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Add You - Saying No to Customers
How to Create Ideas of Products and Business Opportunities her best interests--not just to make the sale.A lot of big inventions were discovered " by chance ". Let's take the case of the penicillin. In 1928 the scholar Alexander Fleming discovers it after to hav Although I don't want to give the impression that this happens all the time, it has ha Doing All The Right Things - For All The Wrong Reasons - The Lessons To Business It happened again, just the other day. Someone called, ready to order a product from me--and I talked her out of it. Does that sound crazy to you? Maybe it is, but I think it is a good business practice, and it is the honest and ethical thing to do in some circumstances.As a former CEO of a publicly-traded company, I have watched the emerging revelations of corporate wrongdoing with more than a passing interest. While filled wit In this case, the product she called about wasn't right for her. I would rather not make that sale than have a customer who is unhappy with her choice to buy from me. Will she return and buy something else someday? Maybe. And if she does, she knows that I will be looking out for her best interests--not just to make the sale. Although I don't want to give the impression that this happens all the time, it has hap So You Want to Be a Trucker to you? Maybe it is, but I think it is a good business practice, and it is the honest and ethical thing to do in some circumstances.Unemployed? Tired of your job? Want a change of lifestyle?If so, you may have noticed the ads for truck drivers. Advertisements for truck drivers are e In this case, the product she called about wasn't right for her. I would rather not make that sale than have a customer who is unhappy with her choice to buy from me. Will she return and buy something else someday? Maybe. And if she does, she knows that I will be looking out for her best interests--not just to make the sale. Although I don't want to give the impression that this happens all the time, it has ha Professional Advertising Agencies n this case, the product she called about wasn't right for her. I would rather not make that sale than have a customer who is unhappy with her choice to buy from me. Will she return and buy something else someday? Maybe. And if she does, she knows that I will be looking out for her best interests--not just to make the sale.The success of any business depends on the way messages are communicated to existing and prospective customers, competitors, advertisers, suppliers and other peo Although I don't want to give the impression that this happens all the time, it has ha Here's The Information Your Customers Want- Which Your Competitors Forgot To Provide her choice to buy from me. Will she return and buy something else someday? Maybe. And if she does, she knows that I will be looking out for her best interests--not just to make the sale.Have you ever visited the website for a small business and become frustrated that you can’t find seemingly basic information? You are not alone. As customers w Although I don't want to give the impression that this happens all the time, it has ha Operations Strategy and Leverage: Don't Go Wrong her best interests--not just to make the sale.Operational strategy in this post is not what most businesspeople would necessarily think. So it will be important that you know what I mean by operational stra Although I don't want to give the impression that this happens all the time, it has happened before. Sometimes I recommend an alternative product or service, such as suggesting that a class might be more beneficial than a consultation. Other times, simply offering honest answers and information helps the customer decide whether or not a purchase is right for them. I won't refuse to sell to a customer, but I will always be honest with them. What reputation do you want to have--that of the person who will sell anything to anyone, or the person who will make an honest effort to best meet the needs of your customers (even if that somet
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