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    Trademarks and Proprietary Rights in Franchise Systems
    One of the things that a franchisor has to offer a potential franchisee is their brand name. A strong brand name means the built-in potential customers for the franchisee and his franchise outlet. Each franchisor must stipulate how their trademarks and proprietary information within the confidential operations manual will be used during the term of the franchise. It is far better in my opinion to be upfront with this issue into address it in the franchise agreement prior to the signing or exchanging of any monies for the franchise business. It is for this reason that I developed a clause to put into our franchise agreement, which was a little different than most other franchisors. Below is a copy of that clause;3.11.1 Proprietary RightsFranchisee acknowledges the exclusive right, title and interest of Franchisor in and to the Marks. Franchisee agrees that the Service Marks, Confidential Operations Manual, and System are Franchisor’s sole and exclusive property. Noth
    ions on the way to the clear target you've established with your expectations. Lots of small adjustments are almost always easier and more effective then a few giant ones.

    Feedback also has to be usable. Time your feedback so it reaches people when it is the most helpful. In most situations, that means you want feedback as close to the performance as possible. If you can set up a system so people can get their own feedback, so much the better.

    Work on your communications skills so you deliver feedback in the most effective way possible. Learn about different ways that people process information, and match your communication to their preferred style. Learn about Social Styles and other ways that help you communicate with people in the ways they most like to be communicated with.

    Fairness (Consequences = Performance)

    People want to know that they (and others) are being fairly rewarded based on their performance. This is one of those words that requires definition. Otherwise, it becomes one of those words that everyone agrees with, but n

    Let the Gimmicks Go
    Gimmicks are cute but they do not give you the aura of professionalism. Of course, it depends on what you are planning to do with your business. If you are selling Clown services, then use all the gimmicks you can find. If you are a serious accountant, then the gimmicks should go or at least be downplayed. By gimmicks, I mean the one liners that follow you company name and logo. For example I saw a sign outside a pet store that was trying to sell pet spiders. They had to find a way to get people interested and therefore came up with a gimmick to get attention. Their sign read, Divorces $5000, Tarantula's $19.95. It certainly caught everyone's attention but in the long run they did not sell too many spiders. I wonder if they sold any divorces? The point is, the gimmick attrated attention but did not turn gazers into customers. Another company I worked with wanted to use a gimmick to get attention and hopefully that would translate into sales. After much thought, they decide
    We know a lot about what a great working environment is.

    In a great working environment the mission is being accomplished and morale is high. It's the "user" side of the two key leadership objectives: accomplish the mission and care for your people.

    Most people know exactly what I mean by a great working environment. They may not be able to list characteristics, or point to research, but they've usually experienced one. So have you.

    Think about a time in your life when it was great to come to work. If you're lucky there are lots of them. If you're really lucky, now is one of those times.

    What was it like then? I'll bet you were excited about the work you were doing, and you knew that it was appreciated. You almost certainly felt that you were being treated fairly and that you had some control over what you got to do.

    There's been quite a bit of formal research into the factors that make up a great working environment. Here's a quick summary of what the research tells us make for a great working environment.

    * Interesting and Meaningful Work
    * Clear and Reasonable Expectations
    * Frequent and Usable Feedback
    * Fairness (Consequences = Performance)
    * Consistency (Predictability)
    * Maximum Control Possible Over Work Life

    In my training classes, I often do an exercise where participants identify the times when they were in a great working environment and what that was like. The language is often a bit different from the formal research, but the same things come up over and over again.

    Interesting and Meaningful Work

    People want to do work that's interesting and meaningful. They want what they do to be enriching for them and important to others.

    Different people define interesting in different ways. For some people, it means that they're learning a lot, having lots of personal growth. For others, the most important thing is that there are lots of different situations to deal with or lots of different problems to solve.

    Sometimes "interesting" is not so much about the work itself as it is about the people you work with. This selffulfillment comes from being part of a team, an elite group, or just a bunch of folks you like working with.

    It's also important for the work to have value to others. The "others" can be the whole world, or just your customers or the people you work with.

    Clear and Reasonable Expectations

    People like to know what's expected of them. They like to know the rules of the game.

    Expectations need to be clear. At the supervisory level, that may mean laying out detailed, stepbystep procedures. At the management level expectations may come out of discussions with several people. At the leadership level, slogans and other brief statements that people can use as a "test" of their plans or actions are usually the most effective.

    Don't underestimate the values of frequency, simplicity, and memorability when you're communicating expectations. You have to communicate the important things over and over in memorable terms.

    In fact, repeating things is one way of telling people what's important. Slogans are great for this. So are devices like pocket reminder cards with simple messages or messages in table form.

    Use your regular forms of communication, like newsletters, emails, sales bulletins to reinforce your leadership message. Reinforce your written communications of expectations with oral communications. Reinforce your formal communications with informal ones.

    Remember that you need to state expectations for the performance you want, but you also need to be clear about the consequences of performance that's beyond or not quite up to standard.

    Frequent and Usable Feedback

    People like to know how they're doing. Feedback is how they find out. To work, the feedback must be frequent (lots of small course corrections) and usable.

    How frequent is frequent? The answer, which sounds something like a copout is: "As often as necessary?"

    Some people want and need a lot of feedback. Other people prefer to be left alone most of the time to do their work. You have to know who needs what and in what situations.

    The idea is to make lots of small course corrections on the way to the clear target you've established with your expectations. Lots of small adjustments are almost always easier and more effective then a few giant ones.

    Feedback also has to be usable. Time your feedback so it reaches people when it is the most helpful. In most situations, that means you want feedback as close to the performance as possible. If you can set up a system so people can get their own feedback, so much the better.

    Work on your communications skills so you deliver feedback in the most effective way possible. Learn about different ways that people process information, and match your communication to their preferred style. Learn about Social Styles and other ways that help you communicate with people in the ways they most like to be communicated with.

    Fairness (Consequences = Performance)

    People want to know that they (and others) are being fairly rewarded based on their performance. This is one of those words that requires definition. Otherwise, it becomes one of those words that everyone agrees with, but no

    Business Success is the Mother of Reinvention
    Imagine going to your local grocery store and having to ask the clerk behind the counter to get your groceries for you! If it hadn’t been for a man named Clarence Saunders, a grocery wholesaler from Memphis, Tennessee who took a patent out in 1917 for what he called “Self-Serving Stores” we all might have been at the mercy of store clerks who kept the goods behind a counter. He thought it would save time and money to have the patrons gather their own goods and bring them up to the front of the store where clerks would ring up the purchases.We generally take for granted the process of going to a grocery story or department store and collecting what we want in our baskets and checking out with the clerks, but if you’ve ever had occasion to visit a historic restoration site such as Gettysburg or Old Sturbridge Village, you’ll see general stores set up on the pre-1917 plan with long counters winding in front of stacked shelves.What is it with people like Saunders who see
    nd Meaningful Work
    * Clear and Reasonable Expectations
    * Frequent and Usable Feedback
    * Fairness (Consequences = Performance)
    * Consistency (Predictability)
    * Maximum Control Possible Over Work Life

    In my training classes, I often do an exercise where participants identify the times when they were in a great working environment and what that was like. The language is often a bit different from the formal research, but the same things come up over and over again.

    Interesting and Meaningful Work

    People want to do work that's interesting and meaningful. They want what they do to be enriching for them and important to others.

    Different people define interesting in different ways. For some people, it means that they're learning a lot, having lots of personal growth. For others, the most important thing is that there are lots of different situations to deal with or lots of different problems to solve.

    Sometimes "interesting" is not so much about the work itself as it is about the people you work with. This selffulfillment comes from being part of a team, an elite group, or just a bunch of folks you like working with.

    It's also important for the work to have value to others. The "others" can be the whole world, or just your customers or the people you work with.

    Clear and Reasonable Expectations

    People like to know what's expected of them. They like to know the rules of the game.

    Expectations need to be clear. At the supervisory level, that may mean laying out detailed, stepbystep procedures. At the management level expectations may come out of discussions with several people. At the leadership level, slogans and other brief statements that people can use as a "test" of their plans or actions are usually the most effective.

    Don't underestimate the values of frequency, simplicity, and memorability when you're communicating expectations. You have to communicate the important things over and over in memorable terms.

    In fact, repeating things is one way of telling people what's important. Slogans are great for this. So are devices like pocket reminder cards with simple messages or messages in table form.

    Use your regular forms of communication, like newsletters, emails, sales bulletins to reinforce your leadership message. Reinforce your written communications of expectations with oral communications. Reinforce your formal communications with informal ones.

    Remember that you need to state expectations for the performance you want, but you also need to be clear about the consequences of performance that's beyond or not quite up to standard.

    Frequent and Usable Feedback

    People like to know how they're doing. Feedback is how they find out. To work, the feedback must be frequent (lots of small course corrections) and usable.

    How frequent is frequent? The answer, which sounds something like a copout is: "As often as necessary?"

    Some people want and need a lot of feedback. Other people prefer to be left alone most of the time to do their work. You have to know who needs what and in what situations.

    The idea is to make lots of small course corrections on the way to the clear target you've established with your expectations. Lots of small adjustments are almost always easier and more effective then a few giant ones.

    Feedback also has to be usable. Time your feedback so it reaches people when it is the most helpful. In most situations, that means you want feedback as close to the performance as possible. If you can set up a system so people can get their own feedback, so much the better.

    Work on your communications skills so you deliver feedback in the most effective way possible. Learn about different ways that people process information, and match your communication to their preferred style. Learn about Social Styles and other ways that help you communicate with people in the ways they most like to be communicated with.

    Fairness (Consequences = Performance)

    People want to know that they (and others) are being fairly rewarded based on their performance. This is one of those words that requires definition. Otherwise, it becomes one of those words that everyone agrees with, but n

    Courier Service Secrets Revealed: Courier Company Rush Delivery and Holdbacks
    Your courier service is the front line between your products and your customers. Uncovering some of the practices a number of courier companies use can make a world of difference in finding an unfailing courier; one which will provide a positive extension of your company, making the right impression that will help you to grow your business.You're on your way to the Edmonton Oiler's hockey playoff game, and your cell phone rings. It's your most valuable customer; they're working on a construction project on a major bridge spanning the North Saskatchewan River in Alberta, and there's been a gas leak. They need one of your specialized drill bits, and they need it STAT! They can't come to pick it up as they're frantically dealing with their emergency on hand.What should you do? You've spent over $200 for your hockey tickets which are nearly impossible to get, and it's the playoffs! On the other hand, you certainly can't let down your major customer! You call your courier se
    lffulfillment comes from being part of a team, an elite group, or just a bunch of folks you like working with.

    It's also important for the work to have value to others. The "others" can be the whole world, or just your customers or the people you work with.

    Clear and Reasonable Expectations

    People like to know what's expected of them. They like to know the rules of the game.

    Expectations need to be clear. At the supervisory level, that may mean laying out detailed, stepbystep procedures. At the management level expectations may come out of discussions with several people. At the leadership level, slogans and other brief statements that people can use as a "test" of their plans or actions are usually the most effective.

    Don't underestimate the values of frequency, simplicity, and memorability when you're communicating expectations. You have to communicate the important things over and over in memorable terms.

    In fact, repeating things is one way of telling people what's important. Slogans are great for this. So are devices like pocket reminder cards with simple messages or messages in table form.

    Use your regular forms of communication, like newsletters, emails, sales bulletins to reinforce your leadership message. Reinforce your written communications of expectations with oral communications. Reinforce your formal communications with informal ones.

    Remember that you need to state expectations for the performance you want, but you also need to be clear about the consequences of performance that's beyond or not quite up to standard.

    Frequent and Usable Feedback

    People like to know how they're doing. Feedback is how they find out. To work, the feedback must be frequent (lots of small course corrections) and usable.

    How frequent is frequent? The answer, which sounds something like a copout is: "As often as necessary?"

    Some people want and need a lot of feedback. Other people prefer to be left alone most of the time to do their work. You have to know who needs what and in what situations.

    The idea is to make lots of small course corrections on the way to the clear target you've established with your expectations. Lots of small adjustments are almost always easier and more effective then a few giant ones.

    Feedback also has to be usable. Time your feedback so it reaches people when it is the most helpful. In most situations, that means you want feedback as close to the performance as possible. If you can set up a system so people can get their own feedback, so much the better.

    Work on your communications skills so you deliver feedback in the most effective way possible. Learn about different ways that people process information, and match your communication to their preferred style. Learn about Social Styles and other ways that help you communicate with people in the ways they most like to be communicated with.

    Fairness (Consequences = Performance)

    People want to know that they (and others) are being fairly rewarded based on their performance. This is one of those words that requires definition. Otherwise, it becomes one of those words that everyone agrees with, but n

    Deadly Reason for Business Failure- Refusing to Spend Money on Employee Training
    In business, you must learn how to work it the right way. Otherwise, you can't expect to make money. Without proper training, you have no right expecting to make any money.When you spend money on a product you have a better chance of learning something valuable than if you depend on free information for your education. Never be afraid to spend money to make money. True business people are NOT afraid to spend money or lose money.Some people simply refuse to spend any money on their own education. Or they buy one book thinking they've done something positive. Doing something positive for yourself is buying many books.If you don't learn how to work this business the right way, how on earth can you expect to make any money? In two words: YOU CAN’T!Invest in Employee Training for Business SuccessFor example,many entrepreneurs seem to view employee training and development as more optional than essential, an undesired perspective that may prove cos
    s like pocket reminder cards with simple messages or messages in table form.

    Use your regular forms of communication, like newsletters, emails, sales bulletins to reinforce your leadership message. Reinforce your written communications of expectations with oral communications. Reinforce your formal communications with informal ones.

    Remember that you need to state expectations for the performance you want, but you also need to be clear about the consequences of performance that's beyond or not quite up to standard.

    Frequent and Usable Feedback

    People like to know how they're doing. Feedback is how they find out. To work, the feedback must be frequent (lots of small course corrections) and usable.

    How frequent is frequent? The answer, which sounds something like a copout is: "As often as necessary?"

    Some people want and need a lot of feedback. Other people prefer to be left alone most of the time to do their work. You have to know who needs what and in what situations.

    The idea is to make lots of small course corrections on the way to the clear target you've established with your expectations. Lots of small adjustments are almost always easier and more effective then a few giant ones.

    Feedback also has to be usable. Time your feedback so it reaches people when it is the most helpful. In most situations, that means you want feedback as close to the performance as possible. If you can set up a system so people can get their own feedback, so much the better.

    Work on your communications skills so you deliver feedback in the most effective way possible. Learn about different ways that people process information, and match your communication to their preferred style. Learn about Social Styles and other ways that help you communicate with people in the ways they most like to be communicated with.

    Fairness (Consequences = Performance)

    People want to know that they (and others) are being fairly rewarded based on their performance. This is one of those words that requires definition. Otherwise, it becomes one of those words that everyone agrees with, but n

    Tips for an Effective Human Resource Management Action Plan
    What are some tips for having an effective human resource management plan? First of all, it has to address the facts that business fortunes rise and fall periodically, employees and talent needs change and evolve, workforces age and retire in perhaps unplanned ways that do not match business needs. Also the market value of talent changes over time, sometimes becoming more valuable or less valuable.Business focus:Be a best business place to work, not just a best place to work. Create a human resource management strategy to live with throughout the business cycle. Test some alternative solutions assuming growth and shrinkage of the number of customers and their profitability. Reward people who have helped the organisation to succeed.Emphasise key skills:Mentor staff with the crucial business skills so that they grow and learn. While everyone is important, some people have skills which a business needs than do others. This means investing in the talent that i
    ions on the way to the clear target you've established with your expectations. Lots of small adjustments are almost always easier and more effective then a few giant ones.

    Feedback also has to be usable. Time your feedback so it reaches people when it is the most helpful. In most situations, that means you want feedback as close to the performance as possible. If you can set up a system so people can get their own feedback, so much the better.

    Work on your communications skills so you deliver feedback in the most effective way possible. Learn about different ways that people process information, and match your communication to their preferred style. Learn about Social Styles and other ways that help you communicate with people in the ways they most like to be communicated with.

    Fairness (Consequences = Performance)

    People want to know that they (and others) are being fairly rewarded based on their performance. This is one of those words that requires definition. Otherwise, it becomes one of those words that everyone agrees with, but no two people have a common definition for.

    For us, fairness means that the consequences of the performance are determined by the quantity and quality of the performance. One of the people in my class put it in almost Biblical terms: "The good shall be rewarded and the underachievers shall be punished in accordance with their results."

    This ties back to reasonable expectations. It depends on regular and usable feedback.

    Consistency (Predictability)

    Consistency means predictability. Subordinates want to know how their supervisor will react in a given situation. Consistency also relates to predictability in terms of performance.

    Your people want to know how to predict your reaction in different situations. If they can't, they worry about whether or not to trust you.

    According to some management studies, consistency (predictability) is the single most effective standard to establish with your own leadership behavior. It's actually another form of communication. It's a way of walking the talk.

    Leadership by example means that you act out the values and principles that you say you and others stand for. To quote Howell Raines on Bear Bryant: "Coach Bryant had an idea about how a man ought to act and if you watched him, you could figure out what it was."

    Leadership by example means that you consistently pay attention to the important things, consistently reward good performance, consistently see that rewards and punishments are meted out fairly.

    Maximum Control Possible over Work Life

    People want to have a say about things that affect their life. You can make that happen for them by giving them as much control as possible over issues that affect them at work.

    Obviously that varies from person to person and situation to situation. Some people like to be left alone. Others want to see you frequently.

    Some people are qualified to make lots of decisions about their work. Others need to develop their skills a bit before they can do the same.

    Some people work hard and make an effort to do the job. Others slack off.

    It's probably a good general rule to allow individuals as much control of the basic decisions about their work as they are capable of handling and willing to handle. In today's flatter organizations, this is easier to do from an organizational standpoint, but it's hard for many of us from a personal standpoint.

    Part of your job as a boss is to create a great working environment for the people who work for you. It's not easy, but the result can be both high morale and high productivity.

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