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  • Add You - Creative Offline Marketing - Part II

    Online Payroll Services
    Many companies find payroll to be monotonous and taxing. This is so because of the many government authorities– federal, state and local-- who tax payrolls in America, plus the numerous unions, banks and credit unions, and health insurance plans that people can barely keep u
    s!

    Bonus: Check out what JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboard.com/viewtopic.php?t=663

    Coupons – Like gift certificates, coupons are also a great way to “touch” your customers and bring them back into your store

    The Price Wasn't Right!
    I just got back from my local wireless store and I’m full of venom! Have you tried to buy a new phone lately? There are many different prices for every phone. First, it was $150, then $200, then $250. My son, an 11-year old with a Blackberry, wanted the Pearl and had save
    Gift Certificates – It’s generally known that people will usually spend more than the gift certificate amount. So if you operate a jewelry store, and you mail your customers a free no-obligation $25 gift certificate, it’s usually a very sound investment. Most restaurant owners already know that people generally don’t dine alone, so by giving your customers a free gift certificate, they’re bound to bring in others who will spend more money on food and drinks. A good variation on this formula is the free birthday dinner. Generally, nobody is going to come in on their birthday and eat their free dinner by themselves. They’re going to bring friends, relatives, you get the idea.

    Here’s a great way to use gift certificates to get referrals: Send a letter to your customers with three gift certificates. One they can use for themselves, and the other two they can give away to friends or relatives. They keep your customers happy (and happy customers are more likely to speak highly of you to others) and they compound that fact by letting your customers give the certificates to others, to whom they will sing your praises. It’s like a tell-a-friend script on steroids!

    Bonus: Check out what JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboard.com/viewtopic.php?t=663

    Coupons – Like gift certificates, coupons are also a great way to “touch” your customers and bring them back into your store (

    How To Write Ads and Banners that Make People Click!
    Sure there are pages and pages of articles telling you how this color or that music on you web page will encourage people to buy but here is the truth: The most important tool is the words that you use. Most people shop with emotions. Figure out a way to get them “emotiona
    t people generally don’t dine alone, so by giving your customers a free gift certificate, they’re bound to bring in others who will spend more money on food and drinks. A good variation on this formula is the free birthday dinner. Generally, nobody is going to come in on their birthday and eat their free dinner by themselves. They’re going to bring friends, relatives, you get the idea.

    Here’s a great way to use gift certificates to get referrals: Send a letter to your customers with three gift certificates. One they can use for themselves, and the other two they can give away to friends or relatives. They keep your customers happy (and happy customers are more likely to speak highly of you to others) and they compound that fact by letting your customers give the certificates to others, to whom they will sing your praises. It’s like a tell-a-friend script on steroids!

    Bonus: Check out what JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboard.com/viewtopic.php?t=663

    Coupons – Like gift certificates, coupons are also a great way to “touch” your customers and bring them back into your store

    Problem-Solving Success Tip: Define the Problem First
    Define the Problem First. It seems obvious, but how many times have we gone to a problem-solving meeting and the discussion started with either whose fault was it or an assertion about the proper solution?Explain what the problem is—what went wrong, what are t
    their free dinner by themselves. They’re going to bring friends, relatives, you get the idea.

    Here’s a great way to use gift certificates to get referrals: Send a letter to your customers with three gift certificates. One they can use for themselves, and the other two they can give away to friends or relatives. They keep your customers happy (and happy customers are more likely to speak highly of you to others) and they compound that fact by letting your customers give the certificates to others, to whom they will sing your praises. It’s like a tell-a-friend script on steroids!

    Bonus: Check out what JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboard.com/viewtopic.php?t=663

    Coupons – Like gift certificates, coupons are also a great way to “touch” your customers and bring them back into your store

    How to Effectively Carry Out the Managerial Function of Directing
    There are a number of terms used in identifying the different areas of managerial process. These include leading, executing, supervising, ordering and guiding. But at the heart of the managerial process is the managerial function of directing since it is involved with init
    to friends or relatives. They keep your customers happy (and happy customers are more likely to speak highly of you to others) and they compound that fact by letting your customers give the certificates to others, to whom they will sing your praises. It’s like a tell-a-friend script on steroids!

    Bonus: Check out what JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboard.com/viewtopic.php?t=663

    Coupons – Like gift certificates, coupons are also a great way to “touch” your customers and bring them back into your store

    The Eye on the Prize
    Looking for some cool new ways to motivate your drive-thru staff? These ideas can be adopted for dine-in as well, but since the mystery shops for the annual g3/QSR Drive-Thru Time Study are fast approaching, it’s time to gear up to challenge the leaders—the bar is already
    s!

    Bonus: Check out what JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboard.com/viewtopic.php?t=663

    Coupons – Like gift certificates, coupons are also a great way to “touch” your customers and bring them back into your store (or website or whatever).

    Contests – The sandwich chain Subway recently had a scratch-off contest, but you had to go online to see if you were a winner. Contests are a great way to get leads and generate sales. Here’s a tip: always include an unadvertised “second place” that everyone who didn’t win will get. Joe Vitale did that last year, and used an email and voice broadcast to announce your “second place” prize. I would have included a sequence of direct mail as well, but the premise is the same.

    Also, the Nathan’s hot dog eating contest is a great example of using their product in the contest itself. If your product or service lends itself well to this approach, consider testing it.

    to be continued....

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