Tags |
|
|
Links |
|
|
Add You - Niche Marketing Targets the Right Customer
Kathy has a problem. She has a huge project proposal due on Wednesday. However, her daughter, Tina, has dance practice this afternoon, Fido has to stay on his feeding schedule, and she has to have her suit dry cleaned in time for a presentation on Thurs
The question then becomes how can you raise the score of the low ranking custom
One of the most important (if not the most important) benefit of a job is the salary. The salary you earn is very important – it's how you pay your bills and support yourself and your family. When looking for a new job you'll often have a number in yo
But, this niche market success is dependent on the right mix of customers. So, what does the “best” customer look like? One way to determine which customer/s are best is by creating that I call the “preferred customer profile”. Create a list of the criteria that are most important to you and your business. That list might include:
• proximity to your office or shop
• pays bills on time
• easy to do business with
• future need for your product or service
• profit
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking custome
Consistent and rapid changes are impacting the economy, and the small businesses that create approximately two-thirds of the nation's new jobs. These changes are all around us and envelope all areas of business. The most obvious changes range from:
But, this niche market success is dependent on the right mix of customers. So, what does the “best” customer look like? One way to determine which customer/s are best is by creating that I call the “preferred customer profile”. Create a list of the criteria that are most important to you and your business. That list might include:
• proximity to your office or shop
• pays bills on time
• easy to do business with
• future need for your product or service
• profit
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking custom
When you are in charge of a conference, you have an enormous amount of responsibility. It is important that your conference not only is a success from a business standpoint, but also that your participants enjoy themselves and feel that it was worth the
• proximity to your office or shop
• pays bills on time
• easy to do business with
• future need for your product or service
• profit
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking custom
Year End To-Do'sThe holidays are in full swing and the end of yet another year is fast approaching. It's typically such a busy time for everyone. Many are focused on finishing the year strong, while others are preparing to back thin
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking custom
A Knowledge@Wharton article based on joint research with the Harvard Business School says now may be the time to re-evaluate the corporate efficacy of process management and tailor them to the right applications. Studies show that misapplied process man
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your resources trying to serve customers that don’t pay their bills on time, that are difficult to work with, or don’t fit with your future product plans.
Focus your energies on your high scoring customers. Direct your marketing efforts and new business development on finding new customers that fit your preferred customer profile.
Life is short.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/25721/addyou-Niche-Marketing-Targets-the-Right-Customer.html">Niche Marketing Targets the Right Customer</a>
BB link (for phorums):
[url=http://www.addyou.info/article/25721/addyou-Niche-Marketing-Targets-the-Right-Customer.html]Niche Marketing Targets the Right Customer[/url]
Related Articles:
What You Need to Know About Careers in the Automotive and Motor Vehicle Industry
Leading Change - I'll Be Handing Out Decoder Rings at the end of the Presentation
Bookmark it:
|