The Revival of the Audio Book
After 70 years audio books are still going strong. Nowadays it is very easy to download audio books from the Internet, which makes them more popular then ever before. A short history of the audio book In 1920 the Royal National Institute for the Blind in England was already doing research on how to create audio books for the blind.At that time there were a lot of ex World War 1 soldiers who had gone blind as a result of the fighting. In 1926 the RNIB started to use LP’s to record audio books which could be played

Interactive Marketing, Revisited
Like their audiences, marketers themselves are fans of the new and improved. In recent years, cross-channel pragmatism has often given way to online mania as advertisers pour money into search, e-mail and video marketing campaigns.Any marketing professional who prowls the Net for information has seen this pattern – an indictment of traditional marketing followed by a plea to embrace interactive channels and practices. In smug articles, print ads give way to podcasts, and hoary 30-second television spots succumb to splashy Interne

Are You Cut Out To Be Your Own Boss?
I had an interesting discussion this week with one of my clients. She's been in business for six months and is ready to quit. (I have permission to share her story.)She writes,"I give up. Starting a business is so much harder than I thought it would be, so much more time-consuming. I was hoping to be making a profit by now! There are so many things to do and I'm totally overwhelmed. People don't seem to want to buy my products and I feel totally rejected. I don't think I have the personality to be self-employed." (your partner) changed from good to bad. This may have been for valid reasons, or not. Now the question you have to ask is, has your partner really proven by actions that he or she doesn't love you? If he or she has been good but you are feeling resentment, then who is hanging the albatross around your neck? You are proving your negative point by making your beliefs real. You can do this by setting someone up for failure. If you expect someone to do something out of the ordinary or within a certain amount of time (only they don't know there is a time factor involved), or expect them to change a behavior that annoys you yet they don't know that it does, you are killing the albatross. And it will lay around your neck.

A very important part of relationships is realistic expectations of your partner. I know myself, I sometimes expect too much from my wife. The problem is not one in which one partner or the other isn't doing enough. It is one where both partners aren't doing enough of the right things as perceived by the other partner. The problem here is all about positive communication and teamwork.

And the albatross got its revenge. When I refer to an albatross in relationships, it is when one person hangs penance on another. This usually stems from unspoken resentment. The ideal of a relationship is to have an interaction that is mutually beneficial. You have an albatross when there is a dragging weight on one or both partners. Either one or both of you aren't being team players. We can often accuse the other partner of being the albatross, but sometimes that just isn't the case. We are creating the perception in ourselves that what we accuse our partner of doing is real by perceiving with a negative filter.

The way to remedy the situation is by having goal setting sessions and reaffirming a positive perception of your partner. It is amazing how if you think about h

inary or within a certain amount of time (only they don't know there is a time factor involved), or expect them to change a behavior that annoys you yet they don't know that it does, you are killing the albatross. And it will lay around your neck.

A very important part of relationships is realistic expectations of your partner. I know myself, I sometimes expect too much from my wife. The problem is not one in which one partner or the other isn't doing enough. It is one where both partners aren't doing enough of the right things as perceived by the other partner. The problem here is all about positive communication and teamwork.

And the albatross got its revenge. When I refer to an albatross in relationships, it is when one person hangs penance on another. This usually stems from unspoken resentment. The ideal of a relationship is to have an interaction that is mutually beneficial. You have an albatross when there is a dragging weight on one or both partners. Either one or both of you aren't being team players. We can often accuse the other partner of being the albatross, but sometimes that just isn't the case. We are creating the perception in ourselves that what we accuse our partner of doing is real by perceiving with a negative filter.

The way to remedy the situation is by having goal setting sessions and reaffirming a positive perception of your partner. It is amazing how if you think about h

where both partners aren't doing enough of the right things as perceived by the other partner. The problem here is all about positive communication and teamwork.

And the albatross got its revenge. When I refer to an albatross in relationships, it is when one person hangs penance on another. This usually stems from unspoken resentment. The ideal of a relationship is to have an interaction that is mutually beneficial. You have an albatross when there is a dragging weight on one or both partners. Either one or both of you aren't being team players. We can often accuse the other partner of being the albatross, but sometimes that just isn't the case. We are creating the perception in ourselves that what we accuse our partner of doing is real by perceiving with a negative filter.

The way to remedy the situation is by having goal setting sessions and reaffirming a positive perception of your partner. It is amazing how if you think about h

on one or both partners. Either one or both of you aren't being team players. We can often accuse the other partner of being the albatross, but sometimes that just isn't the case. We are creating the perception in ourselves that what we accuse our partner of doing is real by perceiving with a negative filter.

The way to remedy the situation is by having goal setting sessions and reaffirming a positive perception of your partner. It is amazing how if you think about how businesses are successful, you know they followed a well-defined plan. How often do we not have the same sort of plan in a marriage? What do you want out of life? What does your partner want? What are your expectations of your 40-s,50-s, 60-s? What are your partners? These are things that should be discussed and written down. If you know where you both want to go, you can make a plan to work together to get there. Know what each partner expects and include it in the plan. By following the plan, you know what is expected. It is measurable. Things that are measurable can be reached. Detail this plan. Tell each other what you need and how it can best be given to you.

The albatross manifests itself when a person expects without asking. When desire is unclear. The albatross makes you see your partner as the enemy. If you change your thinking back to perceiving your partner as your friend, amazingly it will become so. It is easy to misconstrue the intentions of your partner if you have embraced the reality that your partner is the albatross around your neck. We tend to prove to ourselves that which we believe. If you believe and affirm that your partner is a beneficial, loving partner in time that is exactly what they will be. We are not changing our partner, but our perception of our partner. So often we get in a rut of thinking that our partner is ill matched, or that they don't love us, or that they are wishing bad things on us. Sometimes these perceptions are brought on by things that were said in anger; other times they are lines we have drawn ourselves. If the ancient mariner could have just resurrected the albatross he would have been free from his penance. Resurrect your albatross and the living beacon of clear skies and your voyage to a happier relationship will be underway!

Until Next Week! Have a Happy Life!