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Add You - Curb Your Enthusiasm
Where Has The Service Gone? jection, you get feedback to improve your idea, until the final version is reached. If you'd gone to market with the first, it would likely have flopped anyway. Only the final version is good enough to fly.Remember the days when the companies with whom you gave your hard earned money to appreciated your business? Today, it is rare to find companies who still get one of the basic fundamentals of successful business; take care of the customer or someone else will.With companies cutting costs and reducing internal support structure within their organization, levels of customer service have reached an all time low (my personal opinion). Going above and beyond with all customer interaction is a critical success factor for every business and can help differentiate a company from their competition. We are all consumers and all have stories of good and bad customer service. The memories of bad service seem to blend together and th So, if enthusiasm has blocked your ears, you'll miss the feedback. What you'll take to market is still Version 1.0 -- the one that wasn't good enough. Talking To The "Big D We are...but enthusiasm has a dark side too. When the word first came into the English language (from Ancient Greek, via French) it had a far more extreme meaning. It meant to be possessed or inspired by a supernatural force and was used to describe the extreme religious sects that grew up with the Reformation in Europe. Enthusiast was a term of abuse, like fanatic or extremist today. It took more than two centuries for the word to acquire the modern sense of eager or motivated. Don't Get Carried Away It's this original aspect of enthusiasm that needs watching. There's an irrational aspect to it: a sense that emotions have taken over and the mind is on hold. The dark side of enthusiasm is its ability to overwhelm caution in a flood of eagerness. When that happens, you're swept along on the current of your excitement, blind to anything that might suggest you're on the wrong track. Worst of all, enthusiasm blocks your ears. You won't hear the warning signs that your audience isn't with you. All First Attempts Are Prototypes Very, very few entrepreneurs get it right first time. The usual pattern is a long series of rejections, leading up to a breakthrough. Those rejections are necessary. Think of each one as a prototype of your final product. You put it together, show it to some important people and they tell you what they think. With each rejection, you get feedback to improve your idea, until the final version is reached. If you'd gone to market with the first, it would likely have flopped anyway. Only the final version is good enough to fly. So, if enthusiasm has blocked your ears, you'll miss the feedback. What you'll take to market is still Version 1.0 -- the one that wasn't good enough. Talking To The "Big Do Don't Get Carried Away It's this original aspect of enthusiasm that needs watching. There's an irrational aspect to it: a sense that emotions have taken over and the mind is on hold. The dark side of enthusiasm is its ability to overwhelm caution in a flood of eagerness. When that happens, you're swept along on the current of your excitement, blind to anything that might suggest you're on the wrong track. Worst of all, enthusiasm blocks your ears. You won't hear the warning signs that your audience isn't with you. All First Attempts Are Prototypes Very, very few entrepreneurs get it right first time. The usual pattern is a long series of rejections, leading up to a breakthrough. Those rejections are necessary. Think of each one as a prototype of your final product. You put it together, show it to some important people and they tell you what they think. With each rejection, you get feedback to improve your idea, until the final version is reached. If you'd gone to market with the first, it would likely have flopped anyway. Only the final version is good enough to fly. So, if enthusiasm has blocked your ears, you'll miss the feedback. What you'll take to market is still Version 1.0 -- the one that wasn't good enough. Talking To The "Big D The dark side of enthusiasm is its ability to overwhelm caution in a flood of eagerness. When that happens, you're swept along on the current of your excitement, blind to anything that might suggest you're on the wrong track. Worst of all, enthusiasm blocks your ears. You won't hear the warning signs that your audience isn't with you. All First Attempts Are Prototypes Very, very few entrepreneurs get it right first time. The usual pattern is a long series of rejections, leading up to a breakthrough. Those rejections are necessary. Think of each one as a prototype of your final product. You put it together, show it to some important people and they tell you what they think. With each rejection, you get feedback to improve your idea, until the final version is reached. If you'd gone to market with the first, it would likely have flopped anyway. Only the final version is good enough to fly. So, if enthusiasm has blocked your ears, you'll miss the feedback. What you'll take to market is still Version 1.0 -- the one that wasn't good enough. Talking To The "Big D All First Attempts Are Prototypes Very, very few entrepreneurs get it right first time. The usual pattern is a long series of rejections, leading up to a breakthrough. Those rejections are necessary. Think of each one as a prototype of your final product. You put it together, show it to some important people and they tell you what they think. With each rejection, you get feedback to improve your idea, until the final version is reached. If you'd gone to market with the first, it would likely have flopped anyway. Only the final version is good enough to fly. So, if enthusiasm has blocked your ears, you'll miss the feedback. What you'll take to market is still Version 1.0 -- the one that wasn't good enough. Talking To The "Big D So, if enthusiasm has blocked your ears, you'll miss the feedback. What you'll take to market is still Version 1.0 -- the one that wasn't good enough. Talking To The "Big Dogs" At some stage in putting your new business together, you'll have to sell the idea to some important people -- maybe investors or potential partners or others with the power to give you push forward or hold you back. How do you make sure these "Big Dogs" will support you? You don't do it by rushing in full of enthusiasm and nothing else. Pick Your Time And Place You get carried away by enthusiasm for a new idea. You tell your friends, but they don't seem enthralled. You're bursting to get the idea off the ground, so you rush around trying to win the support you need. Maybe your idea really is a good one underneath, but if you continue like this, all you'll get is rejection and frustration. Present What's In It For Them The people whose support you need are busy -- very busy. They don't have time to deal with anything they don't immediately find interesting. Certainly not with someone whose natural enthusiam has blinded them to clear defects or gaps in their proposition. Besides, like all of us, they're mainly interested in what's in it for them. Unless they see the benefits to them right away, they'll think you're wasting their time. Enthusiasm can be contagious. But it can also make you so carried away by the benefits for yourself you don't stop to think what's in it for the people you want to win over. Stay In Control and Pick Your Time Carefully Curb your enthusiasm. Don't stop it or ignore it, just get it under control. Don't allo
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