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Add You - Entrepreneurs Sometimes It Pays To Be Flexible – Sometimes It Does Not
One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed in the process.Doesn’t this seem
Be Logical – However Strange It May Be: Lastly always be logical in what you do so that your target customers feel comfortable buying from you. Recently a leading UK supermarket discovered that people who bought disposable nappies also bought beer! Not really logical until they worked out that harried new mothers often sen
As an international centre of business, the City of London hosts countless business events and conventions at any given time of the year. Moreover, many UK and worldwide business’ headquarters are based in London, prompting routine and special business meetings to take place in the city. Consequently, the
When it pays NOT to be flexible.
Prices: Keep your standard prices at the same levels for several months. This makes your offers much more believable.
Customer Contact: Always personalize contact with your customers. Obviously when you have many customers much of your documentation is standard. But you must always add personal items such as their name, what they last bought from you and when. This makes your customer feel wanted and individually looked after.
Marketing Material: You should ensure that your products are instantly recognizable by using the same naming convention, logos, colors, fonts etc.
Advertising: Your advertising must always be targeted to your market and potential customers. Make sure that you have a marketing plan and locate places and publications that you target audience will congregate around. Don’t waste advertising dollars with a scatter gun effect – it does not work!
When it pays to BE flexible.
Offers: Keep your offers flexible- offer several levels of service as well as several payment plans.
Product Line: If you work in several similar markets, ensure that your products and marketing is tailored to meet these differing needs.
Languages: If you sell in several different countries or in a multi cultural area then consider putting your sales material into different languages and promoting staff that speak these languages.
Being Different: Sometimes being different makes you stand out. If you sell cooking items to a target audience of working mums, then offer free toys with them. This slightly off key advertising helps you look different to your competitors.
Be Logical – However Strange It May Be: Lastly always be logical in what you do so that your target customers feel comfortable buying from you. Recently a leading UK supermarket discovered that people who bought disposable nappies also bought beer! Not really logical until they worked out that harried new mothers often sent
Points You Want To Remember When Branding Your BusinessIt’s easy to get lost in the business shuffle these days. There are hundreds of companies that produce similar products or provide parallel services, but how do you make yours distinct? There are a lot of ways and only one highl
Marketing Material: You should ensure that your products are instantly recognizable by using the same naming convention, logos, colors, fonts etc.
Advertising: Your advertising must always be targeted to your market and potential customers. Make sure that you have a marketing plan and locate places and publications that you target audience will congregate around. Don’t waste advertising dollars with a scatter gun effect – it does not work!
When it pays to BE flexible.
Offers: Keep your offers flexible- offer several levels of service as well as several payment plans.
Product Line: If you work in several similar markets, ensure that your products and marketing is tailored to meet these differing needs.
Languages: If you sell in several different countries or in a multi cultural area then consider putting your sales material into different languages and promoting staff that speak these languages.
Being Different: Sometimes being different makes you stand out. If you sell cooking items to a target audience of working mums, then offer free toys with them. This slightly off key advertising helps you look different to your competitors.
Be Logical – However Strange It May Be: Lastly always be logical in what you do so that your target customers feel comfortable buying from you. Recently a leading UK supermarket discovered that people who bought disposable nappies also bought beer! Not really logical until they worked out that harried new mothers often sen
If you’ve ever been to a professional conference, then you’ve probably received one of those lovely little goodies known as conference bags. If you’re an attendee, they seem simple enough – and are one of nice perks of attending a conference. In general, conference bags are tote bags or rucksacks printed w
When it pays to BE flexible.
Offers: Keep your offers flexible- offer several levels of service as well as several payment plans.
Product Line: If you work in several similar markets, ensure that your products and marketing is tailored to meet these differing needs.
Languages: If you sell in several different countries or in a multi cultural area then consider putting your sales material into different languages and promoting staff that speak these languages.
Being Different: Sometimes being different makes you stand out. If you sell cooking items to a target audience of working mums, then offer free toys with them. This slightly off key advertising helps you look different to your competitors.
Be Logical – However Strange It May Be: Lastly always be logical in what you do so that your target customers feel comfortable buying from you. Recently a leading UK supermarket discovered that people who bought disposable nappies also bought beer! Not really logical until they worked out that harried new mothers often sen
My favorite project management mantra is “Validate Critical Data”. I don’t remember what wise teacher I learned this from but it is one of those sayings that rings through my head when I’m jumping into a new project. After many years it continues to be an important part of my project management success (wh
Languages: If you sell in several different countries or in a multi cultural area then consider putting your sales material into different languages and promoting staff that speak these languages.
Being Different: Sometimes being different makes you stand out. If you sell cooking items to a target audience of working mums, then offer free toys with them. This slightly off key advertising helps you look different to your competitors.
Be Logical – However Strange It May Be: Lastly always be logical in what you do so that your target customers feel comfortable buying from you. Recently a leading UK supermarket discovered that people who bought disposable nappies also bought beer! Not really logical until they worked out that harried new mothers often sen
Do you sometimes wonder what's the point of setting intentions? Some solo-preneurs set goals and intentions with joy; but others sabotage their business success by subconsciously waiting for their intentions to bomb. Which is it for you?I've spent a lot of time creating vision boards, journaling, wr
Be Logical – However Strange It May Be: Lastly always be logical in what you do so that your target customers feel comfortable buying from you. Recently a leading UK supermarket discovered that people who bought disposable nappies also bought beer! Not really logical until they worked out that harried new mothers often sent their partners out to buy nappies and they used the opportunity to buy beer as well. Putting crates of beer next to the baby section vastly increased their sales rate!
Good luck with your business!
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