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Add You - Business Blunder You Must Avoid-Offering Your Customers Too Many Options
You work for a company that has been going through a lot of changes and upheaval. Word is going around about lay-offs and you worry you will be next. If you’ve been an exemplary employee and the lay-off is not because of anything you’ve done, be sure you ask these three questions as you are being handed your Pink S
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researcher
Throughout the 20th century, various methods for operating and developing the business have been contrived and refined, becoming the conventional methods that we use today. We improve management and effect business change by overlaying new contrived methods on the existing methods in place. Even with all the improve
There's nothing worse than opening an envelope and finding 4 to 6 other little offers falling to the floor. How amateurish.This really annoys your customers. Your mails goes straight to the trash.
Your customer needs to study ONE offer in detail to make sure it's right for him/her.
There are some organisations that offer a smorgasbord of service offerings: Silver, Gold, Platinum, etc, etc. Yes,there is no "best" or "surefire" way to present your products and services. But can you imagine how confused your customers get, when they actually have to decipher each service’s deliverables?
There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.
Too Many Alternatives Ruin Sales
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researchers
I had the great privilege of meeting someone who truly had a passion for his career today.I had to buy a suit for some upcoming speaking engagements today at Joseph A. Banks. The gentleman who waited on me was named Milton. As I began to look at suits and get to know this “Milton man” it became very obvious
Your customer needs to study ONE offer in detail to make sure it's right for him/her.
There are some organisations that offer a smorgasbord of service offerings: Silver, Gold, Platinum, etc, etc. Yes,there is no "best" or "surefire" way to present your products and services. But can you imagine how confused your customers get, when they actually have to decipher each service’s deliverables?
There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.
Too Many Alternatives Ruin Sales
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researcher
Upper Saddle River, N.J. - January 10, 2005 - With the start of the year, a flurry of articles have appeared, talking about what we can expect in the way of business trends during 2005. One of the most alarming issues is the intention of many employees to seek new jobs now that the economy is starting to improve.
There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.
Too Many Alternatives Ruin Sales
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researcher
How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in
There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.
Too Many Alternatives Ruin Sales
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researcher
In many companies the HR department and Accounts love to have the salary of an employee deducted on the pay day based on their on-seat attendance time. This one is too harsh and especially for someone who has to sit facing the monitor continuously is a pain in the neck and eyes.At one place employers want
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.
The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.
It seems that having "too much" choice have hampered their later motivation to buy.
Save Your Sales, Provide Different Service Levels
Ideally, your organisation should offer just one solution – a service that is customised specifically to the needs of the client. If you can’t achieve that, the ideal method is to have three different service levels.
1st Level:
Lowest cost,but still effective
2nd Level:
The one
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