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Add You - Befriend the Current
Many people wonder how Wal-Mart is able to charge such low prices and continue to make a profit. There are several factors in their business model that contribute to this ability, but a big one is their ability to adapt to an ever-changing global marketplace. Some criticize Wal-Mart's efforts to deliver to their cu
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...<
If you haven’t looked for a job recently, there are new tactics that hiring professionals are using that you should be aware of before updating your resume.Employers and recruiters increasingly rely on electronic resumes, resume posting boards and job banks to find job candidates. Resumes are either being scan
It’s the height of the Napter-Metallica-Filesharing craze.
And Green Day decides to make music history by becoming the first ever artist or band to sell blank albums.
That’s right. Hordes of fans were buying thousands of Green Day CD’s with no music on them!
Were they crazy?!
Not even.
For the sake of taking a different approach in dealing with music downloading - legal or illegal - Green Day released a CD-R 5-pack that contained five blank discs with original album cover art printed on the top and sides.
On the side of the box, the punk-pop trio reminds their fans, “Burn responsibly. Download music legally and burn your own Green Day compilations.”
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset... Eliminate the Cost, Hassle and Time Associated With Printing and Distributing Enterprise Reports
Like most large businesses, the magazine relies on large reports to distribute information to manage their business. They produce over 1,000 unique financial reports in their central data center for use by their staff around the world. These reports are currently printed on large production printers then physically
Were they crazy?!
Not even.
For the sake of taking a different approach in dealing with music downloading - legal or illegal - Green Day released a CD-R 5-pack that contained five blank discs with original album cover art printed on the top and sides.
On the side of the box, the punk-pop trio reminds their fans, “Burn responsibly. Download music legally and burn your own Green Day compilations.”
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...<
The cleaning chemicals your janitorial company uses every day come in various forms: ready-to-use, concentrated, and dilution control systems. Cleaning companies are using dilution control systems more and more every day. They see the value in having a system that not only mixes what they need for a specific job or
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...<
On a growing business, there can always be a need for advertisement, full color printing can be a viable option to get the best color reproduction possible. But with a little disadvantage of full color printing to be a little more expensive compared to its digital counterpart, there are also ways to get them at cheap
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...<
Whether you are a trained interviewer or not, if you have done any interviewing for hiring at all you will know that some people interview better than others. You will know that some people are truthful and others lie and tell you whatever they think you want to hear.In addition to the honesty factor, intervi
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans felt a little less guilty about downloading songs for free!
Oh, and here’s the best part: if you go onto Green Day’s official online store, they’re still sold out.
Three years later.
Unbelievable.
So. Here’s what you need to do:
1. Identify the unavoidable, unstoppable trend (current) that might have a negative effect on your business.
2. Observe how your competition swims against that current.
3. Reverse your trajectory.
4. Befriend the current.
5. Allow it to carry you where the market is going.
6. Enjoy the ride!
And now, because you’ve befriended the current, you can spend less time swimming frantically, and MORE time focusing your efforts on developing cool, memorable, word-of-mouth-worthy stuff.
Surf's up!
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