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  • Add You - Viral Marketing Case Study-A Super Bowl Proposal

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    all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is defin
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    Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to the story, digging in a little deeper and unveiling some of the mechanics that have kept this engine revving for the past three months.

    First, the history:

    My Super Proposal is a blog promotion project with the goal of aqcuiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is defini

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    and definitely a case-in-point. Today we return to the story, digging in a little deeper and unveiling some of the mechanics that have kept this engine revving for the past three months.

    First, the history:

    My Super Proposal is a blog promotion project with the goal of aqcuiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is defin

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    pt this engine revving for the past three months.

    First, the history:

    My Super Proposal is a blog promotion project with the goal of aqcuiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is defin

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    project with the goal of aqcuiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is defin
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    all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is definitely on to something. (The 85K is set to be donated to a local childrens hospital.)

    Let’s take a snap shot look at some of visibility this project has received, just to illustrate the point:

    An excerpt from Equitymind ’s blog:

    To sum all of the exposure up, here is a list of media and press that has happened to date:

    Radio Interviews and Coverage:

    Radio Station in Virginia (prior to my involvement - no call station info)
    Radio Station in California (prior to my involvement)
    107.5 The River, radio stat

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