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Add You - Management Malpractice Is A Reality We Don't Have To Accept
How to Build Repeat Business, Testimonials and Referrals
How Do You Score with your Clients?Your clients will verbally and silently let you know how you are performing. Do they routinely give you repeat business, testimonials, and referrals to others?The only way to accomplish the above is to initially work for a win-win solution, then continually deliver on extraordinary service, follow-up promptly on promises, listen carefully and make certain everyone is satisfied. This is relationship selling at its best.The real estate agent stories below exemplify how service will work for you dependent upon how you work with your client. You will read why one agent will never be called again, the second needs to move on to another career and the third has all the business she wants.How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude an
arHow Do You Score with your Clients?Your clients will verbally and silently let you know how you are performing. Do they routinely give you repeat business, testimonials, and referrals to others?The only way to accomplish the above is to initially work for a win-win solution, then continually deliver on extraordinary service, follow-up promptly on promises, listen carefully and make certain everyone is satisfied. This is relationship selling at its best.The real estate agent stories below exemplify how service will work for you dependent upon how you work with your client. You will read why one agent will never be called again, the second needs to move on to another career and the third has all the business she wants.How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude an
When to Establish an In-House Advertising Agency
In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created a small division to handle their marketing needs.If you have a product you manufacture, you are tops on my list. It’s your product and you should be controlling every aspect of the promotions. That includes: product development, packaging, logo design, national media placement along with trade publications, public relations and press releases, trade show booths, annual report publication and any
Business ethics areIn my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created a small division to handle their marketing needs.If you have a product you manufacture, you are tops on my list. It’s your product and you should be controlling every aspect of the promotions. That includes: product development, packaging, logo design, national media placement along with trade publications, public relations and press releases, trade show booths, annual report publication and any
HRM In Airline Industry
There is a special selection of employees in the airline industry. It differs from regular range in most of other industries. There is a particular human resource strategy and I will discuss it in this article.To understand human resource strategy in the airline industry in the 21st Century one must look to the roots of commercial aviation beginning in 1944. In 1944 the International Air Transport Association (IATA) held a conference of fifty two nations known as The Chicago Convention of 1944. The Chicago Convention formed the basis of governmental accords that are used today to regulate the airline industry through complex bilateral and multilateral agreements. The agreements reached at the Chicago Convention were of great significance to the future of the airline industry for a number of reasons.Of particular importance was the establishment of the
iness ethics arThere is a special selection of employees in the airline industry. It differs from regular range in most of other industries. There is a particular human resource strategy and I will discuss it in this article.To understand human resource strategy in the airline industry in the 21st Century one must look to the roots of commercial aviation beginning in 1944. In 1944 the International Air Transport Association (IATA) held a conference of fifty two nations known as The Chicago Convention of 1944. The Chicago Convention formed the basis of governmental accords that are used today to regulate the airline industry through complex bilateral and multilateral agreements. The agreements reached at the Chicago Convention were of great significance to the future of the airline industry for a number of reasons.Of particular importance was the establishment of the
Shifting Goal Posts
If transport industry is a game of soccer, there are sure signs that the goal posts are shifting*. (Note: for better viewing experience with appropriate colour highlights, please refer to original article, url attached)Goalpost #1: Previous goal post (1996): LTA White PaperWe only started MRT operations in 1987. We cannot grow a comprehensive network over the next few years. However we will build up the network incrementally, properly sized to match our city of the future. Over a decade or two, the results will be significant and clearly visible. Our target is to have as high as percentage of trips on a quality public transport system as in Zurich, where 75% of trips into the city centre are by public transport.Current goal post (2006): Speech by Raymond Lim, 23 OctThe aim is to increase the proportion of trips taken on publi
s ethics arIf transport industry is a game of soccer, there are sure signs that the goal posts are shifting*. (Note: for better viewing experience with appropriate colour highlights, please refer to original article, url attached)Goalpost #1: Previous goal post (1996): LTA White PaperWe only started MRT operations in 1987. We cannot grow a comprehensive network over the next few years. However we will build up the network incrementally, properly sized to match our city of the future. Over a decade or two, the results will be significant and clearly visible. Our target is to have as high as percentage of trips on a quality public transport system as in Zurich, where 75% of trips into the city centre are by public transport.Current goal post (2006): Speech by Raymond Lim, 23 OctThe aim is to increase the proportion of trips taken on publi
Accounting Positions
When most people think of accounting, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to accounting than just the basics.Computers have changed the way accountants and auditors do their job. Accountants can use special software packages to do transactions in basic formats for financial records. Using software they can organize data in financial analysis. This greatly reduces the amount of tedious manual work of recordkeeping and data management. Accountants can use computers to receive their clients' information by using the internet. Because of this accountants and auditors can utilize these computer skills in correcting problems with software or in developing specific software for data management and bookkeeping. This allow accountants also to perform more technical duties such as analyzing an
hics arWhen most people think of accounting, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to accounting than just the basics.Computers have changed the way accountants and auditors do their job. Accountants can use special software packages to do transactions in basic formats for financial records. Using software they can organize data in financial analysis. This greatly reduces the amount of tedious manual work of recordkeeping and data management. Accountants can use computers to receive their clients' information by using the internet. Because of this accountants and auditors can utilize these computer skills in correcting problems with software or in developing specific software for data management and bookkeeping. This allow accountants also to perform more technical duties such as analyzing an
The Top 10 Benefits of Starting Your Own Home Based Business
There are many benefits and perks that may be derived from owning a home-based internet business. Consider the following:* Are you tired of being over-worked and underpaid, forever slaving away to increase someone else’s profit margin?* Do you have an unsympathetic, hard-nosed boss?* Are office politics driving you insane?* Does your family struggle to get by on a single paycheck?* Would you like an extra income but are wary of putting your children in daycare?* Do you simply need a little extra “fun-money” to bankroll your weekend hobbies?If you answer yes to any of the preceding questions, then starting your very own internet business may just be the solution that is right for you. The top ten benefits of a home-based internet business, in no particular order, are:1. Set Your Pace – You can create and grow your busin
are rare in today’
There are many benefits and perks that may be derived from owning a home-based internet business. Consider the following:* Are you tired of being over-worked and underpaid, forever slaving away to increase someone else’s profit margin?* Do you have an unsympathetic, hard-nosed boss?* Are office politics driving you insane?* Does your family struggle to get by on a single paycheck?* Would you like an extra income but are wary of putting your children in daycare?* Do you simply need a little extra “fun-money” to bankroll your weekend hobbies?If you answer yes to any of the preceding questions, then starting your very own internet business may just be the solution that is right for you. The top ten benefits of a home-based internet business, in no particular order, are:1. Set Your Pace – You can create and grow your busin
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