Categories Of Buyer Resistence
It is not enough to know whether people are for or against you and your ideas and proposals. The people you want to influence can be divided into nine categoriesThose who:• Covertly disagree• Openly disagree• Comply – reluctantly• Remain undecided• Have insufficient information• Are not able to see a need• Need to think it over• Consider it the wrong time• Have to refer the decision to othersYou will need a different strategy depending on what stage the person to be influenced is at. Be realistic about your chances – it is unlikely that others will move from open disagreement to activ

Punctuality in Business: What it Says About You
"Nothing inspires confidence in a business man sooner than punctuality, nor is there any habit which sooner saps his reputation than that of being always behind time." (W. Mathews)Being tardy can be a serious marketing blunder for today’s business owner. From being late to meetings with a colleague or client, to not delivering your product or service on time, tardiness speaks volumes about who you are and how you do business. If you want customers to choose to do business with you, you must meet their expectations for performance. If you can’t meet deadlines for delivering products and services, customers will quickly find their way to your competitors.Jaundice is a yellow discoloration of the skin, the mucous membrane and the white of the eyes. All newborns have a certain degree of this condition. Jaundice is due to excessive serum bilirubin in the blood. Once he is born, a newborn baby starts to use his lungs to breathe. Excessive red blood cells, present in large quantities in the foetal circulation that carry oxygen break down, releasing sub-products known as serum bilirubin,

which is usually disposed off by the liver and passes out through the bowels. Some babies are unable to handle such disposal, leading to jaundice. Premature and Asian infants have higher levels of serum bilirubin compared to their Caucasian counterparts. As such, neonatal jaundice is very common in Singapore.

Neonatal jaundice becomes noticeable from the third day and peaks around the six day, gradually disappearing after 10 days. It is harmless unless the levels are high.

SOME CAUSES OF JAUNDICE IN BABIES Jaundice in babies can be caused by any of the following.

• Pre-maturity

• G6PD [glucose 6-phosphate dehydrogenase) deficiency, a

permanent condition where red blood cells break down too easily when exposed to certain trigger agents.

• Sepsis infection where the baby becomes infected

• ABO incompatibility, a blood group incompatibility that is fairly infrequent but, if present, can cause rapid and severe jaundice in babies

• Physiologic jaundice

• Breastfeeding jaundice

• Breast milk jaundice - Both viral and bacterial infections can lead to the breakdown of red blood cells. Umbilical cord infection, septicaemia and even pyelonephritis can also lead to jaundice.

TREATMENT OF JAUNDICE

Phototherapy is a safe and effective way of treating mild jaundice. This treatment is administered as a special micro-blue wavelength light condensed and

manufactured specifically for this purpose. It is emitted from a fluorescent light tube.

The principle behind the treatment is that the light has the ability to break serum bilirubin [unconjugated bilirubin) down to conjugated bilirubin and then flush it out with the baby's stools. The treatment is painless.

Your baby is left naked except for a diaper in order to maximize the area of exposure to the blue light. His eyes are covered for protection. During

phototherapy, your baby may be a little dehydrated so extra feeds may be needed.

If your doctor has advised sunbathing for your jaundiced baby, expose him to indirect sunlight for not more

e babies are unable to handle such disposal, leading to jaundice. Premature and Asian infants have higher levels of serum bilirubin compared to their Caucasian counterparts. As such, neonatal jaundice is very common in Singapore.

Neonatal jaundice becomes noticeable from the third day and peaks around the six day, gradually disappearing after 10 days. It is harmless unless the levels are high.

SOME CAUSES OF JAUNDICE IN BABIES Jaundice in babies can be caused by any of the following.

• Pre-maturity

• G6PD [glucose 6-phosphate dehydrogenase) deficiency, a

permanent condition where red blood cells break down too easily when exposed to certain trigger agents.

• Sepsis infection where the baby becomes infected

• ABO incompatibility, a blood group incompatibility that is fairly infrequent but, if present, can cause rapid and severe jaundice in babies

• Physiologic jaundice

• Breastfeeding jaundice

• Breast milk jaundice - Both viral and bacterial infections can lead to the breakdown of red blood cells. Umbilical cord infection, septicaemia and even pyelonephritis can also lead to jaundice.

TREATMENT OF JAUNDICE

Phototherapy is a safe and effective way of treating mild jaundice. This treatment is administered as a special micro-blue wavelength light condensed and

manufactured specifically for this purpose. It is emitted from a fluorescent light tube.

The principle behind the treatment is that the light has the ability to break serum bilirubin [unconjugated bilirubin) down to conjugated bilirubin and then flush it out with the baby's stools. The treatment is painless.

Your baby is left naked except for a diaper in order to maximize the area of exposure to the blue light. His eyes are covered for protection. During

phototherapy, your baby may be a little dehydrated so extra feeds may be needed.

If your doctor has advised sunbathing for your jaundiced baby, expose him to indirect sunlight for not more

• G6PD [glucose 6-phosphate dehydrogenase) deficiency, a

permanent condition where red blood cells break down too easily when exposed to certain trigger agents.

• Sepsis infection where the baby becomes infected

• ABO incompatibility, a blood group incompatibility that is fairly infrequent but, if present, can cause rapid and severe jaundice in babies

• Physiologic jaundice

• Breastfeeding jaundice

• Breast milk jaundice - Both viral and bacterial infections can lead to the breakdown of red blood cells. Umbilical cord infection, septicaemia and even pyelonephritis can also lead to jaundice.

TREATMENT OF JAUNDICE

Phototherapy is a safe and effective way of treating mild jaundice. This treatment is administered as a special micro-blue wavelength light condensed and

manufactured specifically for this purpose. It is emitted from a fluorescent light tube.

The principle behind the treatment is that the light has the ability to break serum bilirubin [unconjugated bilirubin) down to conjugated bilirubin and then flush it out with the baby's stools. The treatment is painless.

Your baby is left naked except for a diaper in order to maximize the area of exposure to the blue light. His eyes are covered for protection. During

phototherapy, your baby may be a little dehydrated so extra feeds may be needed.

If your doctor has advised sunbathing for your jaundiced baby, expose him to indirect sunlight for not more

l infections can lead to the breakdown of red blood cells. Umbilical cord infection, septicaemia and even pyelonephritis can also lead to jaundice.

TREATMENT OF JAUNDICE

Phototherapy is a safe and effective way of treating mild jaundice. This treatment is administered as a special micro-blue wavelength light condensed and

manufactured specifically for this purpose. It is emitted from a fluorescent light tube.

The principle behind the treatment is that the light has the ability to break serum bilirubin [unconjugated bilirubin) down to conjugated bilirubin and then flush it out with the baby's stools. The treatment is painless.

Your baby is left naked except for a diaper in order to maximize the area of exposure to the blue light. His eyes are covered for protection. During

phototherapy, your baby may be a little dehydrated so extra feeds may be needed.

If your doctor has advised sunbathing for your jaundiced baby, expose him to indirect sunlight for not more

to break serum bilirubin [unconjugated bilirubin) down to conjugated bilirubin and then flush it out with the baby's stools. The treatment is painless.

Your baby is left naked except for a diaper in order to maximize the area of exposure to the blue light. His eyes are covered for protection. During

phototherapy, your baby may be a little dehydrated so extra feeds may be needed.

If your doctor has advised sunbathing for your jaundiced baby, expose him to indirect sunlight for not more than 20 minutes as baby skin is very tender and sunburn can occur very easily. Expose your baby only to the morning sun (and indirectly) when there is less heat.

Remember to shield his eyes from the sun during sunbathing and turn him every five minutes. You may give your baby some water in between milk feeds as dehydration may occur.

SEVERE JAUNDICE

In severe cases, where the level is higher than 350 p.mol/1, jaundice can cause brain damage in a baby [kernictems). This can lead to irreparable damage of his psychomotor functions, mental retardation and even death. If you notice the usual symptoms of jaundice—yellow discolouration of the skin, palms and white of the eyes—but accompanied by nausea, vomiting, stomach pain and sometimes passing of dark-coloured urine and poor feeding due to severe lethargy,

bring your baby to a doctor immediately.

Early treatment is essential and may save his life. Never attempt self-medication. In such cases, phototherapy alone is usually ineffective and a blood exchange

transfusion may be required if the levels are too high.

G6PD DEFICIENCY
G6PD deficiency is one of the causes of jaundice. It is caused by a genetic linkage where the mother is a carrier and the condition is manifested in her son. Approximately 50% of her offspring is affected if the mother is G6PD deficient. If your child is G6PD deficient, it is important to remember that while the condition lasts for life, he can still lead a normal healthy lifestyle with the following precautions.

• Do not use mothballs on his clothes and beddings as they can trigger a rapid breakdown of his red blood cells.

• Avoid giving him certain traditional Chinese herbs and fava beans (bian dou) as they can also trigger a rapid breakdown of his red blood cells.

• Do not attempt self-medication.

• Avoid certain medications if you are breastfeeding. Consult your doctor to find out the types of medicines you

should avoid.

ABO INCOMPATIBIL