Add You - Business

Adding To The Mix- A Brand Story
The Key IngredientYou've heard it yourself. He's the life and soul of the place, a grand man altogether. She's the heart of the business, a formidable woman. Sometimes, it seems to me that the more successful hotels or restaurants are those that are closely identified with their larger-than-life owner or founder. In Ireland, the personalities of P.V. Doyle, Myrtle Allen and Paddy Fitzpatrick stand squarely out in front of the places they created. Elsewhere, Conrad Hilton and Heston Blumenthal do the same. Did I say 'closely identified'? Sometimes, in our minds, they are the business. We find it impossible to imagine these establishments without them.In many ways, these characters make the business of branding the hotel or restaurant a simple matter. No need to worry about the tricky question of differentiation for they are one of a kind, outstanding in a field that they've paced out, planted and grown. If you need to know how the brand should

r, again repeating the gesture whenever the feeling of sympathy is demonstrated.

Test the anchors by repeating the gesture you made at the time the person was experiencing the emotion and watch for the same external behaviours associated with the desired state. Repeat the anchor gesture when appropriate in the meeting. When I am giving details of the cause my agency is seeking funds for, I run my finger down the length of my nose to elicit the potential benefactor’s feelings of enthusiasm. When I give details of how many children or animals will benefit from the programme I clasp my hands together to evoke the feelings of sympathy.

Another way that anchors can be used was described by one of the world’s top success coaches, Anthony Robbins, during one of his truly amazing courses, which I attended 10 years ago. Robbins had been trying to persuade the US Army to use his services as a co

Having Your Own Business
Many people say they want their own business, but have no idea what's involved in such an endeavor. Having your own business is nothing like having a job, and most peoples experience is with having a job and working for someone else. You see, when you have a job, you get a paycheck for the time you spend working. When you have your own business, the process is just the opposite. You put in the work and then get paid at some point in the future. There is no receiving a paycheck every two weeks, as there is with a job.This simple point is more than most people can overcome, especially in the beginning. In the beginning, having your own business is a challenge, to say the least. As a person who has had his own business for more than 10 years, I know all about it. Not only that, but I've started new businesses since the first one and go through the same challenges every time. I've already mentioned the first challenge…….getting paid. Another big challenge in having yo

Can you remember turning on your radio, hearing a song that reminded you of a past event and suddenly all the emotions that were associated with that event came flooding back? Does the smell of certain foods evoke memories of your childhood? Do you feel sad when you see a funeral procession? Or happy when you see a balloon flying in the sky? These responses are called ‘anchors’.

An anchor is a stimulus that changes your state of mind either positively or negatively. It triggers an automatic response in you or in others that involves one or more of the five senses - smell, taste, sight, sound and touch. For example, if I ask you to imagine someone scraping their fingernails down a chalkboard, I can almost guarantee that you flinch as you recall the horrible sound those fingernails make as they scrape across a blackboard. You don’t even have to hear the real sound to react - you are anchored into a negative physical reaction when you are even reminded of the sound.

Anchors surround us on a daily basis. Whenever we respond without thinking, an anchor is influencing us. They can include the national flag (visual), a favourite piece of music (auditory), a comfortable armchair (kinesthetic), a mouthful of chocolate (taste), or the smell of new baked bread (smell). Anchors are widely used by advertising agencies to link a good feeling to the product they are trying to sell. Think of the number of car adverts that have a beautiful glamorous woman draped over the engine. Consider the adverts that sell toilet rolls by featuring an adorable Labrador puppy romping with the product.

In his book, ‘Managing With The Power Of NLP’ , top business coach David Molden describes anchoring as “a natural phenomenon of communication that we can use with intention in many contexts, as a way of creating more positive feelings for yourself and others”. Anchoring offers the fundraiser another immensely powerful tool in the solicitation process. Just imagine going into a solicitation process having created a feeling of supreme confidence and calmness and being able to anchor a ‘feel good’ feeling in the potential benefactor.

However, this technique cannot be used to influence a person to do something that they are reluctant to do, as they are likely to sense this and resist. Instead it can be used to create a resourceful state of relaxation, interest and enthusiasm in the potential benefactor, which will positively influence their responses so that they become more receptive to you and your proposals. To achieve this you need to build rapport with the potential benefactor and decide what resourceful state you want to anchor. This could be as a feeling of enthusiasm for a particular project your organisation is involved in, or interest and sympathy for your agency’s work in general, or decisiveness about giving a benefaction.

To encourage the potential benefactor to access the desired state you begin by asking a number of questions. If you are seeking to anchor the feelings of enthusiasm in the potential benefactor, ask him to tell you about something you know s/he is really interested and enthusiastic about. Watch to see when that feeling begins to intensify, and then anchor the desired state with a word, a smile or gesture. When I want to anchor enthusiasm I have found the most powerful method is to simply run my finger down the length of my nose. Every time the potential benefactor demonstrates strong enthusiasm, I repeat the gesture. If I also want to anchor the feelings of sympathy as soon as it is demonstrated, I clasp my hands together, again repeating the gesture whenever the feeling of sympathy is demonstrated.

5 Surefire Ways to Get Your Brochure Thrown in the Trash
Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.Remember that even if you have the most gripping content out there, if you brochure's layout isn't inviting, interesting and non threatening, no one will read what you have to say. Business owners are most likely to fall into this trap when developing ads or marketing collateral it's this one. Your parents and your grade school teachers were right - sometimes less is more.Write what you think the important features about your products and services are.Oh no, please avoid this like the plague! What you want to focus on is the value as it relates to your clients and customers. Keep in mind who is buying from you; your client are, you're not buying from yourself. If you want to know what your clients think, feel and want - ask them! If you'd like some guidance on how to ask you clients, call me

nto a negative physical reaction when you are even reminded of the sound.

Responding With Why Is A Sure Bet That You Won't Get To What, Where, When And How
Ok. You need service. You find the number on the company’s website, or maybe you have some literature from a recent purchase. Or, you have ordered something and are calling in to find a status or ship date. Maybe, you had a request, and were just checking to see if that request had been processed.Do you need to know WHY it did not get done? Or WHY the request had not been processed? Or WHY it did not ship yet? Or WHY the company had not fulfilled its promise?The answer is NO!When personnel start to offer an explanation or a reason as to Why something did not get done, they are beginning to break down the process of actually helping the person on the other end of the call.Let me explain.When we are requesting service or help, most times (if not all), we are not going to be repairing the problem.Whether it is a part that malfunctioned or a widget that stopped working or maybe, you had ordered something and it had not arrived, chances are the Cu

of creating more positive feelings for yourself and others”. Anchoring offers the fundraiser another immensely powerful tool in the solicitation process. Just imagine going into a solicitation process having created a feeling of supreme confidence and calmness and being able to anchor a ‘feel good’ feeling in the potential benefactor.

Career Mentorship
This section talks about the importance of having a mentor in your life. Mentors are individuals who you look up. You may or may not know them personally, but they inspire you to move towards a certain direction.Key To your SuccessHaving a mentor is a crucial key to success—one that many women in today’s workforce simply do not have. And it’s no surprise. With only six women at the helm of Fortune 500 companies, less than 13 percent of the corporate officer ranks made up of women, and the time pressures all working women confront, finding a mentor may seem next to impossible. But be open-minded about potential mentors. A good mentor can be a man, a woman, a person of a color different from yours, or even your boss. The most important factor is that you and your mentor can comfortably exchange feedback and ideas .Mentorship may be the single most important reason why—among the equally talented—men tend to rise higher than women. And Catalyst should know, having re

rticular project your organisation is involved in, or interest and sympathy for your agency’s work in general, or decisiveness about giving a benefaction.

Do This and You Will Succeed
DO THIS AND YOU *WILL* SUCCEED Dr Kem ThompsonNow that you've laid the right foundation for your life (business included), you need to build on it.The quality of materials you build with, however, will determine the outcomes you get this year and in the future.One thing you must do in order to succeed is to purpose in your heart that you will be proactive in every area of your life, rather than being reactive.Be proactive. Don't just let things happen to you. Dictate the things that you experience in your life, as much as you can.In business, this means that you ensure that all your activities bring you closer to your goals and targets rather than moving you away from them.It means that you are decisive, and you *act* on decisions the moment you make them. It means you do not procrastinate just because you don't enjoy a particular marketing (or other) activity.It means you do the things you must do in order to succeed, w

r, again repeating the gesture whenever the feeling of sympathy is demonstrated.

During a meeting with the decision makers, he got up from his seat at the boardroom table and walked over to the unoccupied seat at the head of the table. Normally, a General would sit there to chair a meeting. As Robbins invited the people round the table to take up his coaching offer, he placed both hands on the General’s chair. His offer was accepted because the men around the table were anchored into accepting the authority of a General. Robbins had realised that even though the General was not present, his authority was anchored to the chair.

Two weeks after I finished Robbins’ course, I met with the Chairman and management team of a not-for-profit agency to persuade them that they would benefit from employing me as a fundraising consultant. The Chairman, one of the most powerful and successful businessmen in the city, was present for the first half of the meeting, but had to leave to catch a plane.

I finished my presentation and sat down. At first I felt that I had persuaded them that spending money on a fundraising consultancy would be beneficial. Then the social work manager began to point out how spending the equivalent amount of money on her area would be far more beneficial to the agency and that they should continue to try raising money by themselves.

From experience, I knew that once a negative opinion is voiced about development, a decision to employ a consultant would be delayed indefinitely. With Anthony Robbins’ example in my mind, I got up from my seat and faced the managers as I outlined again how I could raise money for them. The social work manager slowly shook her head and scowled.

I went over to the chair where the Chairman had been sitting and placed my hand firmly on the back of the seat and repeated my fundraising offer and sat down in his chair. The atmosphere of uncertainty changed and the group became animated and positive. Each time the social work manager made a negative comment, one of the other managers reminded her that her resources had far more chance of being upgraded as a result of professional fundraising than struggling on with the present ‘cake stall’ fundraising mentality. That afternoon I got the contract and spent three happy years assisting them to establish and run a total development programme.

Another effective way of creating anchors is with the use of touch. However, it is really important to remember that there are strong cultural values involved in touching another human being. In the West there are clearly defined areas of touch. These fall into three categories: the Public Zone, the Social Zone and the Intimate Zone.

ZONE: AREA OF TOUCH: ALLOWS

Public Zone: Elbows to fingertips: Strangers

Social Zone: Arms, shoulders, and back: Friends

Intimate Zone: Neck and face: Family / Partners / Children

Research indicates that sales personnel who lightly touch the back of the potential buyers hand or forearm during a sales pitch, dramatically increased their sales. About 95% of people tested had no recall of their hand being touched but commented on the comfortable feeling engendered by the sales person. I have used this time and time again and can verify that it is an invaluable tool for use in the solicitation process.

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If you're anything like me, you do stupid things every day when, mercifully, there's no one to see:

Have you been a victim of thought thievery in the workplace? You're sitting in a meeting and the next thing you know someone is taking the credit for your idea! Discover a mind, body and spirit solution to managing this situation.

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