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Add You - Keep Signaling After the Sale
Come Back & See Us Real Soon, Ya Hear?In a separate article, I bashed surveys for a number of reasons.To recap briefly, they’re unreliable, slow, unrepresentative of customer sentiments at large, and there are more direct ways of tapping into customer satisfaction.One of >Congratulations. Now what? Do you:
- A. StoQuick Quiz: Let’s say you’ve just out-marketed a competitor who has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.
Congratulations. Now what? Do you:
- A. Stop
Grab Their Interest with a Snappy Sound ByteWhen you were working and someone asked you what did you had a ready answer. “I work at Acme Enterprises as a customer service manager.” It might not have been the most exciting introduction but it did provide you with an identity and a ready answe ho has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.Congratulations. Now what? Do you:
- A. Sto
Developing and Deploying Leaders in the Right WayHelping people realize their potential as leaders means clearing a path for them to grow, but it also means identifying what they need to work on in the current job. This is where leadership gets very personal. There's no substitute for ongoing fac u’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.Congratulations. Now what? Do you:
- A. Sto product will actually meet the consumer’s needs better.
Congratulations. Now what? Do you:
- A. Sto
Motivate or CheerleadI had recently attended a seminar in which the speaker talked about the danger of trying to “motivate” someone. At first, I could not see his point. I was taught that leaders always “motivate” and that’s how you get the most out of your people reso >Congratulations.Now what? Do you:
- A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)
- B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand n
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