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Add You - Search Engine Optimization Uses Good Methods, Not Tricks
Grow Your Online Business in Just 3 Simple Steps an example of my work.Nowadays just about every family has an Internet connection on their computers. In the age of wireless cable high speed Internet and notebook computers starting an online business and promoting it to cyberspace is easier than ever.It would take a book to tell about all the different aspects of running an online business and making it work but I believe this report will break down It went something like this: "If you're looking for a home for sale in Utah, then we can help you find the best homes for sale in Utah. Just click on homes for sale in Utah and you'll be taken to a complete list of homes for sale in Utah." It went on for several pages in the same manner. Awful. But those folks had read about the latest "tri 10 Sizzling Ways To Make People Click Your Banner Are you confused, befuddled, and frustrated over SEO? Or are you like I was a year ago -- wondering "What the heck is SEO?"1. Yes, why not use reverse psychology on your banner ads.. Tell people not to click on your banner. Example: “Don’t Click Here If You Like Shopping”2. Your sales message on the banner must be as attractive as possible. Using words like ultimate, powerful, sizzling, hot, etc to maximize the effect on your message. Make sure your words relate to your business and highlight your of Just in case -- it's search engine optimization, and if you do it, the search engines will rank you higher, so your future customers can find you. The trouble is, there is too much advice out there about it. And much of it is bad advice. Some of it assures you that you, as a reasonably intelligent person, can not possibly optimize your page yourself. You need experts who know the tricks that can fool the search engines. Not good. Remember the old margarine ads that said "It isn't nice to fool Mother Nature?" Well, Google and the others can be just as vengeful as Mother Nature when you try to fool them. In fact, if you try too hard and too obviously, they'll boot you from their rankings. Nobody likes a sneak, Google included. So what can you do? Pay attention to common sense advice. Fill your site with good, useful content, and use your keywords sensibly. That makes sense from both sides: the search engines, AND your readers. After all, if you "stuff" your site with keywords and it does get you a top ranking until Google figures out what you've done, what good is it if the copy makes your visitors click away? Not much, I'd say. Early in my copywriting career I was hired to write a sales page that was nothing short of terrible. I did what "the boss" said, but I sure didn't post that link on my site as an example of my work. It went something like this: "If you're looking for a home for sale in Utah, then we can help you find the best homes for sale in Utah. Just click on homes for sale in Utah and you'll be taken to a complete list of homes for sale in Utah." It went on for several pages in the same manner. Awful. But those folks had read about the latest "tri Getting the Most from Appraisals . Some of it assures you that you, as a reasonably intelligent person, can not possibly optimize your page yourself.Does your organisation have one of those annual ‘occasions’ that few look forward to: the annual appraisal or performance review? How do you look forward to it? I wonder how people talk about it before and after?Are appraisals worth doing? If done properly – yes. If done poorly – no!!!Why have appraisals? When carried out properly they can achieve a number of benefits f You need experts who know the tricks that can fool the search engines. Not good. Remember the old margarine ads that said "It isn't nice to fool Mother Nature?" Well, Google and the others can be just as vengeful as Mother Nature when you try to fool them. In fact, if you try too hard and too obviously, they'll boot you from their rankings. Nobody likes a sneak, Google included. So what can you do? Pay attention to common sense advice. Fill your site with good, useful content, and use your keywords sensibly. That makes sense from both sides: the search engines, AND your readers. After all, if you "stuff" your site with keywords and it does get you a top ranking until Google figures out what you've done, what good is it if the copy makes your visitors click away? Not much, I'd say. Early in my copywriting career I was hired to write a sales page that was nothing short of terrible. I did what "the boss" said, but I sure didn't post that link on my site as an example of my work. It went something like this: "If you're looking for a home for sale in Utah, then we can help you find the best homes for sale in Utah. Just click on homes for sale in Utah and you'll be taken to a complete list of homes for sale in Utah." It went on for several pages in the same manner. Awful. But those folks had read about the latest "tri Is Bad Customer Service Killing Your Business? ol them. In fact, if you try too hard and too obviously, they'll boot you from their rankings.It's time to beat the old bad customer service drum again. I know, I'm sick of beating the drum, too, but as long as bad customer service runs rampant through so many businesses I feel it is my entrepreneurial duty to bring it to your attention. So grab a pew and prepare to listen to the sermon I've preached before: bad customer service is the bane of business. If the Almighty smote down Nobody likes a sneak, Google included. So what can you do? Pay attention to common sense advice. Fill your site with good, useful content, and use your keywords sensibly. That makes sense from both sides: the search engines, AND your readers. After all, if you "stuff" your site with keywords and it does get you a top ranking until Google figures out what you've done, what good is it if the copy makes your visitors click away? Not much, I'd say. Early in my copywriting career I was hired to write a sales page that was nothing short of terrible. I did what "the boss" said, but I sure didn't post that link on my site as an example of my work. It went something like this: "If you're looking for a home for sale in Utah, then we can help you find the best homes for sale in Utah. Just click on homes for sale in Utah and you'll be taken to a complete list of homes for sale in Utah." It went on for several pages in the same manner. Awful. But those folks had read about the latest "tri 800 Number Directory Brings Travel Bargains ou "stuff" your site with keywords and it does get you a top ranking until Google figures out what you've done, what good is it if the copy makes your visitors click away? Not much, I'd say.Travel has changed substantially over the last ten to fifteen years. Remember the days of flight travel when you were able to park, run through the security checkpoint quickly, and get to your gate twenty minutes before takeoff? Days of meals with plastic knives are gone. Now we have sandwiches and chips, available, but you get to purchase them in addition to your fare, which has also Early in my copywriting career I was hired to write a sales page that was nothing short of terrible. I did what "the boss" said, but I sure didn't post that link on my site as an example of my work. It went something like this: "If you're looking for a home for sale in Utah, then we can help you find the best homes for sale in Utah. Just click on homes for sale in Utah and you'll be taken to a complete list of homes for sale in Utah." It went on for several pages in the same manner. Awful. But those folks had read about the latest "tri Five Things Your Employees Are Afraid to Tell You an example of my work.“We Want Specific Direction”Though you may know what to do, most people would rather be directed. When giving instructions:1. Start by summarizing the project in a sentence or two 2. Be specific as to what things should look like when completed 3. Give the due date and how often you want updates 4. Instruct the employee on what to do if something goes It went something like this: "If you're looking for a home for sale in Utah, then we can help you find the best homes for sale in Utah. Just click on homes for sale in Utah and you'll be taken to a complete list of homes for sale in Utah." It went on for several pages in the same manner. Awful. But those folks had read about the latest "tricks" and believed they'd work. Don't do that. Make your copy flow naturally, while still adding your keywords wherever they will fit smoothly. Try to get them into the first and last paragraph if possible. If you want more exposure, break your ideas up into sections and create a page for each. That's easier on your readers, better for getting your message across, and search engine friendly all at the same time. After you get your content written, create your title tags and meta descriptions. Make sure each uses your keywords. Once you've got your on-site optimization refined, then work on getting links from other sites - and try to get those links from your keywords. For instance, say you have a company called "House Beautiful" and you provide a home staging service in Dallas. First check to see what the top keywords are for your service. Then try to use them, rather than your name, as the link. For now I'll assume that your keywords are "home staging in Dallas." Use those words as the link. If you can't find anyone to link to you, set up a blog and link to yourself. Or create another web site for a specific part of your business, or post on other people's blogs. Get creative and use the methods that create good SEO.
HTTP = HTML link (for blogs, profiles,phorums):
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