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  • Add You - Business Ethics: An Oxymoron?

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    political excess of the last 10 years have taken some PR practitioners to the d
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    Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.

    The business and political excess of the last 10 years have taken some PR practitioners to the da

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    down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.

    The business and political excess of the last 10 years have taken some PR practitioners to the d

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    doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.

    The business and political excess of the last 10 years have taken some PR practitioners to the d

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    do and then helping the organization get credit for it.

    The business and political excess of the last 10 years have taken some PR practitioners to the d

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    political excess of the last 10 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe doing right for right's sake is enough, there are some who may not share this view. OK, here's a reason that any good capitalist can embrace: research now shows that socially responsible behavior is good for the b

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