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Add You - Exhibitions, Tradeshows And Events - The Single Most Important Ingredient To Your Success
Have you been in this situation? One of your top managers left suddenly and you’re under the gun to replace her quickly. So you promoted her assistant. That was a disaster. You now need to replace him but want to do it right this time and avoid another costly mistake.This is an example of the hundreds of 'management staffing gone wrong' disasters that I’ve witnessed in working with many companies. In today’s hurry-up and get-it-done work world, many people are unwisely promoted to management positions. Basically, their abilities do not match or are insuffic
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, t
Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it’s whether the advertisement is effective in selling.Often, people who are irritated by certain campaigns don't fall within the intended target market. In 2000 Budweiser ran its ''Whassup?!'' campaign. Ad Track rep
The one thing that you must do right now long before the show, is to...
Set Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they don’t know, don’t know, don’t know!
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, th
“I can’t believe I lost my Job!” If this statement isn’t one of your worst nightmares, you don’t know what is…How prepared are you for an unexpected turn of events? What would happen if the foundation upon which your income was based suddenly crumbled—how would you cope?In these tough economic times, the unemployment rate is high and job scarcity is a common problem. The importance of securing a job to guarantee some form of financial security can’t be underestimated. Having a steady job is as relieving as drinking a cold glass of water on a hot summer da
The one thing that you must do right now long before the show, is to...
Set Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they don’t know, don’t know, don’t know!
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, t
The main difficult in finding a job right after college is because the graduate doesn’t have any practical knowledge, any experience. Every profession has its own secrets and things that you can understand and know only if you have experience. Therefore no matter what qualitative theoretical training yesterday's student has, the companies don’t hurry to hire him. If the person never works anywhere where he can exercise his professional skills, and he doesn’t have experience in office communication, relationships with managers, colleagues, understanding responsibilitie
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they don’t know, don’t know, don’t know!
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, t
There has been a death in our society that has yet to be noticed; the death of common sense. I discovered that common sense is kind of hard to define because everyone seems to have a different idea of what it is and what isn’t. Here’s my take on it: Common sense is native good judgment derived from experience based on the “reasonable person standard”. What would the average, reasonable person do in a situation?Common sense is a funny thing. We admire people who have a strategic mind, a flair for style, or vast creativity. We rarely admire someone for his or her
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, t
We see adverts for mortgage advisers wanted in newspapers, magazines, the Internet and wonder if we could be successful in applying for those advertised positions.Are you looking for an opportunity in the UK mortgage industry and finding it hard to get on to the mortgage advisor jobs ladder? The key to being successful in the mortgage industry is persistency but getting fixed up with work requires something else, EXPOSURE.Do you want to apply for a mortgage advisers wanted advert? We all aspire to the nice things in life but rarely do we fin
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, that the staff are booked, that the transport is laid on, that the products are ready, that the hotels are booked etc) and making sure they don’t miss that critical deadline.
Strategic exhibitors of course focus on all of the above but realise that there are equally (if not more) important tasks that whilst not seeming urgent right now are absolutely critical to the show’s success; these include setting objectives, how to measure their results and how they will follow up leads to name but a few.
So why aren’t more exhibitors strategic? There are many reasons, but in most cases logistic exhibitors fall into one of two categories:
1. Small Business – Who don’t have the time, the knowledge, resources or know how. If this is you, then you need to spend time doing all of the above or think very seriously about not attending at all - It could save you a fortune and a very big headache!
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects to the organiser (that’s probably you!), who in turn is busy trying to achieve what they think the senior management wants to hear – the result mixed messages and mixed results. If this is you, then you need to start knocking some heads together or at the very least send an email to tie up the loos
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