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    Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your
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    to make sure that you are well prepared and well equipped for your upcoming show.

    The goal of every trade show is to generate leads that you can hopefully turn into sales for your company. Although many trade shows allow you to purchase and sell products, this is generally not the point of trade shows. Each lead you generate

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