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Add You - 5-Step Plan for ROI-ifying Your Website
Did you know that you have an untapped source of revenue at your very fingertips? It’s true, but there’s no need to look too far for it because that source of revenue is you! If you’re ready to uncover the hidden skills inside you and leave the rat race of work-at-home job boards behind, then you’re definitely in the right place.The key to your success as a telecommuteris that you need to understand how very easy it can be
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What k
Using Circle Sites Marketing can help to favorably increase the response to your call to action. A great way to increase the response to anything you do on your website is to use a niche marketing approach. A super way to accomplish niche marketing is to use Circle Sites.That begs a question. What is Circle Sites Marketing?Image that you had a website that has a well focused marketing message and ev
But first, a look at the state of your website.
What a big website you have, grandmother! Many corporate websites are little more than online brochures featuring product and service descriptions with a few crunchy benefits tossed in for variety. Slick design, not very engaging copy. They read like how a cubicle looks: bland, boring, safe. A tendency to rely on jargon and highly technical language to convince the prospect means most prospects remain unconvinced. Assuming they read that far.
Thank God I'm Not Coca Cola!
Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.
So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What ke
When you are first starting your business it may seem an unnecessary hindrance to worry about how to manage your business transactions if you are starting off small. After all, it’s sales that matter, right?However, it will be much simpler in the long run if you separate your personal finances from those of your business.When you look back over time and need to analyse income and expenditure, it is much easier know
Thank God I'm Not Coca Cola!
Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.
So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What k
I sat on two juries (felony cases) during three weeks of jury duty. I saw nearly thirty witnesses and heard four different attorneys argue their cases. In between attorneys and witnesses there was plenty of time to think over what I had seen and heard. After I reviewed the evidence, testimonies, and arguments and then deliberated with my fellow jury members I reflected on my knowledge of business communications and found a direct
Thank God I'm Not Coca Cola!
Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.
So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What k
Computer business checks basically work the same way as ordinary checks. However, they are much more convenient. Computer business checks are actually supported by available banking software that makes check writing easier and, when used right, more accurate.There are usually two types of computer checks available. For those who prefer using dot matrix printers, a continuous form is available in standard sizes. An extra op
So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What k
You would not believe how many people get all the way through school and into professional positions without learning how to write a letter. I am not talking about writing a formal business letter. Even somewhat informal letters tend to baffle most people in this day of e-mails. You see, we are taught to make it as brief as possible. Using any of the niceties – even an appropriate greeting – is considered to be s
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What keeps him up at night? What are his fears? Dreams? Favorite ice cream flavor? When prospects see themselves in your messaging, they're irresistibly drawn in. The more tightly you wrap your message around your prospect's concerns, the better your results.
2. "Huh?" and "Duh!" Testing is a highly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability, dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers
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