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Add You - The One $Million Presentation
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking “a PR” to get people interested in their products/businesses. That’s right a "PR". Contrary to what some people think, PR is NOT an acronym for “Press Release” – it stands for Public Relations. PR is much more than just a press release and that distinction is very important to understand.I often cringe when I see articles from well-intentioned “marketing” experts that say, in effect: “simply write a press releases, pitch it to the media and just sit back and reap the benefits.” Unfortunately, it is far from
Dave’s Project
Dave is an entrepreneur trying to get funding for his second venture. In his previous en
People will say that service starts with training. Actually, service starts with HIRING. HIRING the right people is the first step in spectacular service. You need to hire people who:1. Have a pleasant attitude. Attitude is key in customer care. No one can serve properly with a bad attitude.2. Have a service mindset. You need to find people who want to serve. Who have experience serving. Who needs someone who stares out the window and waits for their shift to be over? That's not making you money!3. Are willing to learn to serve. THIS is where the training comes in. And it's essential. You simply cannot drop people on the floor and expect them to know what to do. They need to know your philosophy. If you don't have a philosophy, you need to get one before you start hiring. If you don't know where you're going, how can your staff?Once you have your Spectacular workforce, you can't
“Presentation” defined: For our discussion , a presentation is the act of speaking to one or more people with the intent of informing, persuading or selling them on your point of view, your product or service or to convince them to follow you in some endeavor...or to invest their money in you.
Asking for Money
You remember the last time you had to ask someone for money. For instance, when you went to a bank for a home loan or you applied for credit. Didn’t you have to know what to say and not to say? Didn’t you have to persuade the lender to have faith in you and your personal success and ability to pay them back?
A great presentation is fundamental to a successful sale, business deal or interview. With just the merest efforts you should be able to target your presentation to the person or persons with whom you are meeting. I recently helped an entrepreneur do just that. Dave D. was invited to compete verbally for investment capital to fund his project. He would be given two minutes to convince the audience.
Dave’s Project
Dave is an entrepreneur trying to get funding for his second venture. In his previous end
After we've read all the advice, listened to the Job Fair lectures, and heard what our friends and co-workers tell us, it is still terribly difficult to go out and do things that are really uncomfortable.Mailing out resumes and submitting applications on line is so safe. We're not risking ourselves because it is impersonal and anonymous. We know, deep down, that the chance of a positive response is minimal but we tell ourselves that we're doing something positive about our situation.The real key to finding a great position is networking. We've all heard it a thousand times and we know in our hearts that it's the most fruitful route to pursue. But unless you're a super-gregarious and thick-skinned sales type, it is much harder to do than it sounds. Beyond the comfort zone of friends and family, reaching out to acquaintances and circulating at meetings and events is highly personal. We are putt
Asking for Money
You remember the last time you had to ask someone for money. For instance, when you went to a bank for a home loan or you applied for credit. Didn’t you have to know what to say and not to say? Didn’t you have to persuade the lender to have faith in you and your personal success and ability to pay them back?
A great presentation is fundamental to a successful sale, business deal or interview. With just the merest efforts you should be able to target your presentation to the person or persons with whom you are meeting. I recently helped an entrepreneur do just that. Dave D. was invited to compete verbally for investment capital to fund his project. He would be given two minutes to convince the audience.
Dave’s Project
Dave is an entrepreneur trying to get funding for his second venture. In his previous en
If you've spent any time working in retail or as a mystery shopper, you might want to take a look at retail merchandising as another interesting job opportunity, particularly if you prefer to be an independent contractor with a flexible schedule.All types of Merchandising Jobs AvailableThere's a great variety in the types of merchandising job opportunities available, but the main one is where manufacturers hire merchandising firms to make sure that their products are always well-displayed and kept current and fully stocked in retail stores. Other types of merchandising jobs involve product demos to customers (food tastings at Costco, etc) or product training and demonstrations for retail staff associates during new product launches. I worked for several months merchandising books and magazines in several big box stores every week for about 10 hours a week which involved pulling old ma
A great presentation is fundamental to a successful sale, business deal or interview. With just the merest efforts you should be able to target your presentation to the person or persons with whom you are meeting. I recently helped an entrepreneur do just that. Dave D. was invited to compete verbally for investment capital to fund his project. He would be given two minutes to convince the audience.
Dave’s Project
Dave is an entrepreneur trying to get funding for his second venture. In his previous en
Though not mandatory, yet certification is taken up by some Mystery Shoppers who have a deep interest in the profession and want to have an edge over thousands of other Mystery Shoppers. The Certification program is aimed towards improving your performance as a Mystery Shopper. You might be very good at it, but the certification makes an even better Mystery Shopper out of you!The program offers education to both, existing and newbie Mystery Shoppers, raising the level of your caliber and fine tuning you according to the needs of the industry. The program provides you with the know how of Mystery Shopping. It covers many important aspects of Mystery Shopping such as how to go about applying to companies, how to get good assignments for yourself, tips and techniques on evaluation, submitting relevant and comprehensible reports and so on.The one big advantage of being a certified Mystery Shopper
Dave’s Project
Dave is an entrepreneur trying to get funding for his second venture. In his previous en
The History Of Restaurant Employee Tip HandlingNo one knows when tipping began. But we do know that in the 1980's the IRS levied new regulations on restaurant owners to track the tips received by the employees of the restaurant.The magic number of 8% became the benchmark for servers and waiters to declare as their tipped earned. Not because it was accurate. Rather, because it was the minimum amount allowed by the IRS.The trick is this. Tipped employees in restaurants are generally not paid minimum wage. The amount varies from state to state but it runs between $2.15 to $3.15 per hour. The IRS assumes that the tips received will make up the difference between this low hourly amount and the true minimum wage that is currently $5.15 per hour. If this is not the case, then it is up to the restaurant owner to make up the difference between what the tipped employee earned +
Dave’s Project
Dave is an entrepreneur trying to get funding for his second venture. In his previous endeavor, he and his partners had raised $50M in venture capital funding. Dave D. was convinced that his “job”, as an entrepreneur, was simply to ask as many people as possible to invest in his project. He was right.
This time, Dave had to do exactly the same thing but with some additional caveats and restrictions. Firstly, he had to sell his amorphous and intangible idea. Sure he had revenue projections and a good track record, but the successful funding for his project was on the other side of a successful competitive presentation to a group of potential investors.
Not only must Dave have a good grasp of his idea, he had to present a message which would successfully target those audience members who would be most likely to be impressed…..and invest their money in his invention....and the group only allowed a total of two minutes per presenter, also known as an “Elevator Speech”. There were twenty nine other hopefuls after the same goal.
Dave already kn
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