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The Truth Will Set The Corporate Turnaround Manager Free
The doctor faces the same problem as the turnaround manager in whether he should tell the patient truthfully about the state of his ailment. Oftentimes, it is better to tell the patient the truth so that the he can prepare himself or herself mentally, psychologically and physically. There are exceptions when it may be better to conceal the truth from the patient. In such cases, the patients may not be mentally strong enough to cope with the ramifications of their ailments.Nowadays, downsizing, delayering and outsourcing are the normal regime of corporate life. It is important to communicate honestly to the staff throughout these trying events. When dealing with difficult matters, ‘honesty is the best policy’. It is unethical to sugar coat, mislead or lie to the staff concerned. They will eventually come to learn the real situation. Any mishandling of the outcome can create distrust, sense of betrayal and loss of confidence in the management.Thus, in the case of a sick company, it is b

w provocative the title is. The Banned Ad is the corporation's version of the movie industries "Director's cut." It has a pull to it that people are curious what was banned? The push back on censorship has driven Sirius satellite radio to the forefront with the Howard Stern effect and the internet has freedom of communication in video form. Why not take advantage of it?

Walking the fine line between edgy and over the line is the delicate balance with huge payoffs offered through this type of brand strategy if successfully navigated.

Agent Provocateur, a custom lingerie company created an edgy ad with Kylie Minogue that I think is the hottest ad I have ever seen. Wanna bet that link is also on my website? It's sexy, promotes the product and appeals to its target audience, and it's known as a Banned Ad which just ads to the allure.

Viral Video Strategy #321: Find It and Then Own It

Some video simply has a cool factor and although doesn’t necessarily fit with your product it is viral and will get clicks and attention to your website. You can also discover talent that is waiting to be discovered!

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It's Time to Hire an Advertising Expert When ...
…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?Are you already spending too much or too little?What type of media gives you the great ROI?What is an ROI and why is it so important?Let’s examine just one question, beginning with the first. You may not even know how to describe your ideal customer, and that’s a problem. Are they the ones that spend the most on your b

Viral video has created an entirely new marketing strategy for a different generation. The Diet Coke and Mentos exploding "science experiment" was an underground phenomenon viewed millions of times and then repeated across the country on many play grounds and in many parking lots with budding scientists dropping Mentos mints into a 2-liter Diet Coke bottle to create a 30 foot fountain of Diet Coke spewing out the top. In fact, becoming viral videos of the viral video. Leave it to kids to run with an idea thus modifying the idea and creating new play ground rockets and more viral video.

Have you not seen the original video of Experiment #137? Go to my YouTube and marvel at creativity, curiosity and fun set to music. And see the genius of viral video.

Viral video is amateurish quality video posted on a website that gets viewed because of the buzz it creates and then takes on a life of it's own spreading across the country rapidly as people share it with their friends, with the caveat of "You gotta see this!"

Not exactly the intended use for their products, Coca Cola shied away from embracing the experiment video, until they realized the power of viral video and that instead of people changing the channel, muting the audio track or skipping the ad all together, people are actually making the effort to "discover" it.

Coke has now signed a formal deal with Fritz Grobe and Stephen Spangler, the creators of the first exploding Diet Coke-Mentos video, and using a new exploding-soda video has unveiled its most recent "Coca-Cola Challenge" to drive people to their website for the contest.

The new video entitled Experiment #214 is longer, more elaborate and filmed in the same amateurish fashion as the original that started it all. In other words it is in keeping with the anti-slick corporate feel of video media. And the Goliath of Coke tested the wisdom of going down this path. They are trying to understand brand placement with their future product users and they know the game has changed.

The new branding strategies

Just like in conventional advertising you are not always sure what campaign is going to catch fire, but unlike multi-million dollar advertising campaigns viral video can be low cost, and it only gets distributed if it is good (or egregiously bad) because the avenue of distribution doesn't rely on time slots, channels and packaging for national consumption, rather it spreads virally -- passed along from one viewer to another through emails, blogs, website links and copy cats (viral video of viral video!)

Viral Video Strategy #72: The Contest

If you want to capitalize on the speed of viral video faster than you can say Numa Numa get away from those trying to make from creating the buzz. Instead, look for amateur use of your product, create a contest for the general public to create a video and pay big bucks! How much would you spend on a national ad campaign? Think a $100,000 prize to the video selected is a cheaper way to go? Do you think it will create interest in amateur videographers?

Digital video cameras today are as ubiquitous with the younger generation as transistor radios were most of today's CEOs when they were that age. Remember sneaking your radio into school, using the ear plug to listen in class to opening day of the baseball season? Those memories are being replaced by "remember when we videoed …"

Contests challenge people and everyone wants to win. Digital video and the use of inexpensive software editing on home computers makes becoming a video director as easy as writing a blog so there will be many quality submissions to choose from if people care for your products.

A few years ago Ice House beer took a half step in this direction by having people send in ideas for commercials. Then they blew it by using professionals to create it and then ran it in the conventional manner of television ads. Swing and a miss!

Let the creativity of your consumers become your marketers and use such outlets as your website, YouTube, and MySpace to let the viral videos spread.

Viral Video Strategy # 189: The Banned Ad

Carl's Jr. found great success in the Paris Hilton ad for their Thick Burger even though it barely ran on conventional advertising outlets yet was downloads hundreds of thousands of times by the exact market they were trying to reach with that product. Unlike the previous strategy they did use high end professionalism and created top quality video.

The benefits of The Banned Ad strategy is how provocative the title is. The Banned Ad is the corporation's version of the movie industries "Director's cut." It has a pull to it that people are curious what was banned? The push back on censorship has driven Sirius satellite radio to the forefront with the Howard Stern effect and the internet has freedom of communication in video form. Why not take advantage of it?

Walking the fine line between edgy and over the line is the delicate balance with huge payoffs offered through this type of brand strategy if successfully navigated.

Viral Video Strategy #321: Find It and Then Own It

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Effective Professional Branding – The Transition From What You Know to Who You Are
"Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E ,F , G is boring and won’t bring you career and business success".Building professional branding is essential for one’s career and business success. Tom Peters talked about professional branding almost ten years ago. However, economic changes, globalization, new technologies, job market trends, and outsourcing have changed the meaning of the concept and it’s implementation. How can you brand yourself to be successful in the current markets? What changes do you have to make in order to establish effective professional branding which will demonstrate your career and business success?The evolution of the professional branding concept. Tom Peters wrote “ Big companies understand the importance of brands. Today in the age of the individual you have to be your own brand. You are the CEO of Me

until they realized the power of viral video and that instead of people changing the channel, muting the audio track or skipping the ad all together, people are actually making the effort to "discover" it.

The new branding strategies

Viral Video Strategy #72: The Contest

Let the creativity of your consumers become your marketers and use such outlets as your website, YouTube, and MySpace to let the viral videos spread.

Viral Video Strategy # 189: The Banned Ad

Walking the fine line between edgy and over the line is the delicate balance with huge payoffs offered through this type of brand strategy if successfully navigated.

Viral Video Strategy #321: Find It and Then Own It

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Why Follow the Accounting Rules
Most people find financial statements identical to a foreign language. To ensure that financial statements are easier to understand, there is a set of rules and practices known as the generally accepted accounting principles (GAAP). Development of these rules provides a basic guideline accounting because I think it’s fair to say that it can get obtuse at times. There are a lot of variations to the meaning so here is the best answer. It’s the generally accepted accounting rules and procedures that are necessary to define accounting practice. Basically it’s a set of theories that accountants come to accept, and controversies are lively with some methods between accountants.Accounting is a discipline that is always growing and changing so that better measures of performance can be reported. As always, it’s a good idea to keep up to date with all of the trends that are going on. A company’s management prepares the financial statements of a company. They create a financial statement designed to present their resu

ted if it is good (or egregiously bad) because the avenue of distribution doesn't rely on time slots, channels and packaging for national consumption, rather it spreads virally -- passed along from one viewer to another through emails, blogs, website links and copy cats (viral video of viral video!)

Viral Video Strategy #72: The Contest

Let the creativity of your consumers become your marketers and use such outlets as your website, YouTube, and MySpace to let the viral videos spread.

Viral Video Strategy # 189: The Banned Ad

Walking the fine line between edgy and over the line is the delicate balance with huge payoffs offered through this type of brand strategy if successfully navigated.

Viral Video Strategy #321: Find It and Then Own It

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Rethinking Learning Retention - Organizational Learning on Steroids
Do you believe that employees drive company performance?Overall globally business faces at least 3 major internal challenges: attract and keep talent; actively engage existing employees;convert productivity lost due to internal infighting, silo turf wars, and destructive conflict to productive gain;close the performance gap left by poor performers; increase organizational effectiveness as demographic shifts take place.HR managers are under fire from CEO's who cite poor performance in critical functions as a result of ineffective training. The learning does not appear to stick’ yet what really impacts performance is not visible.To understand the situation it helps to see what habits and forces keep things in place. The temptation and habit of blaming the people, particularly with respect to performance, is signaled by phrases like: they should have; she/he should have and other phrases that indi

Let the creativity of your consumers become your marketers and use such outlets as your website, YouTube, and MySpace to let the viral videos spread.

Viral Video Strategy # 189: The Banned Ad

Walking the fine line between edgy and over the line is the delicate balance with huge payoffs offered through this type of brand strategy if successfully navigated.

Viral Video Strategy #321: Find It and Then Own It

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Making Money Is A Process
Who hasn't dreamed of winning the lottery or receiving some random windfall of money, which will solve all of their financial problems? Probably not a single person on this planet. We all dream of something like this happening, but the problem is that it's simply doesn't. Who, among the people reading this article, knows someone who received a million dollars in the lottery or some other windfall? And if by chance you do know someone who did, what are the chances of the same thing happening to you? Slim to none.Making money is a process, ask anyone who's got a lot of it. They will tell you that they started with something that worked, added a little more, and repeated. That's it. Making money is a process, not something that happens overnight. It's as simple as that.Now this article flies directly in the face of many of the "opportunities" that are seen on the internet and television today. There are people and companies out there making claims that would make winning the lottery seem like hard

Walking the fine line between edgy and over the line is the delicate balance with huge payoffs offered through this type of brand strategy if successfully navigated.

Viral Video Strategy #321: Find It and Then Own It

Last year Miller Beer grabbed the Christmas Tree Light house, and ran the best 30 seconds of the longer video in a television ad. The viral video has a 10,000 light display created by Carson Williams of Mason, Ohio using his own home and technology to treat neighbors and drive bys. The light show was set to the song Wizards in Winter by Trans Siberian Orchestra which was broadcast over a radio frequency so people could hear it I the car while watching without disrupting neighbors with blaring music all night long.

It was the sensation of the 2005 holiday season and Miller Beer tried to capitalize on it mainly for the holiday season ads on sports programming they were placing. Good idea?

Once again, a large corporation is afraid to step to the edge by using new ideas and instead crammed the fresh into stale conventional boxes such as the 30 second time slot and network television.

A company needs to recognize the talent of Mr. Williams. Have him create a light show on a house with embedded logo in lights set to a catchy, hooky tune and make it unique enough to create the viral phenomenon.

Viral Video Strategy #499: The Rest of the Story

Honda, in promoting the Civic created an ad where a choir made the "sound track" for the commercial, but not by singing. The choir made all of the noises and sounds such as wipers on a wet windshield, tires going over rough road services, engines shifting noises and on and on.

The actually commercial was over 2 minutes in length and was available in it's entirely on their website. In addition to that they offered a roughly 10 minute long documentary video on the make of the commercial. Because of its length and customer interest they have also made it available for podcasting so enthusiasts can take it with them, and do what with it? Share it with their fellow enthusiasts! How many ads are you making that are so unique and remarkable that you have demand for a Making of… documentary telling the rest of the story?

This is the age of market segmentation, one to one brand placement and the need for creativity like never before. Millions are riding on it. You can't force the viral effect anymore than you can force people to watch your commercials. They have to be compelling, unique and created with them taking on a life of their own in mind. Is your brand viral? Do you have viral video strategies in your branding strategies mix? Your answer is an indicator to get with the new marketplace that requires new branding approaches. Now.

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Once a company has come out of the ‘intensive care’ stage, it is of paramount importance that it can continue to nurse itself to health through long-term programs in recovery and strengthening.

Everyone experiences bad customer service once in awhile. It's a shame when it happens for over a long period of time... so why don't companies alert their customers if they are in transition? This manager did just that... and saved a customer!

Some people are just so afraid to deal with wholesale consumer electronics supplier from China online. I have to admit that I was doubtful as well the first time I came across my supplier. Issues like product reliability, quality, customer service, the credibility of the supplier and the overall value that one would get for his money have to be considered and looked at carefully.

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