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Add You - Donation Request Letters Must Give Donors a Reason to Give Again and Renew their Annual Support
The battle for the future of business is over and most people don’t know who won. Here’s a hint, if you’re linear, logical and rational, I’d like to be the first to offer my condolences.Linear thinking has fallen victim to three distinct and sobering factors. Daniel H. Pin
Which is why the headline on th
Any multi-department organization such as companies find it hard to adjust to any organizational change or any program that involves any form of behavioral intervention. This behavior of skepticism, distrust and resistance to adapt to new methods is collective and finds its root
Across the front of this envelope are these words: “Your 2007 Annual Renewal.”
A phrase like that wouldn’t normally surprise me, or disappoint me, but it did when this package dropped through my mailbox back in February because that was the first time I’d heard from this hospital since I made my donation. And I made my donation last year. In 2006. June 12th, to be exact.
So do the math. I did.
I made my donation on June 12, 2006. I didn’t hear from the hospital again until February 20, 2007. Which means I was obviously off their radar screen for seven and a half months. Although they were not off mine. I was watching for the mailman every day to see how they would respond to my gift.
I can’t say I was disappointed with their response to my gift because they didn’t respond to my gift. They ignored me. For seven and a half months. No letters. No newsletters. No phone calls. No emails.
Which is why the headline on the
It could be argued that the history of business began with the introduction of the legally enforceable contract. Prior to then, commerce had been a free for all, and the side with the biggest army usually won. After contracts were introduced, some 4,000 years ago, business began
A phrase like that wouldn’t normally surprise me, or disappoint me, but it did when this package dropped through my mailbox back in February because that was the first time I’d heard from this hospital since I made my donation. And I made my donation last year. In 2006. June 12th, to be exact.
So do the math. I did.
I made my donation on June 12, 2006. I didn’t hear from the hospital again until February 20, 2007. Which means I was obviously off their radar screen for seven and a half months. Although they were not off mine. I was watching for the mailman every day to see how they would respond to my gift.
I can’t say I was disappointed with their response to my gift because they didn’t respond to my gift. They ignored me. For seven and a half months. No letters. No newsletters. No phone calls. No emails.
Which is why the headline on th
Affixing the time and date on products and documents is an important procedure in factories and offices as consistent time and date marking facilitates traceability. Writing dates manually on a large bunch of documents is labor intensive. Such a task is also monotonous, and there
So do the math. I did.
I made my donation on June 12, 2006. I didn’t hear from the hospital again until February 20, 2007. Which means I was obviously off their radar screen for seven and a half months. Although they were not off mine. I was watching for the mailman every day to see how they would respond to my gift.
I can’t say I was disappointed with their response to my gift because they didn’t respond to my gift. They ignored me. For seven and a half months. No letters. No newsletters. No phone calls. No emails.
Which is why the headline on th
Are you competing with a company that has much bigger advertising budget then you do? Do you frequently pick up newspapers, publication or trade magazine and see their advertising staring back at you? Anyone with a big advertising budget can spend lot money to buy a lot of ink.<
I can’t say I was disappointed with their response to my gift because they didn’t respond to my gift. They ignored me. For seven and a half months. No letters. No newsletters. No phone calls. No emails.
Which is why the headline on th
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either posi
Which is why the headline on their February appeal startled me.
“Your 2007 Annual Renewal.”
That headline tells me that the hospital thinks I should renew my support, automatically. Regardless of how they treat me. But that’s where we disagree. This hospital needs to give me a reason to renew my support, and not just in their annual renewal letter.
Like most donors, I won’t support an organization for long that cares more about my money than it does about me. I won’t renew my support of a charity that expects me to be uninformed and generous at the same time. I won’t support what I don’t believe in. And I can’t believe in something that I don’t understand. And I’m not likely to understand the needs of an organization that writes to me only once every seven months.
I pay my mortgage automatically. I renew my insurance automatically. I pay my taxes automatically. I have many incentives for doing so. But I don’t renew my charita
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