Have a vision

The most important thing to do is have a vision for what you want the finished product to look like. See it in your mind, maybe sketch it on paper. See the colors, the size of the headlines, the type of pictures you want. Once you have created this vision, you will find it much easier to brief your designer.

Think: "what's it like?"

When I ask clients about the kind of design they want for their newsletter, I ask them to name a magazine they think has a great design. And then I ask them why they like that design. I find it's a great way to determine exactly what the client likes.

It's in the details

The more details you can give to your designer, the more happy you will be with the result. So describe your vision in as much detail as you can. Think of the basics, such as:

• 4-color or black and white?


• Color scheme (the same as your company's bra
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  e most important thing to do is have a vision for what you want the finished product to look like. See it in your mind, maybe sketch it on paper. See the colors, the size of the headlines, the type of pictures you want. Once you have created this vision, you will find it much easier to brief your designer.

  Think: "what's it like?"

  When I ask clients about the kind of design they want for their newsletter, I ask them to name a magazine they think has a great design. And then I ask them why they like that design. I find it's a great way to determine exactly what the client likes.

  It's in the details

  The more details you can give to your designer, the more happy you will be with the result. So describe your vision in as much detail as you can. Think of the basics, such as:

  • 4-color or black and white?
  
  
  • Color scheme (the same as your company's br
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    eated this vision, you will find it much easier to brief your designer.

    Think: "what's it like?"

    When I ask clients about the kind of design they want for their newsletter, I ask them to name a magazine they think has a great design. And then I ask them why they like that design. I find it's a great way to determine exactly what the client likes.

    It's in the details

    The more details you can give to your designer, the more happy you will be with the result. So describe your vision in as much detail as you can. Think of the basics, such as:

    • 4-color or black and white?
    
    
    • Color scheme (the same as your company's br
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      think has a great design. And then I ask them why they like that design. I find it's a great way to determine exactly what the client likes.

      It's in the details

      The more details you can give to your designer, the more happy you will be with the result. So describe your vision in as much detail as you can. Think of the basics, such as:

      • 4-color or black and white?
      
      
      • Color scheme (the same as your company's br
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        r, the more happy you will be with the result. So describe your vision in as much detail as you can. Think of the basics, such as:
        • 4-color or black and white?
        
        
        • Color scheme (the same as your company's branding?)
        
        
        • Will it be a self-mailer or sent in an envelope?
        
        
        • Will you be including your company logo? If so, where?
        
        
        • Will there be a space for company "about us" and contact information?
        
        
        • Type of masthead (the title at the top of page 1)
        
        
        • Space for a tagline or dateline?
        
        
        • Fonts you wish to use. Sans-serif fonts often look more modern; serifs more traditional (but sans serif can be harder to read for the actual text of the articles)
        
        
        • How many pictures you wish to use, and how big they should be. Are you using photography or another type of illustration?
        
        
        • Will your pictures go to the edge of the page, with a 'bleed'? This makes a big difference when you come to print it.
        
        
        • What article length would you like? Long articles, short articles or a mix of the two?>
        • Will there be different artic