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  • Add You - Keep Signaling After the Sale

    Come Back & See Us Real Soon, Ya Hear?
    In a separate article, I bashed surveys for a number of reasons.To recap briefly, they’re unreliable, slow, unrepresentative of customer sentiments at large, and there are more direct ways of tapping into customer satisfaction.One of
    >Congratulations.

    Now what? Do you:

    • A. Sto
      Employment Screening Today - Are Online Database Searches Enough?
      In today’s employment environment, HR managers are faced with the monumental duty of hiring and maintaining, as well as the ongoing development, of employees. But the single most difficult task lies first in hiring the right people.Not only
      Quick Quiz: Let’s say you’ve just out-marketed a competitor who has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.

      Congratulations.

      Now what? Do you:

      • A. Stop
        Grab Their Interest with a Snappy Sound Byte
        When you were working and someone asked you what did you had a ready answer. “I work at Acme Enterprises as a customer service manager.” It might not have been the most exciting introduction but it did provide you with an identity and a ready answe
        ho has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.

        Congratulations.

        Now what? Do you:

        • A. Sto
          Developing and Deploying Leaders in the Right Way
          Helping people realize their potential as leaders means clearing a path for them to grow, but it also means identifying what they need to work on in the current job. This is where leadership gets very personal. There's no substitute for ongoing fac
          u’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.

          Congratulations.

          Now what? Do you:

          • A. Sto
            Reasons To Look For A New Job: Which Ones Should You Avoid Mentioning?
            There are many reasons why you might consider looking for a new job.Certainly, the end of one year and the beginning of a new one when we’re making New Year’s resolutions is when we often think about changing jobs.Maybe circumstances
            product will actually meet the consumer’s needs better.

            Congratulations.

            Now what? Do you:

            • A. Sto
              Motivate or Cheerlead
              I had recently attended a seminar in which the speaker talked about the danger of trying to “motivate” someone. At first, I could not see his point. I was taught that leaders always “motivate” and that’s how you get the most out of your people reso
              >Congratulations.

              Now what? Do you:

              • A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)
              • B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand n

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