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Add You - The Top 10 Things They Don't Teach You In Business School
There are many ways to raise money for a cause, one of which is by holding a celebrity autograph auction. These autograph auctions are usually made up of items signed by celebrities that are auctioned off either live or online via a service like eBay. Getting celebrities to send your organization these items is quite simple, but it requires using the right words, persistence, and patience. Here are some tips:The Right Words:Explain your cause and ask for what you want...nicely. Letter writing is an art form. Scribbling three lines in pencil on notebook paper won't do the trick. The more professional the appearance the better; typed on letterhead is best.The Rotary Club of Ennis, Texas used Contact Any Celebrity to get items from celebrities for an auction to raise money for various children's charities. Their typed letter stated exactly what they were doing and why. The letter also listed the organization's contact information clearly. Some representatives may need to verify that you are a true non-profit organization.The letter then stated exactly what they were requesting: "We most humbly request your assistance in our efforts by requesting a personal item from you for the auction; if it's signed, that will help even more." The Rotary Club tells us the response has been great, and they are still in the process of receiving and organizing items.So far autographed photos have co
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications while building your brand. Implementation is always more difficult in large companies -- there are more people who need to understand the importance of branding standards, more people who are resistant to change and more people who really don't care about any of it. It's easier to get all five employees in on the same page than all 5,000.Small or large, high quality consistent design is imperative to the success of a company. Actually, I have seen great success with poor-quality consistent design. I was recently in Las Vegas, and for those of you who have never been, Las Vegas is at once a creative Mecca and cesspool. On every sidewalk, every ten feet, someone in a smock is handing out cards. The cards are poorly printed, cheap, loud and ugly. With a photo of an excessively proportional, mostly naked woman on the front and an 800 number, I bet these cards get a higher response rate than all the design work I've ever done and will ever do in my life. At the other extreme is the incredibly well designed digital wine list at Aureole Restaurant, a posh restaurant at the Mandalay Bay Resort and Casino. Customers use a ta
1. Generate revenue for your company
What academia doesn’t teach you is that the real purpose organizations hire you is to generate revenue. Pure and simple. How do you do that? Look around and ask yourself, how can I increase productivity, efficiency, effectiveness and profitability in my area of responsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit” in your case, it is “surplus funds.” In reality, there is no such thing as “non-profit.” You have to have money to open the doors and turn on the lights, don’t you?
Remember, there is a rule of thumb when you are hired. It is the 2.5 times rule. This means you will have to generate 2.5 times your salary (including benefits) in order for your employer to break even on you. How do you do that? Generate revenue!
2. Move every two to three years
When you think about who has been “reduced in force” in the last 10 years, it appears that it has been individuals who have been in their same job description for at least 10-15 years. Moving every two to three years gives you a competitive edge in any organization even if it means taking a “lateral” position or even a “demotion.” Who will be more valuable to an organization, a person in the same job for 10+ years, or the individual who has worked in a variety of positions within the organization? If you were the CEO, who would you retain when it comes to “downsizing?”.
3. Learn and apply business and social etiquette
Have you noticed how many people lack civility today? The lack of thoughtfulness and consideration is rampant not only in society but also in organizations. Remember, there is an extra set of eyes watching you in every thing you do. Senior executives looking for a “rising star” oftentimes observe behaviors of potential individuals who they most likely would consider for advancement. They observe behaviors at social ev
Business blogs have become increasingly popular and can quite profitable for those who set up a marketing blog. Statistically though only a few bloggers actually go about making their blog profitiable. Nevertheless fortunately those who do succeed in writing business blogs are able to spin enough income to make this a worthwhile aspect of their work at home income. Some bloggers do that well they can obtain tens of thousands of dollars for their efforts. In order to make the higher income though the blogger has to be willing to dedicate themselves to the tasks involved in making blogging work effectively.One good way a blogger can earn additional income is through allowing ads to be placed on their site. Some writers feel rather strongly about putting ads on their blog. These writers believe that having all those icons, banners and logo all over their site makes a negative impact. Ads may be unattractive nevertheless it brings in that added revenue which is vital to generate worthwhile income. If a site has huge traffic and wants to monetize its business blog, bloggers must be prepared to set aside some space for its' advertisers. When you design your blog site make some room for the additives such as advertising that can lead to increased revenue. However this should not lead to clutter and make the site difficult to use. If you make your site difficult to use you will lose your readers and have less p
Remember, there is a rule of thumb when you are hired. It is the 2.5 times rule. This means you will have to generate 2.5 times your salary (including benefits) in order for your employer to break even on you. How do you do that? Generate revenue!
2. Move every two to three years
When you think about who has been “reduced in force” in the last 10 years, it appears that it has been individuals who have been in their same job description for at least 10-15 years. Moving every two to three years gives you a competitive edge in any organization even if it means taking a “lateral” position or even a “demotion.” Who will be more valuable to an organization, a person in the same job for 10+ years, or the individual who has worked in a variety of positions within the organization? If you were the CEO, who would you retain when it comes to “downsizing?”.
3. Learn and apply business and social etiquette
Have you noticed how many people lack civility today? The lack of thoughtfulness and consideration is rampant not only in society but also in organizations. Remember, there is an extra set of eyes watching you in every thing you do. Senior executives looking for a “rising star” oftentimes observe behaviors of potential individuals who they most likely would consider for advancement. They observe behaviors at social e
A while ago we undertook a study of 120 companies who had been through a ‘Change Programme’ of different types on behalf of a public body and what we discovered was that over 87% of the programmes had ‘failed’, meaning the programme had not been adopted by the organisation and it had not managed to realise the financial and operational benefits of the change.In analysing the organisations who had been successful, combined with our on-going work with manufacturers, the armed forces, the NHS and service sector businesses over the last 18 months, we found that the key to success could be summed up as:▪ The selection of the right ‘tools’ ▪ Applied in an effective manner ▪ By motivated peopleIn testing this we then found that every organisation who had failed to achieve sustainable change had failed because they had not addressed one of the issues detailed above. The most common mistakes made by organisations being:▪ Choosing a change philosophy that did not suit the organisation, for example choosing to adopt Six Sigma (highly analytical) when the organisation suited a more intuitive change style or philosophy.▪ Failing to ‘move to action’ by spending lots of money on training, coaching, planning and discussing, but then failing to act, resulting in all the preparatory work being in vain.▪ Imposing change without engaging the staf
2. Move every two to three years
When you think about who has been “reduced in force” in the last 10 years, it appears that it has been individuals who have been in their same job description for at least 10-15 years. Moving every two to three years gives you a competitive edge in any organization even if it means taking a “lateral” position or even a “demotion.” Who will be more valuable to an organization, a person in the same job for 10+ years, or the individual who has worked in a variety of positions within the organization? If you were the CEO, who would you retain when it comes to “downsizing?”.
3. Learn and apply business and social etiquette
Have you noticed how many people lack civility today? The lack of thoughtfulness and consideration is rampant not only in society but also in organizations. Remember, there is an extra set of eyes watching you in every thing you do. Senior executives looking for a “rising star” oftentimes observe behaviors of potential individuals who they most likely would consider for advancement. They observe behaviors at social e
Marketers charged with achieving return on investment and marketplace performance in today's competitive landscape know that powerful, relevant brands make the difference between success and failure. Keeping brands up-to-date requires constant vigilance because quick fixes to tactical elements rarely offer long term rewards that lasting brands provide.The power of observation can reveal volumes about the relevance of your brand today. Consider these top ten symptoms to decide if it is time to re-evaluate your brand.1. Your sales and marketing people are producing their own marketing tools or selling pieces. If corporate-produced materials exist, they're not always used. You may feel that you are over communicating, yet under-delivering. As a result, brand consistency is suffering.2. Your brand's marketing tools don't seem to express what the brand truly stands for.3. You worry that the brand may be losing its external appeal that in earlier days felt much stronger. Perhaps it's simply become dated.4. Brand awareness is low among your target audience. The target market has a hard time explaining what you do when asked.5. You want to attract a different market segment than you've targeted before (e.g. a younger clientele, more established firms, international versus domestic, etc.)6. Your business is expanding into a different type of product or service area (
3. Learn and apply business and social etiquette
Have you noticed how many people lack civility today? The lack of thoughtfulness and consideration is rampant not only in society but also in organizations. Remember, there is an extra set of eyes watching you in every thing you do. Senior executives looking for a “rising star” oftentimes observe behaviors of potential individuals who they most likely would consider for advancement. They observe behaviors at social e
Most business executives know the importance for updating disclosure documents and investor prospectuses. Failure to keep updated documents can and often will lead to litigation anytime an investor loses money unexpectedly. In franchising if a franchisee fails, files bankruptcy or is terminated for cause most franchisors realize that this can also trigger litigation or legal issues, even if they are settled in arbitration.Generally in franchising this is a long drawn out process and there are always two-sides to every story. Many of these cases are similar and franchisees know that they are often bound to binding arbitration and therefore will look for discrepancies, mistakes or even questionable issues with the disclosure documents given at the original time of the sale which may have been years the prior.As a retired franchisor many disgruntled franchisees will contact me to consult them on such things. Sometimes these upset former franchisees will appear to be grabbing at straws really? Complaining about UFOC or Uniform Franchise Offering Circular Exhibits of franchisees, changes that occur normally, former failed franchisees dropping off the face of the planet. All that kind of stuff happens naturally in any franchise company. Much of the ambiguous nature of these charts in the exhibits is actually the Federal Regulators fault for an ill-conceived regulatory requirement.Indeed, as a franc
4. Professional bearing
It may not be fair, but people judge us on what we wear no matter what the current craze is. Observe the professional grooming habits of the senior executives in your organization. Do you fit in with them? According to professional bearing consultant, William Throurlby, there are 10 factors people judge us by what we are wearing:
• Your economic level
• Your educational level
• Your trustworthiness
• Your social position
• Your level of sophistication
• Your economic heritage
• Your social heritage
• Your educational heritage
• Your success
• Your moral character
Many potential “rising stars” are hiring career coaches to help them further their careers and professional bearing.
5. Be nice to everyone
Hal Rosenbluth in his book, The Customer Comes Second, states that his main criteria for hiring is seeking “nice people.” He also states that you just cannot decide on Thursday to be nice. It is very difficult and almost impossible to teach people to be nice. Nice people are born and raised with that trait. They are natural when it comes to being nice. Practice obs
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