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Add You - Bright Future For Indian Textile Industry
It's About Experiences, Not Logos
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.Marketing folk often are guilty of trying to make branding look more complex than it is. We come up with all
dia is subsA lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.Marketing folk often are guilty of trying to make branding look more complex than it is. We come up with all
Indian Textiles
Indian textile tradition is the world's oldest textile tradition. The origin of indian textile can be traced back to the days of indus valley civilisation. Rigveda, the earliest of the Veda contains the literary information about textiles and it refers to weaving. Ramayana and Mahabharata, the eminent Indian epics depict the existence of wide variety of fabrics in ancient India. These epics refer both to rich and stylized garment worn by the aristocrats and ordinary simple clothes worn by the common people. The fragments of cotton material originating from gujarat found in the egyptian to
IntroductionIndian textile tradition is the world's oldest textile tradition. The origin of indian textile can be traced back to the days of indus valley civilisation. Rigveda, the earliest of the Veda contains the literary information about textiles and it refers to weaving. Ramayana and Mahabharata, the eminent Indian epics depict the existence of wide variety of fabrics in ancient India. These epics refer both to rich and stylized garment worn by the aristocrats and ordinary simple clothes worn by the common people. The fragments of cotton material originating from gujarat found in the egyptian to
The textile industry in India is subst
Types of Dies
What does it mean when printing companies say they need to get a die made? There are multiple types of dies used for different processes.There are engraving dies. These are made of steel and copper. The process wipes ink across the die and then the paper is hit with that die injecting the ink into the paper. These dies last a long time and can be used multiple times. This is usually for fine type with serifs.There are embossing dies. These are usually made of brass or copper but sometimes magnesium on the low end. The brass or copper are good for multiple uses and can have m
nWhat does it mean when printing companies say they need to get a die made? There are multiple types of dies used for different processes.There are engraving dies. These are made of steel and copper. The process wipes ink across the die and then the paper is hit with that die injecting the ink into the paper. These dies last a long time and can be used multiple times. This is usually for fine type with serifs.There are embossing dies. These are usually made of brass or copper but sometimes magnesium on the low end. The brass or copper are good for multiple uses and can have m
The textile industry in India is subs
Where Do You Begin? Begin With the End in Mind!
I know that many of you want to make things better at your site—make things safer, have your chronically ill patients become much healthier, get home on time from the office consistently, and much more. So, where do you begin?!! I like the answer given by Stephen Covey in “The 7 Habits of Highly Effective People (if you haven’t read it yet, I highly recommend it). He says to Begin with the End in Mind. What can this mean? He states that all things are created twice—first mentally and then physically. So, the first step is to have a vision of what you want at your healthc
textile industry in India is subsI know that many of you want to make things better at your site—make things safer, have your chronically ill patients become much healthier, get home on time from the office consistently, and much more. So, where do you begin?!! I like the answer given by Stephen Covey in “The 7 Habits of Highly Effective People (if you haven’t read it yet, I highly recommend it). He says to Begin with the End in Mind. What can this mean? He states that all things are created twice—first mentally and then physically. So, the first step is to have a vision of what you want at your healthc
Lack of Discipline with Executive Management
We sure seem to see a sense of entitlement of the graduating classes of MBA Students. You know they just think they know everything. Having done much public speaking on the subject of business, management and marketing I was always completely under whelmed at the questions that these business students would ask me.I use to think to myself what an idiot under my breath, but of course I was cordial. Much in the same way that many executive managers are condescending to their middle managers. And much in the same way as the President of the Company or even the Board of Directors are t
ustry in India is subsWe sure seem to see a sense of entitlement of the graduating classes of MBA Students. You know they just think they know everything. Having done much public speaking on the subject of business, management and marketing I was always completely under whelmed at the questions that these business students would ask me.I use to think to myself what an idiot under my breath, but of course I was cordial. Much in the same way that many executive managers are condescending to their middle managers. And much in the same way as the President of the Company or even the Board of Directors are t
How Much Drama Do You Need In Your Job?
I know a lot of people who simply can’t hold down conventional jobs.Ok, many are artists of one sort or another; painters, actors, designers, writers, and speakers.To them, a typical nine-to-five gig looks like a set from “Dawn of The Dead.” Actually, it’s worse, because there’s at least some excitement, some mystery, some juiciness in a setting where the undead feed on the living.In a typical office, there are no “living,” according to my friends.They need more from what they do. They need drama, for lack of a better word.Drama can come in many forms.<
dia is substantial, and largely diversified. It is hard t
I know a lot of people who simply can’t hold down conventional jobs.Ok, many are artists of one sort or another; painters, actors, designers, writers, and speakers.To them, a typical nine-to-five gig looks like a set from “Dawn of The Dead.” Actually, it’s worse, because there’s at least some excitement, some mystery, some juiciness in a setting where the undead feed on the living.In a typical office, there are no “living,” according to my friends.They need more from what they do. They need drama, for lack of a better word.Drama can come in many forms.<
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