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You are here: Home > Business > Marketing > If You Want to Get Clients Now - Avoid the 'Bright Shiny Object' Syndrome |
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Add You - If You Want to Get Clients Now - Avoid the 'Bright Shiny Object' Syndrome
The Career You Never Knew Existed Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.Our countries growth and expansion of urban and suburban areas has created a unique opportunity for wildlife managers. Our wildlife is slowly losing their natural habitat to this growth and many species adapt very well to their new suburban and urban surroundings. It's when nature gets too close that problems arise. Our profession, the Nuisance Wildlife Management Professionals, who primarily resolve those human/wildlife conflicts through a variety of means.It's 5:00am and you hear something running inside your ‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what You’d think, with all that information, they’d be ready to implement it all. I mean, doesn’t it just take putting one foot in front of the other? What I’ve discovered is it’s not that easy. Sure, you may know you have to get clear on what you offer. Then, once you do that, you’ve got to create a niche, a compelling marketing message, then focus on who your ideal clients are, and then market to them consistently. But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone. We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts. ‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what You’d think, with all that information, they’d be ready to implement it all. I mean, doesn’t it just take putting one foot in front of the other? What I’ve discovered is it’s not that easy. Sure, you may know you have to get clear on what you offer. Then, once you do that, you’ve got to create a niche, a compelling marketing message, then focus on who your ideal clients are, and then market to them consistently. But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone. We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts. ‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone. We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts. ‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what We’re all affected with the ‘Bright Shiny Object’ Syndrome, in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts. ‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what ‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me this past year. At the beginning of last year, I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year round of wealth, personal growth, and business courses. Oh, not to mention being part of two mastermind groups, doing active personal growth and development, and working with a coach. That didn’t even include my responsibilities to my clients, my family, and myself. Seriously, WHAT was I thinking?!? No wonder I couldn’t focus on anything and get anything really accomplished (well, according to my standards). I had been distracted by all the glittering opportunities, wondering what to work on first. Each “thing” on my list was pulling me in a different direction and when I sat in my office, I couldn’t seem to get any work done. All the shiny projects were calling out at me from the bookshelf. I felt compelled to do it all; therefore, nothing was being done. With help from someone I trust, I decided to take a hiatus from everything. I took a break from DOING, and after a couple of weeks, I started prioritizing. What’s going to make the most sense to work on first? What will bring in the most revenue effortlessly? What’s most auth
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