d to identify relevant websites and then go through the process to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for all your effort and the link (if done well) will have a single keyword phrase text linAlmost anyone doing marketing using websites knows the importance of gaining high quality back links into their website. However, almost all website owners have a difficult time building up high quality links. To use a suite of niche focused authority websites is a solution to this.

Let me explain.

It is typical for a website owner to follow one of these three approaches or a diluted combined version of all three.

1. Ask other website owners that you now well to link to your site. This works in that you get the links but you end up with links from site that are not necessarily relevant to yours. The search engines love seeing links from relevant site to relevant site.
2. Another approach is to purchase links from a so-called search engine optimization company. These companies often state that they will get you 100s or even 1000s of links for a set price. This approach is often a sham. Often these links will be set up on very inexpensive websites owned by the very company that will get you the links. There is often no content on these pages only many other links from other unsuspecting website owners wanting to get links. It is a bad approach.
3. You work hard to identify relevant websites and then go through the process to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for all your effort and the link (if done well) will have a single keyword phrase text link
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   in.

   It is typical for a website owner to follow one of these three approaches or a diluted combined version of all three.

   1. Ask other website owners that you now well to link to your site. This works in that you get the links but you end up with links from site that are not necessarily relevant to yours. The search engines love seeing links from relevant site to relevant site.
   2. Another approach is to purchase links from a so-called search engine optimization company. These companies often state that they will get you 100s or even 1000s of links for a set price. This approach is often a sham. Often these links will be set up on very inexpensive websites owned by the very company that will get you the links. There is often no content on these pages only many other links from other unsuspecting website owners wanting to get links. It is a bad approach.
   3. You work hard to identify relevant websites and then go through the process to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for all your effort and the link (if done well) will have a single keyword phrase text lin
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      ly relevant to yours. The search engines love seeing links from relevant site to relevant site.
   4. Another approach is to purchase links from a so-called search engine optimization company. These companies often state that they will get you 100s or even 1000s of links for a set price. This approach is often a sham. Often these links will be set up on very inexpensive websites owned by the very company that will get you the links. There is often no content on these pages only many other links from other unsuspecting website owners wanting to get links. It is a bad approach.
   5. You work hard to identify relevant websites and then go through the process to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for all your effort and the link (if done well) will have a single keyword phrase text lin
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      h is often a sham. Often these links will be set up on very inexpensive websites owned by the very company that will get you the links. There is often no content on these pages only many other links from other unsuspecting website owners wanting to get links. It is a bad approach.
   6. You work hard to identify relevant websites and then go through the process to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for all your effort and the link (if done well) will have a single keyword phrase text lin
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      d to identify relevant websites and then go through the process to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for all your effort and the link (if done well) will have a single keyword phrase text link linking back to your site.

   All of the above approaches are either ineffective or time consuming or both.

   There is a better way.

   Image you were the owner of a suite of websites all designed to market one of your products to a specific niche market. Each site would have relevant but not identical content. You control the links from one site to the other as you own the websites. You do not have to identify the owner of another site, write a nice e-mail and then follow up. You are the owner!

   You can set up multiple keyword-rich text links. These links would be from relevant page to relevant page. This is exactly what the search engines want to see (in fact they look for this) and linking with text links is a major part of the ranking system.

   If you control the websites then you control the content and the links. You are now aligning not only with the niche market but also your suite of sites will be aligning with the search engines.

   To use a suite of websites and to make them content rich so that they become an authority site for that niche is a very powerful and evolutionar