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    Push vs Pull Advertising
    Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push" advertising.Pull advertising is geared to draw visitors to your website when they are actively seeking your product or service. Prime examples of pull advertising are search engine optimization, cost per click search engines, directory listings, yellow page ads, and shopping portals such as mySimon and DealTime.Push advertising refers to all efforts to get the word out to an entire group of potential customers in order to hit the few that many be currently interested in your product or service. Most traditional offline advertising efforts (magazine, billboard, newspaper, tv, classifieds, etc) as well as online banners ads and email broadcasts are considered push marketing.Understanding which approach is best suited for your product should become the cornerstone of your advertising strategy.Take as an example the results of our wine accessories company (not wine, but accessories like corkscrews and wine glasses). E
    s says.

    Case in point: Too Many Exceptions to the Rule…”

    In one company session one of the items that came up was a vague notion:

    "Too many exceptions to the rule."

    Holmes asked people for specific instances or situations where this occurs. In an hours time he facilitated creation of a list of specific examples to document what people meant.

    The list revealed 19 different situations where this company had never bothered to create procedures, policies or standards by which people operate.

    Turned out that very few people really had any concrete idea how things were done across the company. The shock and pain was

    Boost Sales By Establishing Your Business' Corporate Identity
    The Importance Of Corporate Identity Have you ever wondered the first thing that comes to mind when a consumer thinks about your brand or company? Unless you haven’t worked on building a corporate image for your company, your company logo is the first thing that a consumer will remember.Brand awareness is crucial to creating and enhancing your company’s market presence, and to maximize brand recognition. You need to apply strategies that will define the uniqueness of your company. A strong corporate identity is key to reaching your target audience. Quite simply, if they don’t know you exist, how will they buy from you?Two of the most successful and cost effective brand awareness strategies used by businesses to give their company a distinct identity are:· Professional Logo Design· Corporate Identity PackagesHow Corporate Identity Helps Small Businesses Establish Their Brand Most small business owners mistakenly think that creating a strong corporate identity is for big businesses only. Just because you have a small business catering to a small segment of the consumer market does not mean that you should not try
    Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?

    If you haven’t maybe it’s time for a serious round of intense corporate soul searching. But do you know how?

    Business consultant Chet Holmes says that beyond pure financial performance, most companies can really benefit from finding out what it really means to be a great company.

    And the answer lies within.

    Holmes is a man who is heavily engaged in corporate introspection with Fortune 500 companies.

    He is widely credited with bringing a consultant's passion for rigorous self assessment and performance measurement with him.

    Now, however, Holmes is obsessed with more than just the numbers. He's saying that companies must examine the company's culture and inner workings to find ways to be more than just profitable.

    He’s discovered that the breakthroughs can be achieved only if you figure out how to can tap into the incredible treasure trove of knowledge, harness the energies and then channel the efforts of your employees to help you become great.

    Just think, you may have invested millions in automated systems.

    Have you any real idea how they are being used?

    Ask the employees.

    Your people may know how to make money for you, but are the procedures and processes based on intuition, personal and professional experience, and corporate memory? Can these systems be readily duplicated or transferred in the event of accidents, sickness or major changes in personnel?

    Ask the employees.

    “It’s possible to become the world's most efficient, relentless, and competitive machine,” says Holmes. “But you have to find out what your company is really doing.”

    How do you do that?

    Ask the employees.

    Holmes is regularly brought in to lead companies through a discussion to find out what this really means. He has mastered the processes needed to identify the changes needed to make a company better. His skills are in demand.

    Usually, he gets permission to hold a series of strategy sessions. He starts by asking employees to tell the boss how the company is doing.

    How are we doing?

    Is the top management strategy on track? What are we doing right? What hurts? What needs fixing?

    Holmes helps the company identify specific items that reveal the things that standing in the way of becoming a much better company.

    “Even one process improvement meeting can give you six months of things to fix in your company,” Holmes says.

    Case in point: Too Many Exceptions to the Rule…”

    In one company session one of the items that came up was a vague notion:

    "Too many exceptions to the rule."

    Holmes asked people for specific instances or situations where this occurs. In an hours time he facilitated creation of a list of specific examples to document what people meant.

    The list revealed 19 different situations where this company had never bothered to create procedures, policies or standards by which people operate.

    Turned out that very few people really had any concrete idea how things were done across the company. The shock and pain was d

    Tips For Launching Your Bricks And Mortar Business Onto The Web
    It doesn’t matter if you are a small firm offering computer parts to local businesses or sell clothes to a wide range of international consumers, launching your bricks and mortar venture across the Internet will most definitely work in your favor. Before you can increase the awareness and interest in your business, there are a few things you should consider, which will make this transition into the World Wide Web much easier. Below you will find a few tips to get you started:1) Assess Potential Start-Up CostsBefore you commit to creating an online presence, you should be aware of all start-up costs, which for some may seem quite intimidating. Website design doesn’t usually cost an arm and a leg and if you possess any creative skills, the final total will be much lower. For the average start-up site, costs are often seen between $500 and $1000. Websites also require a hosting company, which could cost about $20 to $30 per month. Those following a tight budget can find less expensive substitutes in all areas of website design, hosting, and maintenance; it just might take a little longer to locate.2) Offer Up-to-Date InformationSince customer service is h
    on for rigorous self assessment and performance measurement with him.

    Now, however, Holmes is obsessed with more than just the numbers. He's saying that companies must examine the company's culture and inner workings to find ways to be more than just profitable.

    He’s discovered that the breakthroughs can be achieved only if you figure out how to can tap into the incredible treasure trove of knowledge, harness the energies and then channel the efforts of your employees to help you become great.

    Just think, you may have invested millions in automated systems.

    Have you any real idea how they are being used?

    Ask the employees.

    Your people may know how to make money for you, but are the procedures and processes based on intuition, personal and professional experience, and corporate memory? Can these systems be readily duplicated or transferred in the event of accidents, sickness or major changes in personnel?

    Ask the employees.

    “It’s possible to become the world's most efficient, relentless, and competitive machine,” says Holmes. “But you have to find out what your company is really doing.”

    How do you do that?

    Ask the employees.

    Holmes is regularly brought in to lead companies through a discussion to find out what this really means. He has mastered the processes needed to identify the changes needed to make a company better. His skills are in demand.

    Usually, he gets permission to hold a series of strategy sessions. He starts by asking employees to tell the boss how the company is doing.

    How are we doing?

    Is the top management strategy on track? What are we doing right? What hurts? What needs fixing?

    Holmes helps the company identify specific items that reveal the things that standing in the way of becoming a much better company.

    “Even one process improvement meeting can give you six months of things to fix in your company,” Holmes says.

    Case in point: Too Many Exceptions to the Rule…”

    In one company session one of the items that came up was a vague notion:

    "Too many exceptions to the rule."

    Holmes asked people for specific instances or situations where this occurs. In an hours time he facilitated creation of a list of specific examples to document what people meant.

    The list revealed 19 different situations where this company had never bothered to create procedures, policies or standards by which people operate.

    Turned out that very few people really had any concrete idea how things were done across the company. The shock and pain was

    Productivity: So Many Small Things
    We rarely see stories or articles about productivity in the newspaper or on TV. When we do, it’s usually just another story on the economy that defies understanding.Which is too bad. Our prosperous standard of living arrived, in large part, because of the ability of companies and organizations everywhere, and for the past several hundred years, to increase productivity.Productivity simply refers to how much labor or money it takes to create a product or service. If a carpenter can build one house in one month, then the carpenter’s productivity is one house per month. If the carpenter gets new tools or new ideas and does the job more quickly, his productivity goes up.Every time productivity goes up, the carpenter’s standard of living goes up, too (generally speaking). Here’s another example of how productivity works:Suppose a British company discovers how to make steel products just a tiny, tiny bit harder. Then a company in the U.S.A. uses this process to make ball bearings that last an average of 423 days rather than 420 days, when they're used in truck axles.A trucking company that hauls washing machines from Mexico City to Montreal, Canada bu
    oyees.

    Your people may know how to make money for you, but are the procedures and processes based on intuition, personal and professional experience, and corporate memory? Can these systems be readily duplicated or transferred in the event of accidents, sickness or major changes in personnel?

    Ask the employees.

    “It’s possible to become the world's most efficient, relentless, and competitive machine,” says Holmes. “But you have to find out what your company is really doing.”

    How do you do that?

    Ask the employees.

    Holmes is regularly brought in to lead companies through a discussion to find out what this really means. He has mastered the processes needed to identify the changes needed to make a company better. His skills are in demand.

    Usually, he gets permission to hold a series of strategy sessions. He starts by asking employees to tell the boss how the company is doing.

    How are we doing?

    Is the top management strategy on track? What are we doing right? What hurts? What needs fixing?

    Holmes helps the company identify specific items that reveal the things that standing in the way of becoming a much better company.

    “Even one process improvement meeting can give you six months of things to fix in your company,” Holmes says.

    Case in point: Too Many Exceptions to the Rule…”

    In one company session one of the items that came up was a vague notion:

    "Too many exceptions to the rule."

    Holmes asked people for specific instances or situations where this occurs. In an hours time he facilitated creation of a list of specific examples to document what people meant.

    The list revealed 19 different situations where this company had never bothered to create procedures, policies or standards by which people operate.

    Turned out that very few people really had any concrete idea how things were done across the company. The shock and pain was

    The Rubik's Cube Interview
    Nearly everyone has heard of the Rubik’s Cube. For most, it’s a challenging puzzle, but for some it becomes an obsession. How can we apply the Rubik’s cube in our daily business practices? Simple, use the Rubik’s Cube as a tool to test perspective employees. By observing and analyzing their problem solving process, you the employer, can determine if the candidate is the right for the job.Step 1: During the final interview process, present the candidate with a scrambled Rubik’s Cube. Tell the prospect that their mission is to return with a completed Rubik’s Cube within 2 hours. They may use any resources necessary.Step 2: Watch and observe how the interviewee approaches the problem. For the first few minutes, most people will play around with the cube trying to logically solve the problem. Most will recognize that they will need some form of assistance to complete the puzzle. For those who do not use outside resources, this will become a highly stressful and frustrating 2 hours. The first crowd will turn to the internet, they will search for instructions and video demonstrations on how to solve the Rubik’s Cube. Perhaps they will even come across this article. Others
    means. He has mastered the processes needed to identify the changes needed to make a company better. His skills are in demand.

    Usually, he gets permission to hold a series of strategy sessions. He starts by asking employees to tell the boss how the company is doing.

    How are we doing?

    Is the top management strategy on track? What are we doing right? What hurts? What needs fixing?

    Holmes helps the company identify specific items that reveal the things that standing in the way of becoming a much better company.

    “Even one process improvement meeting can give you six months of things to fix in your company,” Holmes says.

    Case in point: Too Many Exceptions to the Rule…”

    In one company session one of the items that came up was a vague notion:

    "Too many exceptions to the rule."

    Holmes asked people for specific instances or situations where this occurs. In an hours time he facilitated creation of a list of specific examples to document what people meant.

    The list revealed 19 different situations where this company had never bothered to create procedures, policies or standards by which people operate.

    Turned out that very few people really had any concrete idea how things were done across the company. The shock and pain was

    Developing Your Own Pixel Ads Website
    Alex Tew’s Million Dollar Home Page was unique for probably a completely different reason than just making the million dollars. It has spawned an immense number of competitors and there are probably many more on the way. Googling presently returns 1.5 million search results for “pixel ads”.The problem is many of them are just clones-with nothing to distinguish them from the growing pack other than perhaps limited specialisation- e.g. pixel ads for Christians, countries, towns. Its made kind of easier as you can even download free scripts to do this- for example from http://www.tradebit.com/filedetail.php/722486So a couple of questions have to be asked. · Is this viable long term? Has the novelty worn off and will anyone really be interested in looking at pixel adverts · Are there any innovations that can make pixel ad sites stand out- ie rejuvenate the genre?My answer is yes it can be a viable business for a few well run sites but then as I’ve just developed a site, I’m probably a bit biased. Alex Tew had ‘First Mover’ advantage, made his money and ran. However there are something like 30 million websites in existence, and I'd guess a large number
    s says.

    Case in point: Too Many Exceptions to the Rule…”

    In one company session one of the items that came up was a vague notion:

    "Too many exceptions to the rule."

    Holmes asked people for specific instances or situations where this occurs. In an hours time he facilitated creation of a list of specific examples to document what people meant.

    The list revealed 19 different situations where this company had never bothered to create procedures, policies or standards by which people operate.

    Turned out that very few people really had any concrete idea how things were done across the company. The shock and pain was deep and felt company wide.

    Holmes then asked the very same people how to fix it or make it better:

    “What can we do to make the pain go away?”

    They used a whiteboard to capture all the brainstormed ideas. Then they focused on culling the list of possible actions until they came up with two viable correction strategies for each problem. Using consensus, they went for the reasonable solutions that could reduce the most pain first.

    The employees worked with management and implemented the corrective actions until all the 19 problems were fixed within two weeks.

    Some of the solutions involved simple form letters. Some involved putting up a section on their website where many of these questions were answered (the customer service people would then send an email with the link).

    Some solutions required setting boundaries by which the customer service people could operate, even creating a tiered approach to what they could do. (Meaning, try this, if that doesn't work, do this, if that doesn't work do this, etc...)

    Virtually every area where they once had to go to a supervisor was fixed, creating some standard operating procedure for people to refer to and follow that didn’t involve the supervisor to the same extent.

    The results were astonishing. The entire company runs better now. In two weeks, they solved problems the company had had for a decade.

    Many of the problems went all the way up to the president of the company. And when they solved all these problems, it lightened his load, and that of his direct reports, very significantly.

    One major benefit was that top management was free to work on more important things.

    Case In Point: Lead Generation

    Holmes guides companies through process improvement on other pressing business development needs, including lead generation.

    One initiative showed just how powerful a process improvement can be.

    The first session initiated a discussion that resulted in ideas to drive lead generation. The employees also decided it would be beneficial to tune up communication pieces.

    They decided to meet once a week for one hour to work on process improvement.

    Next meeting, they looked at how prospects and customers interact with the company.

    They identified all possible interfaces and zeroed in on the first point of contact. Whenever a prospect touches the company via the web, email, phone call, personal interaction or whatever they took each area and asked the simple question,

    “What would make this more potent?"

    The employees w

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