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    How to Handle Difficult Interview Questions
    You are in the middle of an important interview and are confident that you are doing an excellent job of presenting your skills and qualifications for the position. The interviewer asks the next question – and it’s a difficult one. You didn’t see this question coming and have no idea to answer it. Words catch in your mouth. You start to sweat as your illustrious visions of landing your dream job are rapidly spiraling away at a breakneck speed. What do you do?For starters, the best offense is a good defense. Preparing for an interview in advance is the best way to ensure that you will be at your peak performance when the time comes to answer the question “Why should you get this job?”. Compile a list of interview questions, both general questions and those that are job-specific, that you could potentially be asked. Then practice answering all of the questions. It may be necessary to practice some questions several times until you can clearly present a solid answer. A good rule of thumb is to practice until you are no longer uncomfortable with the question itself or your resulting answer.Tempting as it may be to dismiss more straightforward questions, such as “Tell me about yourself”, you should rehearse your answer to every question. Oftentimes job applicants get so caught up in preparing for the “tough” questions, that they neglect the ones they perceive to be the “easier” ones. As a result, they are ill-prepared to answer basic questions and stumble in their answers.It would be impossible to think of and practice every question you could be asked, so you will inevitably run across some questions during the interview process that you hadn’t thought of previously. When this happens, the first thing to do is take a deep breath. Repeat the question to yourself, either in your head or aloud to the interviewer, to ensure that you have heard the question correctly. Then use your practice sessions to draw correlations betwe
    r business, can you afford not to be picky?

    A nice person can learn anything. Nice people are pleasant to be around and are easy to teach. They are notoriously quick to learn. So, even if your nice person does not have the skill set that you are looking for, one might consider the possibility of training. Think about the potential, especially if nice people seem to be rare in your neck of the woods.

    HOW DO YOU FIND NICE PEOPLE

    This should be obvious. During the interview process, were they down-to-earth or were they focused solely on success, success, and more success? As crazy as it may seem, the total, success driven fanatic may not be the best option. Again, the person who seems more like a “person” would be the best candidate for hiring. In the long run, they will make your business more successful because they would make the customer, as well as those that have to work with them, happier.

    Conduct tests and unconventional interview methods. Why should an interview consist of one or two meetings in a stuffy room? How can we really find out about a person that way? The answer is that we can’t. Instead, how about combining the stuffy office interview one day with another day of playing a game of softball with other, current employees, as Hal F. Rosenbluth and Diane McFerrin tend to do within their company? This would be great for company moral and, at the same time, provide a chance to see how the potential employee reacts in a team environment. If the person is bent on nothing but winning and becomes angry when other teammates drop the ball or do not hit as far as they should, perhaps this person is not the best employee to hav

    The New Consumption Patterns
    Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior. Shopping for a product or a service is seen as an information-gathering exercise in which the buyers look for the best possible deal for products and/or services they have decided to purchase. Consumption choices represent optimizing within an environment of deliberation, control, and long-term planning. Whether such a picture is accurate it would be news (and news of a very bad sort) to a whole industry of advertisers, marketers, and consultants whose research on consumer behavior tells a very different story. Indeed, their findings are difficult to reconcile with the picture of the consumer as highly deliberative and purposive.Serious empirical investigations suggest that these assumptions do not adequately describe a wide range of consumer behaviors. The simple rational-economic model is reasonable for predicting some fraction of choice behavior for some class of goods -apples versus oranges, milk versus orange juice- but it is inadequate when we are led to more consequential issues like consumption versus leisure, technological products with high symbolic content, fashion, consumer credit, and so on. In particular, it exaggerates how rational, informed, and consistent people are; it overstates their independence. Moreover it fails to address the pressures that consumerism imposes on individuals with respect to available choices and the consequences of various consumption decisions. By researching and understanding those pressures, one may well arrive at very different conclusions about politics and policy.Corporations know that having a product available where target customers can buy it is essential to their business success. From the introduction of commerce to today's immense information exchange, markets have always been the primary focus of any sound business plan. That is because markets provid
    Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea. A business cannot run unless someone (employees, in this case) is doing the work. Any intelligent business owner should want good employees.

    EMPLOYERS NOT THE ONLY ONES TO FEEL THE EFFECT

    Bad employees not only affect an employer by driving down sales, costing the company unwanted expenses due to negligence or simple lack of motivation, etc, but they affect the customer as well. Of course, once a customer has experienced a bad employee, it automatically affects the employer in obvious ways. Although this seems like common sense to most people, it is uncanny how most employers will overlook this fact, whether it’s because of time constraints to effectively deal with the problem or lack of better judgment. Whatever the case, it is a fact that sales get driven down and production slowed for a reason. That reason could very well be because of the customer’s lack of satisfaction with whatever service he or she had received and that lack of satisfaction stems from bad employees.

    FIND THE RIGHT PEOPLE TO START WITH

    This is one of the most important things you, as an employer, can do. Getting the right people into your company to start with gets things moving in the right direction at the very beginning.

    According to Chairman and CEO, Hal F. Rosenbluth, and Consultant, Diane McFerrin Peters, of Rosenbluth International, the third-largest travel management company in the world, “Most of us choose our spouse with care and rear our children with nurturing and compassionate attention. Yet, we tend to select the people who will join our company on the basis of an interview or two, and once they have joined, they often find that they must fend for themselves.

    This contrast illustrates the disparity between the environments of family and work. But, given the amount of time we must spend at work, wouldn’t we all be happier if we took as much care at the office as at home to create a supportive environment? Wouldn’t we also be far more successful?” (28).

    The answer is yes.

    THE CUSTOMER DOES NOT COME FIRST

    It’s important to remember that if you want quality employees, your company must be of the same caliber. If you expect to attract an employee who thrives to be as dedicated to the business as possible, doing more than what is expected, and putting forth 110% without any consideration being given to the employee’s personal needs, thoughts, and desires, you are truly fooling yourself. And, eventually, your business will suffer for it.

    It’s obvious to most, by now, that benefits and perks play a large part in attracting employees. I need not explain the many benefits that a company should make available to attract a good employee because it should be common sense to most, by now. I will say, however, that attaining a good employee must go much farther than just having a great set of benefits. After all, does a wonderful benefits package actually attract only good employees? Of course not. There must be more to it than that.

    For the customer to be served with the best results humanly possible, a more modern approach to the theory of customer satisfaction must be realized which is that the customer should not come first; the employee should. Therein in itself is one of the most successful ways to attract a good employee.

    When a business puts its employees first, many things can happen. To begin with, the employee is happy. If the employee is happy, the service that the employee provides to the customer will be far more outstanding than if he or she were not happy. If the service is outstanding, the customer will be happy and that only spells successful results for the business.

    This does not mean that an employer must wait hand and foot on the employee. No, it simply means that careful consideration to what an employee thinks, wants, and suggests should be considered. Do not treat an employee as if he or she is a factory robot working on a clock. Treat them as people. Treat them with respect by talking to them as people and not “talking down to them” as “employees”. In fact, a good idea would be to remove the term “employee” all together. One successful company I know of refers to its employees as “associates”, thereby empowering their “associates” with a feeling of more respect and purpose.

    EMPLOYEE LEADERSHIP AND FLEXIBILITY A MUST

    An open, friendly atmosphere is a must in a workplace. Micro managing, as most already are aware of, is frowned upon. This is for a reason. When a work environment is open enough for all employees to contribute and offer ideas and suggestions, without ridicule or negative response, this sparks creativity in an employee and, again, empowers them to contribute more to the business. If everyone feels as though they are a part of the leadership process and not just a worker bee, they will have a satisfying feeling that can go a long way. Micro managing completely kills this system.

    An employer must be flexible. Does there really need to be a rigid schedule? Does lunchtime really need to take place at a specific time? Who actually needs a clock to tell them when they are hungry? This line of thinking is what is needed in every faucet of business, as simple as it seems. It makes an employee feel more like a human; it makes them feel as though the business respects them as a person and will put them first. Once that consideration is instilled in an employee’s mind, there isn’t anything that he or she wouldn’t do for a business. And, when a person looks forward to waking up in the morning to begin working in a place where they feel management gives them respect and thinks highly of them, they will put forth the effort to show appreciation.

    HIRE NICE PEOPLE

    Experience and degrees are great ways of measuring employees’ qualifications and potential…but ask yourself, are they nice people? A person can be the most qualified, educated, and experienced possible employee on the planet but if they have the personality of a wet paper bag or of a caged wolverine, it’s guaranteed they’re not going to do much for your business. Those that have to work with them will be disgruntled on a daily bases and begin putting out a poor performance. The customers that receive service from them will be unhappy and I need not say what happens after that.

    Hire nice people. Nice people can do wonders for a business. Sound picky? It is. But, when it comes to your business, can you afford not to be picky?

    A nice person can learn anything. Nice people are pleasant to be around and are easy to teach. They are notoriously quick to learn. So, even if your nice person does not have the skill set that you are looking for, one might consider the possibility of training. Think about the potential, especially if nice people seem to be rare in your neck of the woods.

    HOW DO YOU FIND NICE PEOPLE

    This should be obvious. During the interview process, were they down-to-earth or were they focused solely on success, success, and more success? As crazy as it may seem, the total, success driven fanatic may not be the best option. Again, the person who seems more like a “person” would be the best candidate for hiring. In the long run, they will make your business more successful because they would make the customer, as well as those that have to work with them, happier.

    Conduct tests and unconventional interview methods. Why should an interview consist of one or two meetings in a stuffy room? How can we really find out about a person that way? The answer is that we can’t. Instead, how about combining the stuffy office interview one day with another day of playing a game of softball with other, current employees, as Hal F. Rosenbluth and Diane McFerrin tend to do within their company? This would be great for company moral and, at the same time, provide a chance to see how the potential employee reacts in a team environment. If the person is bent on nothing but winning and becomes angry when other teammates drop the ball or do not hit as far as they should, perhaps this person is not the best employee to have

    Create a Market Position for Your Medical Practice
    Carve out a market position to maximize your marketing investmentIn the marketing world, positioning is a relatively new concept. Introduced in 1982 by marketing gurus, Al Ries and Jack Trout, the idea behind positioning is to clearly define what your practice represents to the patient. Through this unique position, a level of mindshare is devoted to your practice. These positioning efforts should clearly communicate what your practice offers.Prior to the 1980's, Madison Avenue advertising executives allocated as much money as they could to mass marketing and it worked pretty well. At that time, media venues included newspaper, billboards, radio and three major TV channels. Whoever purchased the most ad space won the battle for the consumer's dollar. Today cable television and the Internet have fragmented the market and our attention into niches, irrevocably changing the face of marketing. Marketers now had to be smarter; shouting louder than everyone else was no longer effective. Positioning was born to define a product and service to a marketplace whose attention is increasingly more divided.A good exercise to discern your practice's position is to draw a series of four concentric circles. On the outer circle allow room for eight to ten descriptive words which describe your practice's unique qualities. If you are an OB/GYN practice, the words may include 4D Ultrasound, experienced physicians, multiple locations, friendly staff, limited wait time and valet service. Within that circle, allow yourself six of those words that you deem most important to your patient base. Once this task is complete, move to the next circle allowing the three most important of the last six words. The last circle is designated for the most relevant descriptor of the final three words that you feel is of utmost importance. This one word or "core message" will help to reveal what your position or brand promise involves.Unfortunately, it is not enou
    Most of us choose our spouse with care and rear our children with nurturing and compassionate attention. Yet, we tend to select the people who will join our company on the basis of an interview or two, and once they have joined, they often find that they must fend for themselves.

    This contrast illustrates the disparity between the environments of family and work. But, given the amount of time we must spend at work, wouldn’t we all be happier if we took as much care at the office as at home to create a supportive environment? Wouldn’t we also be far more successful?” (28).

    The answer is yes.

    THE CUSTOMER DOES NOT COME FIRST

    It’s important to remember that if you want quality employees, your company must be of the same caliber. If you expect to attract an employee who thrives to be as dedicated to the business as possible, doing more than what is expected, and putting forth 110% without any consideration being given to the employee’s personal needs, thoughts, and desires, you are truly fooling yourself. And, eventually, your business will suffer for it.

    It’s obvious to most, by now, that benefits and perks play a large part in attracting employees. I need not explain the many benefits that a company should make available to attract a good employee because it should be common sense to most, by now. I will say, however, that attaining a good employee must go much farther than just having a great set of benefits. After all, does a wonderful benefits package actually attract only good employees? Of course not. There must be more to it than that.

    For the customer to be served with the best results humanly possible, a more modern approach to the theory of customer satisfaction must be realized which is that the customer should not come first; the employee should. Therein in itself is one of the most successful ways to attract a good employee.

    When a business puts its employees first, many things can happen. To begin with, the employee is happy. If the employee is happy, the service that the employee provides to the customer will be far more outstanding than if he or she were not happy. If the service is outstanding, the customer will be happy and that only spells successful results for the business.

    This does not mean that an employer must wait hand and foot on the employee. No, it simply means that careful consideration to what an employee thinks, wants, and suggests should be considered. Do not treat an employee as if he or she is a factory robot working on a clock. Treat them as people. Treat them with respect by talking to them as people and not “talking down to them” as “employees”. In fact, a good idea would be to remove the term “employee” all together. One successful company I know of refers to its employees as “associates”, thereby empowering their “associates” with a feeling of more respect and purpose.

    EMPLOYEE LEADERSHIP AND FLEXIBILITY A MUST

    An open, friendly atmosphere is a must in a workplace. Micro managing, as most already are aware of, is frowned upon. This is for a reason. When a work environment is open enough for all employees to contribute and offer ideas and suggestions, without ridicule or negative response, this sparks creativity in an employee and, again, empowers them to contribute more to the business. If everyone feels as though they are a part of the leadership process and not just a worker bee, they will have a satisfying feeling that can go a long way. Micro managing completely kills this system.

    An employer must be flexible. Does there really need to be a rigid schedule? Does lunchtime really need to take place at a specific time? Who actually needs a clock to tell them when they are hungry? This line of thinking is what is needed in every faucet of business, as simple as it seems. It makes an employee feel more like a human; it makes them feel as though the business respects them as a person and will put them first. Once that consideration is instilled in an employee’s mind, there isn’t anything that he or she wouldn’t do for a business. And, when a person looks forward to waking up in the morning to begin working in a place where they feel management gives them respect and thinks highly of them, they will put forth the effort to show appreciation.

    HIRE NICE PEOPLE

    Experience and degrees are great ways of measuring employees’ qualifications and potential…but ask yourself, are they nice people? A person can be the most qualified, educated, and experienced possible employee on the planet but if they have the personality of a wet paper bag or of a caged wolverine, it’s guaranteed they’re not going to do much for your business. Those that have to work with them will be disgruntled on a daily bases and begin putting out a poor performance. The customers that receive service from them will be unhappy and I need not say what happens after that.

    Hire nice people. Nice people can do wonders for a business. Sound picky? It is. But, when it comes to your business, can you afford not to be picky?

    A nice person can learn anything. Nice people are pleasant to be around and are easy to teach. They are notoriously quick to learn. So, even if your nice person does not have the skill set that you are looking for, one might consider the possibility of training. Think about the potential, especially if nice people seem to be rare in your neck of the woods.

    HOW DO YOU FIND NICE PEOPLE

    This should be obvious. During the interview process, were they down-to-earth or were they focused solely on success, success, and more success? As crazy as it may seem, the total, success driven fanatic may not be the best option. Again, the person who seems more like a “person” would be the best candidate for hiring. In the long run, they will make your business more successful because they would make the customer, as well as those that have to work with them, happier.

    Conduct tests and unconventional interview methods. Why should an interview consist of one or two meetings in a stuffy room? How can we really find out about a person that way? The answer is that we can’t. Instead, how about combining the stuffy office interview one day with another day of playing a game of softball with other, current employees, as Hal F. Rosenbluth and Diane McFerrin tend to do within their company? This would be great for company moral and, at the same time, provide a chance to see how the potential employee reacts in a team environment. If the person is bent on nothing but winning and becomes angry when other teammates drop the ball or do not hit as far as they should, perhaps this person is not the best employee to hav

    The Big Downshift
    I took a trip last fall to explore western North Dakota with my best friend. We were a couple of Thelma and Louise adventurers who set out on the drive across the state to go back in time to visit Medora, the former home of Roughrider and president Theodore Roosevelt and current home of the Theodore Roosevelt National Park.Here's your North Dakota history lesson: Medora was founded in April of 1883 by a 24-year old French nobleman, the Marquis De Mores, who named the town after his wife Medora, daughter of a wealthy New York City banker. With financial backing from his father-in-law, he founded the town of Medora east of the river, building a meat packing plant, a brick plant, a hotel, stores, and a large home (Chateau de Mores) overlooking his new town.It was a fun trip, and, although I've lived in North Dakota all my life, I've only been to Medora maybe twice that I can remember. It's easy to forget about the beauty and diversity we have right in our own backyard.Since eastern North Dakota, where I live, is relatively flat (OK, REALLY flat), I don't have much experience driving my five-speed CRV in hilly terrain. While driving through Theodore Roosevelt National Park and observing bison up close and personal, I found myself cruising along in fifth gear, only to find myself struggling to make it up the hills of the park. The harder I tried to get up the hills in fifth, the more my little car complained and strained. I forgot that the only way to climb the hills effectively is to shift down to fourth and even third gear to pick up speed and traction.What a great metaphor for our lives. Only when we take time to shift into a lower gear can we get the traction we need to make it up the hills. It took a trip out west to remind me yet again to slow down and enjoy the view - both the new view in unfamiliar territory - but also the view I look at every day when I cruise through my life in fifth gear. Now each time I shift down - i
    ern approach to the theory of customer satisfaction must be realized which is that the customer should not come first; the employee should. Therein in itself is one of the most successful ways to attract a good employee.

    When a business puts its employees first, many things can happen. To begin with, the employee is happy. If the employee is happy, the service that the employee provides to the customer will be far more outstanding than if he or she were not happy. If the service is outstanding, the customer will be happy and that only spells successful results for the business.

    This does not mean that an employer must wait hand and foot on the employee. No, it simply means that careful consideration to what an employee thinks, wants, and suggests should be considered. Do not treat an employee as if he or she is a factory robot working on a clock. Treat them as people. Treat them with respect by talking to them as people and not “talking down to them” as “employees”. In fact, a good idea would be to remove the term “employee” all together. One successful company I know of refers to its employees as “associates”, thereby empowering their “associates” with a feeling of more respect and purpose.

    EMPLOYEE LEADERSHIP AND FLEXIBILITY A MUST

    An open, friendly atmosphere is a must in a workplace. Micro managing, as most already are aware of, is frowned upon. This is for a reason. When a work environment is open enough for all employees to contribute and offer ideas and suggestions, without ridicule or negative response, this sparks creativity in an employee and, again, empowers them to contribute more to the business. If everyone feels as though they are a part of the leadership process and not just a worker bee, they will have a satisfying feeling that can go a long way. Micro managing completely kills this system.

    An employer must be flexible. Does there really need to be a rigid schedule? Does lunchtime really need to take place at a specific time? Who actually needs a clock to tell them when they are hungry? This line of thinking is what is needed in every faucet of business, as simple as it seems. It makes an employee feel more like a human; it makes them feel as though the business respects them as a person and will put them first. Once that consideration is instilled in an employee’s mind, there isn’t anything that he or she wouldn’t do for a business. And, when a person looks forward to waking up in the morning to begin working in a place where they feel management gives them respect and thinks highly of them, they will put forth the effort to show appreciation.

    HIRE NICE PEOPLE

    Experience and degrees are great ways of measuring employees’ qualifications and potential…but ask yourself, are they nice people? A person can be the most qualified, educated, and experienced possible employee on the planet but if they have the personality of a wet paper bag or of a caged wolverine, it’s guaranteed they’re not going to do much for your business. Those that have to work with them will be disgruntled on a daily bases and begin putting out a poor performance. The customers that receive service from them will be unhappy and I need not say what happens after that.

    Hire nice people. Nice people can do wonders for a business. Sound picky? It is. But, when it comes to your business, can you afford not to be picky?

    A nice person can learn anything. Nice people are pleasant to be around and are easy to teach. They are notoriously quick to learn. So, even if your nice person does not have the skill set that you are looking for, one might consider the possibility of training. Think about the potential, especially if nice people seem to be rare in your neck of the woods.

    HOW DO YOU FIND NICE PEOPLE

    This should be obvious. During the interview process, were they down-to-earth or were they focused solely on success, success, and more success? As crazy as it may seem, the total, success driven fanatic may not be the best option. Again, the person who seems more like a “person” would be the best candidate for hiring. In the long run, they will make your business more successful because they would make the customer, as well as those that have to work with them, happier.

    Conduct tests and unconventional interview methods. Why should an interview consist of one or two meetings in a stuffy room? How can we really find out about a person that way? The answer is that we can’t. Instead, how about combining the stuffy office interview one day with another day of playing a game of softball with other, current employees, as Hal F. Rosenbluth and Diane McFerrin tend to do within their company? This would be great for company moral and, at the same time, provide a chance to see how the potential employee reacts in a team environment. If the person is bent on nothing but winning and becomes angry when other teammates drop the ball or do not hit as far as they should, perhaps this person is not the best employee to hav

    Citibank Credit Cards Guide
    With Citibank being such a popular credit card issuer, many people are in demand for the new cards from this bank. In this article, we’ll be discussing the various new cards offered by Citibank. APRs and rewards will be discussed so you can decide which Citibank credit cards are right for you.CitiGold AAdvantage World MasterCard – Wow! This card sure is a mouthful. But just as long as its name is its list of perks. This card comes with a 15.49% APR and a $50 annual fee. It features frequent flier miles with one given out for every dollar spent on the card. In addition, you can use these miles on worldwide hotels, car rental companies, OR airlines. This is a fitting card for the traveler with its $0 liability policy. This means that if your card falls into the wrong hands, you are not liable for the charges!Citi Platinum Select Card – This card features a 0% introductory APR for up to 12 months. After that, the rate turns to 9.74%. This rate is variable. There are no annual fees, and the Citibank credit cards $0 liability policy.Citi Driver’s Edge card – This card also has a 0% intro rate for up to 12 months. After that, the rate goes to a variable rate of 11.49%. This card offers rebates of up to 5% on purchases, which can be used towards leasing or purchasing a new vehicle!This is a great card for someone trying to find the cash to balance a car and a rent payment.
    though they are a part of the leadership process and not just a worker bee, they will have a satisfying feeling that can go a long way. Micro managing completely kills this system.

    An employer must be flexible. Does there really need to be a rigid schedule? Does lunchtime really need to take place at a specific time? Who actually needs a clock to tell them when they are hungry? This line of thinking is what is needed in every faucet of business, as simple as it seems. It makes an employee feel more like a human; it makes them feel as though the business respects them as a person and will put them first. Once that consideration is instilled in an employee’s mind, there isn’t anything that he or she wouldn’t do for a business. And, when a person looks forward to waking up in the morning to begin working in a place where they feel management gives them respect and thinks highly of them, they will put forth the effort to show appreciation.

    HIRE NICE PEOPLE

    Experience and degrees are great ways of measuring employees’ qualifications and potential…but ask yourself, are they nice people? A person can be the most qualified, educated, and experienced possible employee on the planet but if they have the personality of a wet paper bag or of a caged wolverine, it’s guaranteed they’re not going to do much for your business. Those that have to work with them will be disgruntled on a daily bases and begin putting out a poor performance. The customers that receive service from them will be unhappy and I need not say what happens after that.

    Hire nice people. Nice people can do wonders for a business. Sound picky? It is. But, when it comes to your business, can you afford not to be picky?

    A nice person can learn anything. Nice people are pleasant to be around and are easy to teach. They are notoriously quick to learn. So, even if your nice person does not have the skill set that you are looking for, one might consider the possibility of training. Think about the potential, especially if nice people seem to be rare in your neck of the woods.

    HOW DO YOU FIND NICE PEOPLE

    This should be obvious. During the interview process, were they down-to-earth or were they focused solely on success, success, and more success? As crazy as it may seem, the total, success driven fanatic may not be the best option. Again, the person who seems more like a “person” would be the best candidate for hiring. In the long run, they will make your business more successful because they would make the customer, as well as those that have to work with them, happier.

    Conduct tests and unconventional interview methods. Why should an interview consist of one or two meetings in a stuffy room? How can we really find out about a person that way? The answer is that we can’t. Instead, how about combining the stuffy office interview one day with another day of playing a game of softball with other, current employees, as Hal F. Rosenbluth and Diane McFerrin tend to do within their company? This would be great for company moral and, at the same time, provide a chance to see how the potential employee reacts in a team environment. If the person is bent on nothing but winning and becomes angry when other teammates drop the ball or do not hit as far as they should, perhaps this person is not the best employee to hav

    Internet Marketing Today and Beyond
    I have determined that although things change over time, some things still remain the same.I know it has been highly overstated, but Internet Marketing is similar to the gold rush of the "good ol' days". Everyone comes with expectations of becoming rich overnight.With the above stated, let me ask you a question...Do you know or know of ANYONE that has struck it rich online overnight? I don't, and I know of a lot of people!I have owned two offline business in the past 12 years, and both took tons of time to build up. I built up inventory, developed a customer base, retained the customer base, continually tried to get new customers, over delivered, and starved for years in each while I put back every dime into the business to help it grow. But I had a PLAN and I stuck to it. Of course as times progressed my plans were modified, but it was sure easier to modify something that was already in existence than to "wing" it as so many do! My last business opened it's doors on September 1, 2001. Do you think my plan took into account the events of 9/11? Nope. My business was retail automotive parts for enthusiasts, and everything I sold were items that were not "necessary", but helped customize vehicles. After 9/11 people stopped spending on luxury or "un-necessary" items, and my business floundered horribly!BUT, because I had already written up a plan of attack, I was able to go back and revise it. I suppose I could have just either given up or jumped into selling "whatever", but instead I revised my plan and focused in on how I could still attract customers who were now afraid to spend. My marketing strategy changed and I used people's emotions and fears (at the time) to focus them in on the positives of spending some extra money on themselves, and how they could feel better about it! I targeted my ads towards American Made products as well, which really helped my bottom line. The patriotism at the time was astounding, and buying "A
    r business, can you afford not to be picky?

    A nice person can learn anything. Nice people are pleasant to be around and are easy to teach. They are notoriously quick to learn. So, even if your nice person does not have the skill set that you are looking for, one might consider the possibility of training. Think about the potential, especially if nice people seem to be rare in your neck of the woods.

    HOW DO YOU FIND NICE PEOPLE

    This should be obvious. During the interview process, were they down-to-earth or were they focused solely on success, success, and more success? As crazy as it may seem, the total, success driven fanatic may not be the best option. Again, the person who seems more like a “person” would be the best candidate for hiring. In the long run, they will make your business more successful because they would make the customer, as well as those that have to work with them, happier.

    Conduct tests and unconventional interview methods. Why should an interview consist of one or two meetings in a stuffy room? How can we really find out about a person that way? The answer is that we can’t. Instead, how about combining the stuffy office interview one day with another day of playing a game of softball with other, current employees, as Hal F. Rosenbluth and Diane McFerrin tend to do within their company? This would be great for company moral and, at the same time, provide a chance to see how the potential employee reacts in a team environment. If the person is bent on nothing but winning and becomes angry when other teammates drop the ball or do not hit as far as they should, perhaps this person is not the best employee to have around. Chances are that their performance on the softball field will reflect their performance in the office. (31-32).

    Go for a drive. As again explained by Hal F. Rosenbluth and Diane McFerrin Peters, the way a person drives an automobile says a lot about a person’s personality. Are they overly aggressive and speed through traffic, weaving in an out of other cars, determined to get to the point of destination no matter what the cost? Or, are they assertive drivers who consider the safety of their passengers and think of alternate routes when confronted with a traffic jam, focusing more on the drive than the destination? (31). Which person would you rather have working for you? Which person would you rather have serving your customers? If you were a customer, which person would you rather have serving you?

    Invite your new, potential employee to a company social event. Are they the type of person that talks only of themselves and continuously brags about all of the wonderful things that he or she has done? Do they even talk to anyone at all? These are the folks that either want to gain far more than they are willing to contribute or aren’t willing to gain or contribute. These are the type of people that will bring your company down.

    So, some key points to consider thus far:

    Consider your employees before your customers. Not only will the employee put out a far better performance due to feeling respected, but your company will also build a reputation as being “the company to work for”, which will attract other, good employees.

    Be flexible. Constraints in the office constrain creativity and work performance. Go for casual clothing, if possible. Let your employee decide when it’s time to eat and take a break. Be flexible on your employee’s schedule, catering to his or her personal needs. The employee will show appreciation in return, by supplying a good output of production.

    Hire nice people. Not one customer in the world, no matter what business you are in, enjoys service from someone with less-than-appreciative attitude. And, your other employees will not enjoy working with them either, bringing down moral and production drastically. This kind of person will not be willing to strive at contributing to your company; they will strive to contribute only to themselves.

    Consider the unconventional when interviewing an employee. The more often you can set a scenario that a potential employee will not expect or could find to be an unusual method of interviewing, the better. It will give you a chance to see what that person is really capable of, as a person.

    RETAINING GOOD EMPLOYEES

    As important as attracting good employees is, it is just as important to retain them. As always, benefit packages help to retain employees. But, again, this is something that most people are already aware of. Sure, there will be those that will want to stay for the great benefits. But, is that all you, as an employer, can offer? No.

    After spending as much time as you should have in attracting good employees, it only makes sense that you would go to certain lengths to keep them. Chances are, if you really attracted a good employee, it wasn’t just because of the benefits. And, chances are that your good employee will not stay just because of the benefits. Benefits, although a positive force, are not the end all and can, at times, be a false sense of security to an employer. Not everyone develops his or her retention decision on a benefits package, at least not the smart employee.

    LET THEM CHANGE IT UP NOW AND AGAIN

    Let your people explore your company. Don’t lock them into one, specific type of work, especially if they express desire to try other things. In today’s job market, job-hoping, as it is known, is a regular occurrence. If you provide your employees with the chance to job-hop “within” your company, this is one way of keeping them there. Give them the opportunity to gain new experience, knowledge, and skills. This will only enhance your company anyway, by having an employee that can do and handle more. It also increases confidence in the employee and makes their work more satisfying. The United States military and civil services such as police and fire departments have already figured that one out. They call it cross-training and fleeting-up and it’s a great idea.

    COMMUNICATION

    Communicating is very important, not only in day to day business, but in retention as well. People need to feel as though they have a grasp on what is going on within the company. They want to know where the company is going and how they will be part of that process. They need to feel they are involved in the company. Being part of any planning processes, being able to contribute ideas for the company, and essentially being heard is all part of communication. Again, this is emphasized in most of the U.S.’s military forces as well, even though they conduct themselves in more of a dictatorship.

    Know why your people wanted to join your company in the first place and hone in on that. Keep that priority of the employee in consideration, always acting on it and developing it, and the employee will want to continue that purpose with a strong sense.

    Talk to your people. Not only should you get to know them, you should get to know what they continue to want and think. And, don’t think for a minute that a person’s desires and thoughts on particular matters will be the same later down the road as they were when they first joined the organization. Things change, including your employee’s thoughts and desires. Keep up with those changes.

    Get feedback from your employee’s. Find out what they think is right and wrong with the company. Provide a feedback forum. And, most importantly, act on the information you receive from this feedback.

    In summery:

    Let your employee job hop and provide an opportunity to let them do it within your company, instead of having to go outside the company. More than likely, if they can’t do it in the company, they will venture outside to a place that they can. Take advantage of the multiple skills your people can learn within the company. This not only helps your company out, it gives the employee a feeling of more purpose and he or she will enjoy not having to go far to expand their skills.

    Keep your people in mind when it comes to information on where the company is headed and what it is doing. If the employee does not feel informed on what is happening, they will not feel as though they are part of the company and, therefore, will not want to stay, in the long run.

    Get to know what your people want, when they f

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