How to Choose the Right Career or A New Career For You-Create Your Career Action Plan
“I need help in choosing the career for me!”If you’re looking to create a well planned career path or want to rekindle your lackluster career path, you need a career action plan. Best

Interview Question: Sell Me This Pencil
OK, "sell me this pencil" is not a question per se but it is an old school interview question that sales managers used to (and still might) ask potential job candidates.This question

Encouraging Repeat Business- More Smart Marketing Strategies for Restaurant Owners
Encouraging Repeat Business through Loyal Rewards: More Smart Marketing Strategies for Local Restaurant Ownerso doesn't possess a green shirt!)

She replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."

The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we per

That scarf is purple and pink."

The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we per

and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we per

f was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us. We hear what we want to hear because it has some meaning to what’s going on with us right now.

People don’t always hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you can do that, you'll be ahead of the game!