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Add You - Follow The 4 C's Of Marketing For Optimal Results
Less than 20% of companies implementing any form of Lean related improvement programme manage to achieve worthwhile results. Effectively, 80% or more of companies fail to complete the Lean Marathon!My experiences of working with a wide range of manufacturing and service sectors companies who have suffered problems with their improvement programmes has led me to the realisation that to be truly successful at implementing any form of improvement programme (including Lean) and achieve sustainable results in the medium to long-term, an
#2 Marketing C - Consistency
Think of it this way. If you want to lose weight, you can add 2 flights of stairs to your normal physical activity each day. Just by doing that simple thing -- consistently -- you will lose about 12 pounds a year. What if you added to your business the marketing equivalent of 2 flights of stairs every day? How much new business do you think you
The Truck Driver’s Responsibility – Trucking Safety, First And AlwaysLet's talk about what exactly the truck driver is responsible for when it comes to hauling freight. To be on the safe side let's assume that the driver is responsible for absolutely everything unless I specifically say otherwise.And I probably won't say otherwise.A typical story you'll hear a truck driver tell after his truck has tipped over is, “I wa
And they apply whether you own a retail shoe store; are a professional such as a financial advisor, attorney or consultant; have an internet business selling coat hangers; offer a service for laser welding; or provide voice-overs for commercials.
#1 Marketing C - Commitment
Marketing isn't a once-in-awhile, take-it-or-leave-it activity, but a continual commitment. Business owners and professionals who are serious about growing their businesses may invest as much as one-third of their time in marketing. To them, marketing is an ongoing process to:
- Gather the information they need,
- develop a plan,
- invest resources to carry out their plan, and
- learn from the outcomes.
Recently, a friend of ours quit her job of 12 years to become a consultant. In her new role, her former employer offered her all the work she could handle...and more. The company wanted her for two projects -- each one would give her three days of work every week for several months. She, however, wasn't tempted by the lure of all those billable hours.
She realized that the way to grow her business and to expand her capabilities was to keep time free each week to make plans for working in new areas and to attract new clients. She saved time to thoughtfully explore the different directions she would like to take her business (especially leveraging her expertise and experience) and to initiate marketing methods to make this happen.
#2 Marketing C - Consistency
Think of it this way. If you want to lose weight, you can add 2 flights of stairs to your normal physical activity each day. Just by doing that simple thing -- consistently -- you will lose about 12 pounds a year. What if you added to your business the marketing equivalent of 2 flights of stairs every day? How much new business do you think you w
Paid Surveys are an easy way to make money while sitting in front of your PC. As the term implies you simply take online surveys from various companies and in return they will pay you a regular cash incentive. Sounds easy doesn’t it? Actually it is. Many people have found this to be an easy, flexible way to boost their regular income, others do it as their only source of income as they prefer to work from home. An ideal example of this is for mothers with small babies who can still earn money but get the quality time they need with their n
#1 Marketing C - Commitment
Marketing isn't a once-in-awhile, take-it-or-leave-it activity, but a continual commitment. Business owners and professionals who are serious about growing their businesses may invest as much as one-third of their time in marketing. To them, marketing is an ongoing process to:
- Gather the information they need,
- develop a plan,
- invest resources to carry out their plan, and
- learn from the outcomes.
Recently, a friend of ours quit her job of 12 years to become a consultant. In her new role, her former employer offered her all the work she could handle...and more. The company wanted her for two projects -- each one would give her three days of work every week for several months. She, however, wasn't tempted by the lure of all those billable hours.
She realized that the way to grow her business and to expand her capabilities was to keep time free each week to make plans for working in new areas and to attract new clients. She saved time to thoughtfully explore the different directions she would like to take her business (especially leveraging her expertise and experience) and to initiate marketing methods to make this happen.
#2 Marketing C - Consistency
Think of it this way. If you want to lose weight, you can add 2 flights of stairs to your normal physical activity each day. Just by doing that simple thing -- consistently -- you will lose about 12 pounds a year. What if you added to your business the marketing equivalent of 2 flights of stairs every day? How much new business do you think you
Are you hoping your customers will suddenly yell out “Bingo – I’ve got it!”? Is your product naming strategy so complex that customers have no choice but to keep their own charts of each name or acronym along with a description of what the product is? Do you sell standalone products or integrated solutions? Are you a business to business services company that offers multiple products to potentially the same customer? Do you know if your brand identity is more strongly associated with the first product that you sold rather than your com
- invest resources to carry out their plan, and
- learn from the outcomes.
Recently, a friend of ours quit her job of 12 years to become a consultant. In her new role, her former employer offered her all the work she could handle...and more. The company wanted her for two projects -- each one would give her three days of work every week for several months. She, however, wasn't tempted by the lure of all those billable hours.
She realized that the way to grow her business and to expand her capabilities was to keep time free each week to make plans for working in new areas and to attract new clients. She saved time to thoughtfully explore the different directions she would like to take her business (especially leveraging her expertise and experience) and to initiate marketing methods to make this happen.
#2 Marketing C - Consistency
Think of it this way. If you want to lose weight, you can add 2 flights of stairs to your normal physical activity each day. Just by doing that simple thing -- consistently -- you will lose about 12 pounds a year. What if you added to your business the marketing equivalent of 2 flights of stairs every day? How much new business do you think you
Accounting outsourcing services plays an important role in the world of finance and accounting. Today there is intense competition in the market and so to survive in the business you need some good strategies. Business owners are under tremendous pressure to cut costs of their finance and accounting department and so to increase the productivity, improving profitability and creating strategic value to it. Today there is enough demand in the market for the accounting outsourcing services.Companies are considering outsourcing as an ef
She realized that the way to grow her business and to expand her capabilities was to keep time free each week to make plans for working in new areas and to attract new clients. She saved time to thoughtfully explore the different directions she would like to take her business (especially leveraging her expertise and experience) and to initiate marketing methods to make this happen.
#2 Marketing C - Consistency
Think of it this way. If you want to lose weight, you can add 2 flights of stairs to your normal physical activity each day. Just by doing that simple thing -- consistently -- you will lose about 12 pounds a year. What if you added to your business the marketing equivalent of 2 flights of stairs every day? How much new business do you think you
Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it.If you've written a 'how to' book you'll find people are always seeking 'how to' information making your book easy to sell; in fact the most sought after items on the Internet are information products. Whether you've just published a book or have a book that isn't selling, now is the time to get to the mark
#2 Marketing C - Consistency
Think of it this way. If you want to lose weight, you can add 2 flights of stairs to your normal physical activity each day. Just by doing that simple thing -- consistently -- you will lose about 12 pounds a year. What if you added to your business the marketing equivalent of 2 flights of stairs every day? How much new business do you think you will attract?
Consultant Paul Fraser found himself with just a few small jobs one year. He knew why. As a result of the profitable marketing he had done previously to start his consulting practice, he became "almost too busy" the prior year. He didn't set aside time to invest in marketing. As a result, he sacrificed future clients, stability, and growth to present busyness and income.
So more than halfway through the next year he still experienced a painful lesson. He knew what to do about his marketing (and he had plenty of time to act on his strategies), but the big jobs he needed weren't appearing overnight.
#3 Marketing C– Connection
Apply creativity to make vital connections. The ones we are talking about are connections with your ideal market -- to gain more of the type of customers and clients you really want to attract.
First, it is essential to define your Ideal Customers with clarity. They may be ones who come back again and again to purchase what you offer. They may give you the least hassle. They may be a fountain of referrals. Or they may be early adapters leading you to a promising new area of business. Be sure you know exactly who they are and where you will find them.
And, then, through your marketing, connect with them by speaking vigorously and in a straightforward manner directly to their wants and needs. That's where true creativity in marketing lies.
Also, remember, marketing is more than keeping in touch with new prospects. Connect to your current customers and clients. They will make a valuable contribution to your future -- for more purchases and fees and
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