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Add You - Business Logic; Bad Logic, Poor Business
In the popular movie Field of Dreams (based on the fine novel Shoeless Joe by W.P. Kinsella), the main character, Ray Kinsella, receives a message from beyond the earthly realm: "If you build it, he will come." He has no idea what this means and the rest of the movie is about his search to find the meaning. Despite the fact that everyone, including his wife, thinks he's lost his mind, Kinsella proceeds to turn his midwest farmland into a baseball field. He builds it, at great personal cost, risk, loss of income, self-doubt, and humiliation. He builds it, and some of the grea
In one organisation I have seen good marke
Whether you are an entrepreneur or an experienced business owner, taking advantage of online business opportunities may fit your needs perfectly. These businesses are typically home based and requires very little to get started. The advantages to owning a home based business are many, and all you really need is a well equipped computer system, a high speed internet connection, adequate work space, and commitment and dedication.There is a lot more out there than stuffing envelopes and joining online affiliate programs, not to say that people cannot be successful in these ve
Fallacies in logic in a journal or newspaper or a conversation between people creates frustration and perhaps heated discussion. Fallacies in logic in business create a bad business.
A simple fallacy that occurs when market research is poorly interpreted is to argue from selected observation. Data from a handful of people is interpreted as being representative of a whole population. This happens frequently when the boss has a pet theory about the market, commissions some market research and concentrates their argument on the few pieces of data which support their argument.
The impact of business decisions being made from selected observations is to put the marketing campaign or the entire company at a risk equivalent to deciding by "gut feel". Some leaders have a great gut feel for their business and the businesses thrive on it. Most of us, however, actually need information to make logical decisions.
In one organisation I have seen good marke
Trade-marking your company name and logo can pay dividends down the road. A logo design trademark can prevent competitors from infringing on your brand name and identity. It can also protect your own company from accusations of logo design infringement. This article addresses some of the key trade-marking issues of logo design, as it’s a topic that many businesses will come across.Trade-marking a logo design can be a complicated process. Because of the many other companies the registrar will have to compare your logo against, the process will often be time-consuming. There is alway
Fallacies in logic in a journal or newspaper or a conversation between people creates frustration and perhaps heated discussion. Fallacies in logic in business create a bad business.
A simple fallacy that occurs when market research is poorly interpreted is to argue from selected observation. Data from a handful of people is interpreted as being representative of a whole population. This happens frequently when the boss has a pet theory about the market, commissions some market research and concentrates their argument on the few pieces of data which support their argument.
The impact of business decisions being made from selected observations is to put the marketing campaign or the entire company at a risk equivalent to deciding by "gut feel". Some leaders have a great gut feel for their business and the businesses thrive on it. Most of us, however, actually need information to make logical decisions.
In one organisation I have seen good marke
Dressing appropriately for job interviews is one of those areas that puzzles some people.Should you dress conservatively or wear casual attire?What colors work best?What types of shoes should you wear?As a rule, you should dress conservatively for most job interviews. Remember, you only get one shot at making a good first impression.Here are some basic dress for success tips:Research how people in a particular field/organization dress and then dress accordingly. If you’re not sure what the dress code is, dress conservatively.
The impact of business decisions being made from selected observations is to put the marketing campaign or the entire company at a risk equivalent to deciding by "gut feel". Some leaders have a great gut feel for their business and the businesses thrive on it. Most of us, however, actually need information to make logical decisions.
In one organisation I have seen good marke
The Sarbanes-Oxley Act was passed on July 2002 and many public companies in the US have been implementing compliance procedures since then.Unlike other business standards, the Sarbanes-Oxley Act requires a more detailed disclosure in its filings with the US Securities and Exchange Commission (SEC) on everything that might affect a company’s business and financial performance.The Sarbanes-Oxley Act requires that public companies use well established "disclosure controls and procedures" for all intellectual property (IP) assets so this vital information is first presented to t
The impact of business decisions being made from selected observations is to put the marketing campaign or the entire company at a risk equivalent to deciding by "gut feel". Some leaders have a great gut feel for their business and the businesses thrive on it. Most of us, however, actually need information to make logical decisions.
In one organisation I have seen good marke
1. You’re eavesdropping and you hear your boss has reservations at his favorite restaurant. You know, the one you can’t afford. Call them back and cancel his reservations – say you’re his wife.2. Have a friend of yours make an anonymous call to your boss saying that they know what he has been up to, possess incriminating pictures, and hang up. It will scare the bejesus out of him.3. Put chocolate ex-lax in your manager’s chocolate licorice. Not only will you feel better, it may wipe that constipated look off of his face too.4. Call the local Mormon or Jesus Christ
In one organisation I have seen good market research which was carried out annually for ten years demonstrating clearly that the single channel strategy of the organisation was causing a decline in volumes of an average of 7.5% per annum as other channels blossomed. It also contained some data which showed that the new channels had a lower sell out price.
The argument was that the lower sell out price would reduce profit whilst the lower volume from the single channel strategy was ignored. Only the information which justified the status quo was ever used out of the data.
Another fallacy common in business is internal contradiction. This clearly occurs with the topic of company values. That is, we have company values but leaders do not have to portray them. It also occurs with strategy and tactics.
For example, the statement, "Our strategy is to grow the market through an aggressive marketing and sales campaign and to dominate the new market we create" on page five of a corporate plan, followed on page ten with no increase in advertising costs, mark
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