It became very obvious that “his story” was his best marketing approach. He was too close to himself to see it and made a judgment that his ‘story’ couldn’t possibly be used as a marketing tool. He said, “that seems too easy and why would people want to hear it anyway?”

Using stories is the most effective way to engage a perspective client. They can relate and they want to hear about experiences that have actually happened. You will find that most people are not as interested in being ‘told’ facts and figures. Try the story test. Connect with one person and tell them what you do. Connect with a second person and connect by sharing your story. Watch their eyes and their face. Which approach connected more effectively?

Bob decided to give this approach of telling his story a try. He noticed how easy it was to connect with others because he enjoyed telling it and they enjoyed hearing it. Marketing doesn’t get any easier than that. As Bob found his story more engaging he used it as his consistent marketing piece.

After completing his authentic, easy marketing plan together we parted but stayed in touch. I would receive periodic emails from him, but nothing was more exciting than the day he wrote, “You’ll never guess what happened. My state historical society called me. They saw my story in a video and wanted to use it on a television program they were airing. They asked if it was OK and of course I said yes. I never thought telling my story would have such an effect on others

Bob decided to give this approach of telling his story a try. He noticed how easy it was to connect with others because he enjoyed telling it and they enjoyed hearing it. Marketing doesn’t get any easier than that. As Bob found his story more engaging he used it as his consistent marketing piece.

After completing his authentic, easy marketing plan together we parted but stayed in touch. I would receive periodic emails from him, but nothing was more exciting than the day he wrote, “You’ll never guess what happened. My state historical society called me. They saw my story in a video and wanted to use it on a television program they were airing. They asked if it was OK and of course I said yes. I never thought telling my story would have such an effect on others

After completing his authentic, easy marketing plan together we parted but stayed in touch. I would receive periodic emails from him, but nothing was more exciting than the day he wrote, “You’ll never guess what happened. My state historical society called me. They saw my story in a video and wanted to use it on a television program they were airing. They asked if it was OK and of course I said yes. I never thought telling my story would have such an effect on others

When I get in front of a group to talk, I always begin with a part of my story. It immediately engages the audience, makes it easy to begin a talk and so many can relate. Typically I will begin with, “I stood in my office one day and said, I’m going to quit my business. What was I thinking that I could be a solo professional and make a living? Marketing is my weakest strength – who do I think I am trying to make a go of it.” You can bet I’ve got their attention and I let them know the entire story is on my website called “The Marketing Person You Think You Aren’t.” It’s so easy to move my talk on from there.

When I market and teach others to discover their best marketing approach, I first look at strengths and passions – then connect them into tangible marketing steps. Because I enjoy stories and realize other solo-preneurs enjoy them as well, I create e-books of marketing stories with actual experiences, ideas and tips. Use your strengths, passions and your story to market your business with authenticity and ease.