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Add You - Take Your Firm to the Next Level
I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted. He says he could never do it because he wouldn’t know where to start. But the same goes for me when it comes to pulling the engine out of a John Deere 6020 Series tractor.My brother-in-law is correct, of course. You can’t write an effective fundraising letter unless you know where to start. The most important part of any direct mail fundraising appeal is what you do before you write a word of the package.Poorly conceived appeals lead to poor results. Letters written in haste usually waste money and hinder donations.The secret to attrac
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your bus
There is little doubt that Americans still have a deep abiding love for all things eatable. Despite the health craze that has forced Ronald McDonald to sport a jogging suit, Whoppers, Big Mac’s, and French Fries is truly why we have fat thighs. So what’s the answer? We need great home-grown cooks who are not into the fast food obsession. Do you love to cook and suffer from severe withdrawal when denied the opportunity to prepare your famous spinach stuffed chicken breast served with broccoli and roasted garlic? Do you want to profit from the food you prepare in your kitchen?How often have you dreamed of a kitchen make-over where you were wearing a chef coat and torque? You may want to try your hand at starting a small catering business. You are destined for t
If you can confidently answer "yes!" to the following metrics, then you’re ready to take your practice to the next level (and if your answer is "no," get back to basics at http://www.turningpointemarketing.com)
* Is your firm’s mission perfectly aligned with your market?
* Do your marketing efforts create exactly the relationship your customers most want and need?
* Are your services well packaged, presented with a What’s In It For Me? punch, and priced at various levels?
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your busi
Whether you are about to graduate from college, or want to change jobs at a later point in life, career planning is a very important aspect of the process. Before you actually start applying for positions, it is essential to be certain of the areas you would like to work in. The worst thing that could happen is not to take any steps in the career planning process, and end up in a job that you are unhappy with, or do not have the proper skill set for.Career quizzes are often helpful in the career planning process. These are often a great first step when trying to determine what type of jobs you'd be best suited for. Many are available online, and address some of the following areas: identifying your skills and abilities; determining if you prefer working with
If you can confidently answer "yes!" to the following metrics, then you’re ready to take your practice to the next level (and if your answer is "no," get back to basics at http://www.turningpointemarketing.com)
* Is your firm’s mission perfectly aligned with your market?
* Do your marketing efforts create exactly the relationship your customers most want and need?
* Are your services well packaged, presented with a What’s In It For Me? punch, and priced at various levels?
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your bus
“Hey, Joe, your service stinks. Get this kid a chocolate milkshake.”Those are the words I heard as a kid on my first trip to an ice cream parlor near where my grandmother lived. Back then, there were no special people or computer programs needed to determine whether or not a business provided excellent customer service. Customers were ready, willing and able to tell you when things did not measure up to their satisfaction.Today, businesses large and small use “experts” to tell them if they are conducting business the way they should.Sometimes those experts are the accountants who pour over the financial records. Accountants can tell a business owner if he/she is making money, and for some that is the only requirement in determining if a business
* Is your firm’s mission perfectly aligned with your market?
* Do your marketing efforts create exactly the relationship your customers most want and need?
* Are your services well packaged, presented with a What’s In It For Me? punch, and priced at various levels?
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your bus
Almost all computer schools and colleges have some sort of job placement assistance (and you should ask about this before signing up!). The people who work in these departments work very hard to get your computer career started and get you into your first job in the computer field, but you shouldn't leave it all up to them. You need to know how to build two kinds of networks to get ahead in IT - the physical kind that carries packets, and the personal kind that can get you hired and get you ahead.When it comes to getting that first computer job, you have to show initiative. Don't just send a pile of resumes out and expect the phone to ring off the hook. If you're attending a computer training school, you have two great resources to draw on in your job search.
* Are your services well packaged, presented with a What’s In It For Me? punch, and priced at various levels?
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your bus
All franchises & business opportunities can be analysed for both growth and profit potential using very simple rules. These rules apply whether you are starting a business on your own or considering buying a franchise opportunity.The first golden rule in business is to analyse the market place that you are contemplating to enter. Is it a declining market or is it growing? Is it becoming more competitive or less? Is it forecast to grow or decline? The same rules apply when you are considering buying a franchise opportunity. What forces are at play in this segment?Let us assume that you are thinking of entering the retail trade and specifically mens' clothing.By analysing the market or commissioning market research you will quickly discover that the se
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your business requires?
Even if these things are true for your firm, what happens next in many successful firms, however, is not good news. Instead of sticking with what’s created success in the first place, the focus shifts away from a marketing mindset. Instead of being an essential lens through which people in your firm view their role, marketing as an every-day focus fades from importance. After all, why continue to invest the time and resources on marketing when you’ve got more business than you can handle now anyway? And shouldn’t you spend time on what’s now important, like internal operations, serving current clients, and other more urgent priorities?
The answer is an emphatic NO! Not only will you erode all the hard work you’ve invested to
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