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Add You - Stop the Selling Now!
A year or so ago, I met Allan Kempert. Allan was the Quality Assurance Supervisor for a metal stamping company in Ontario, and just completed Norman Bodek’s book, The Idea Generator, Quick and Easy Kaizen. As Allan explains, he couldn’t put the book down because it was such a simple approach
If you or your company needs plastic products with specific types and dimensions, then you should turn to custom injection molding companies. These manufacturers have the ability to make plastic parts for specific applications – they can customize virtually all plastic components per your req
Most of us are NOT salespeople. We have not been trained to use just the right words of persuasion. And, although these techniques can be learned many of us will never master them.
So, what is a marketer to do? The answer is learning how to connect with your audience. Some call this "relationship marketing." Here are 6 easy tips to help you implement this strategy.
(1) Find out what your audience needs and then give it to them. One of the easiest ways to accomplish this is by conducting a survey. Offer your prospects a free gift in exchange for answering your questions. Check out Survey Monkey. They offer a basic, no cost s
If you're an employer or a manager then work place absence is costing you money, inconvenience, and upsetting your customers. And as we all know, not all days taken off work are due to genuine sickness. Many employees "take a sickie" because their morale is low and they just don't like or
Most of us are NOT salespeople. We have not been trained to use just the right words of persuasion. And, although these techniques can be learned many of us will never master them.
So, what is a marketer to do? The answer is learning how to connect with your audience. Some call this "relationship marketing." Here are 6 easy tips to help you implement this strategy.
(1) Find out what your audience needs and then give it to them. One of the easiest ways to accomplish this is by conducting a survey. Offer your prospects a free gift in exchange for answering your questions. Check out Survey Monkey. They offer a basic, no cost
Not all testimonials are created equal. As any marketer knows, testimonials are an important part of communicating a message of trust to potential clients and customers. Exactly how to use testimonials, however, can be a bit of a mystery to the uninitiated.There’s a reason some testi
So, what is a marketer to do? The answer is learning how to connect with your audience. Some call this "relationship marketing." Here are 6 easy tips to help you implement this strategy.
(1) Find out what your audience needs and then give it to them. One of the easiest ways to accomplish this is by conducting a survey. Offer your prospects a free gift in exchange for answering your questions. Check out Survey Monkey. They offer a basic, no cost
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Nearly all the fr
(1) Find out what your audience needs and then give it to them. One of the easiest ways to accomplish this is by conducting a survey. Offer your prospects a free gift in exchange for answering your questions. Check out Survey Monkey. They offer a basic, no cost
After working for many years with entrepreneurs in all walks of business, I find that what separates the successful from the not-so-successful is attitude. Entrepreneurs who are going to make it big need to have moxie. Make no mistake; I am not saying that entrepreneurs need to be arrogant.
(2) Follow up with your prospects regularly to stick in their minds. Publish an ezine or simply email a series of messages. Use these vehicles to announce special sales, contests, discounts, changes in your business, etc.
(3) Make your follow up messages personal. Share tidbits about your personal and business life. Your prospects need to know you are a real person just like they are. But don't over do it. Remember, your prospects are more interested in your expertise.
(4) Recommend. Rather than hard selling, simply recommend. Bring out the benefits of you
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