation's best-known pet artists to make a personal appearance, sign autographs and meet the public. We had ongoing live music with local guitarists. We invited the founders of the franchise, who were also famous authors and had a large following. One evening we featured lessons in dog training. One afternoon and eve
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