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Add You - Business Brochure Writing: The Importance of Benefit-driven Copy
Individuals running small self-owned units with low revenues and lower profits are prone to ask –What is a business plan? They did not grow, simply because they didn’t have one, and never bothered to find out before. Evidently they don’t care much where their business is headed.Others wish to expand their business but have no idea how to go about it. Ask them what is their business plan and they shake their head, skeptical. Simply wishing will not lead to success. You need t
(If
“Can This Marriage be Saved?” So reads the title of the cover story in the August 15, 2005 issue of BusinessWeek (www.businessweek.com). The article describes the seven-year (1998-2005) story of the merger of Daimler and Chrysler Corporation. As of this writing, the board of the merged companies decided to terminate the reign of the current chairman, J?rgen Schrempp. At the end of this year he will be replaced with Dieter Zetsche, the current head of the company’s operations in Nor
Now, for your second question (and this is only for those brave enough to answer it.)
And how many times—do you think--has someone begun reading YOUR brochure only to think to themselves “That’s nice. They sure do a lot” and then thrown it away.
(If y
Many business people have yet to recognize the difference between the Six Sigma tool and total quality management, also referred to as TQM. Though, at a glance, they do look rather similar, and the Six Sigma tool does indeed employ some of the techniques and strategies that are the foundation for TQM, they remain two entirely separate methods of doing business.While both the Six Sigma tool and TQM place emphasis on how critical it is to look at a business’ entire support an
Now, for your second question (and this is only for those brave enough to answer it.)
And how many times—do you think--has someone begun reading YOUR brochure only to think to themselves “That’s nice. They sure do a lot” and then thrown it away.
(If
“Oh no. I see Rebecca heading this way. She talks 90 miles and hour without stopping, and I never understand what she is babbling about. She tells me one idea 10 different ways; I wish she could just get to the point and keep it brief.”The paragraph above is focused on verbal communication but some of these tips can help in any communication medium including your marketing messages and company information. With the ever-evolving information sources, being brief can actua
Now, for your second question (and this is only for those brave enough to answer it.)
And how many times—do you think--has someone begun reading YOUR brochure only to think to themselves “That’s nice. They sure do a lot” and then thrown it away.
(If
Thousands of new products are introduced every year, more than 15,000 to be exact. How can your product compete, not only with established brands but with the plethora of new products that are being introduced? The answer of course is THE PACKAGING. The right packaging with the right message will rise above the competitive landscape. But how many companies understand the value behind packaging as a marketing tool? Most just look at as a way to convey the product or recycle tired i
And how many times—do you think--has someone begun reading YOUR brochure only to think to themselves “That’s nice. They sure do a lot” and then thrown it away.
(If
After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?Opening Celebration: Make a big thing about the opening of your new business. Hold a party, send out invites, tell the press. Start your new life with a bang! Start a your campaign before you open by building up anticipation. Remember the “what’s an Opr
(If you were brave enough to answer the second question truthfully,chances are, there were more times your brochure was trashed than you would want.)
And you’re not alone. Most brochure writers – and those who hire them – think that the way to attract customers is to prove to those customers that you’re the greatest company that ever walked the earth. And so the bro
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