omer would attend. Your description could be something like this, “my target market is women between the ages of 21-40 who like fun trendy accessories to wear to work and social outings. They are middle to upper class and can afford to spend money on high quality pieces of accessories.” By writing a description of your target market you will be able to identify the right networking opportunities.

A couple of weeks ago, I was attending a networking event and was asked by an accessory store owner whether I thought it was a good idea for her to attend a luncheon with senior women. Her accessory store sales jewelry, belts, scarves, and handbags. When your target is identifiable and contained in one location, you will always benefit from networking. Your target market is simply the people/group you will market your products and/or services to. Spend a couple of hours each week to research organizations and events that women attend.

Plan what events, seminars, meetings, or organizations you want to be involved in. If you have not attended an organization or meeting before, do some research using the internet, trade publications, or member directories. Learn whether or not your target market will be represented during such events. Depending on what kind of accessories you sell, you can segment your target market. The first thing you'll need to do is research the demographics of the women in your community, and divide it into market segments:
• Age: teens, young, middle, elderly
• Education: high school, college, university
• Income: low, medium, high
• Marital status: single, married, divorced
• Ethnic and/or religious background
• Family life cycle: newly married, married for 10 – 20 years, with or without children.
Go to the library and ask the librarian to help you gather detailed information. You can also check your local Chamber of Commerce. Write a description of your target market then locate a list of women’s organizations that your ideal customer would attend. Your description could be something like this, “my target market is women between the ages of 21-40 who like fun trendy accessories to wear to work and social outings. They are middle to upper class and can afford to spend money on high quality pieces of accessories.” By writing a description of your target market you will be able to identify the right networking opportunities.

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will market your products and/or services to. Spend a couple of hours each week to research organizations and events that women attend.

Plan what events, seminars, meetings, or organizations you want to be involved in. If you have not attended an organization or meeting before, do some research using the internet, trade publications, or member directories. Learn whether or not your target market will be represented during such events. Depending on what kind of accessories you sell, you can segment your target market. The first thing you'll need to do is research the demographics of the women in your community, and divide it into market segments:
• Age: teens, young, middle, elderly
• Education: high school, college, university
• Income: low, medium, high
• Marital status: single, married, divorced
• Ethnic and/or religious background
• Family life cycle: newly married, married for 10 – 20 years, with or without children.
Go to the library and ask the librarian to help you gather detailed information. You can also check your local Chamber of Commerce. Write a description of your target market then locate a list of women’s organizations that your ideal customer would attend. Your description could be something like this, “my target market is women between the ages of 21-40 who like fun trendy accessories to wear to work and social outings. They are middle to upper class and can afford to spend money on high quality pieces of accessories.” By writing a description of your target market you will be able to identify the right networking opportunities.

ll be represented during such events. Depending on what kind of accessories you sell, you can segment your target market. The first thing you'll need to do is research the demographics of the women in your community, and divide it into market segments:
• Age: teens, young, middle, elderly
• Education: high school, college, university
• Income: low, medium, high
• Marital status: single, married, divorced
• Ethnic and/or religious background
• Family life cycle: newly married, married for 10 – 20 years, with or without children.
Go to the library and ask the librarian to help you gather detailed information. You can also check your local Chamber of Commerce. Write a description of your target market then locate a list of women’s organizations that your ideal customer would attend. Your description could be something like this, “my target market is women between the ages of 21-40 who like fun trendy accessories to wear to work and social outings. They are middle to upper class and can afford to spend money on high quality pieces of accessories.” By writing a description of your target market you will be able to identify the right networking opportunities.

single, married, divorced
• Ethnic and/or religious background
• Family life cycle: newly married, married for 10 – 20 years, with or without children.
Go to the library and ask the librarian to help you gather detailed information. You can also check your local Chamber of Commerce. Write a description of your target market then locate a list of women’s organizations that your ideal customer would attend. Your description could be something like this, “my target market is women between the ages of 21-40 who like fun trendy accessories to wear to work and social outings. They are middle to upper class and can afford to spend money on high quality pieces of accessories.” By writing a description of your target market you will be able to identify the right networking opportunities.

omer would attend. Your description could be something like this, “my target market is women between the ages of 21-40 who like fun trendy accessories to wear to work and social outings. They are middle to upper class and can afford to spend money on high quality pieces of accessories.” By writing a description of your target market you will be able to identify the right networking opportunities.

Using the networking opportunity your mother suggested to build word of mouth advertising of your business is definitely worthwhile. Go to several of these luncheons until you determine that the audience is sufficient in terms of both size and need.