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    Yellow Page Advertising for Smarties
    After all, you’re no dummy or idiot. You’re a talented business person that wants to make his or her Yellow Pages effective and profitable. The only problem you have is that you’re good at fixing water heaters or painting houses, not doing marketing. So you have come to rely on your YP rep when they come out each year for guidance. Is that a bad thing? It depends. Who are they working for?If you said, “the advertiser,” you’re wrong. Who pays their salary and commission? Why it’s the YP publisher, of course. So they will try to help you through the process, while keeping a careful watch on the things the publisher wants them to accomplish. Like selling you the latest product, service, or other new item that they have a quota to meet. It’s not their fault; they simply have to follow orders. Which, unfortunately for you, might mean not being 100% honest when it comes to your YP program.Well congratulations. Welcome to the first sect
    involved. While neither debt nor equity would be prohibited at any stage, the older and more established the company is, usually the less risky it is.

    Seed Stage--the idea for a product or company is in the mind of the founder, but there is still substantial research and development necessary to

    Marketing Tips - Advertising
    Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars. Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate. Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public. W
    So Debt Or Equity Capital?

    The answer is dependent on the answers to several questions: Why does the company require additional capital? What stage is the company at? What is the financial condition of the company? How much capital is required? What constraints will the financing source put on the day-to-day operations of the company? And finally, what impact will the financing source have on the ownership of the company?

    Why Does The Company Require Additional Capital?

    The reasons funds are required, or how they will be put to use, may lend themselves more to debt than to equity or vice versa. Debt is often a source of funds for the day-to-day operations of the company or to refinance a current loan. Expansion capital can be debt or equity. Start up funds most often come from equity sources. A turnaround situation, refinancing a delinquent loan, covering a deficit in revenues, could be either, but in these cases the financing will come with a high price.

    What Stage Is The Company At?

    Companies grow through several different stages: seed, start-up, first stage, and second stage. The stage of the company can be an indicator of the risk involved. While neither debt nor equity would be prohibited at any stage, the older and more established the company is, usually the less risky it is.

    Seed Stage--the idea for a product or company is in the mind of the founder, but there is still substantial research and development necessary to d

    Create A Rappin' Resume
    (Percussion sounds emanating from who knows where while you listen to the cadence of the words below.)It’s time to sell yourself.May the words light up the way.It’s now your chance to shine,And it’s soon gonna be your day.So make sure you show themAll the many things you can do.It’s now your chance to shine.With a resume just for you.No, no, no! Wait a minute! This isn’t the kind of "RAP" that you should use for your resume. Although, there would be some shock value, and the person doing the paper screening would surely get a laugh and not likely forget your name. The WRAP to which I am referring is W, written wisely and well; R, review, rewrite, re-read; A, analysis and awareness; and P, proofread and proofread again.The WRAP approach needs to envelope all that you are and all that you can be, as it specifically relates to the position which you are seeking. In other words,
    ce put on the day-to-day operations of the company? And finally, what impact will the financing source have on the ownership of the company?

    Why Does The Company Require Additional Capital?

    The reasons funds are required, or how they will be put to use, may lend themselves more to debt than to equity or vice versa. Debt is often a source of funds for the day-to-day operations of the company or to refinance a current loan. Expansion capital can be debt or equity. Start up funds most often come from equity sources. A turnaround situation, refinancing a delinquent loan, covering a deficit in revenues, could be either, but in these cases the financing will come with a high price.

    What Stage Is The Company At?

    Companies grow through several different stages: seed, start-up, first stage, and second stage. The stage of the company can be an indicator of the risk involved. While neither debt nor equity would be prohibited at any stage, the older and more established the company is, usually the less risky it is.

    Seed Stage--the idea for a product or company is in the mind of the founder, but there is still substantial research and development necessary to

    The Fallibility of Psychological Testing
    Psychological Testing has become rampant across industries, more so in the case of Information Technology, BPOs and ITES companies. These tests are used to ‘throw up’ personality profiles and competency descriptions that would help companies recruit the ‘right’ candidate. The Human Resources department in most organizations is responsible for the administering of Psychometric tests.The International body that sets guidelines for testing is the International Test Commission ( ITC ) which stipulates guidelines for adaptation and usage of tests. ITC has issued guidelines to cover the following –Professional and ethical standards in testingRights of the test candidate and other parties involved in the testing processChoice and evaluation of alternative testsTest administration, scoring and interpretationReport writing and feedback.ITC has defined competence in test usage as, “ A Competent
    t than to equity or vice versa. Debt is often a source of funds for the day-to-day operations of the company or to refinance a current loan. Expansion capital can be debt or equity. Start up funds most often come from equity sources. A turnaround situation, refinancing a delinquent loan, covering a deficit in revenues, could be either, but in these cases the financing will come with a high price.

    What Stage Is The Company At?

    Companies grow through several different stages: seed, start-up, first stage, and second stage. The stage of the company can be an indicator of the risk involved. While neither debt nor equity would be prohibited at any stage, the older and more established the company is, usually the less risky it is.

    Seed Stage--the idea for a product or company is in the mind of the founder, but there is still substantial research and development necessary to

    Sustaining a Long Interview
    With some of the interviews running over multiple hours and sessions sustenance is a major issue as well. How can you be enthusiastic, attentive and energetic after 3 hours of one-on-one interviewing and 2 hours of group interviewing and more to come? The mind and body work together in tandem, if one is overworked and exhausted it affects the other. Here are some tips to help you get through that long important day:The Mind To feed our mind for a energetic day spend a few minutes (preferably 15 minutes to half-an-hour) in the morning of the interview on meditation or simple deep breathing and focusing on positive thoughts – you are helping yourself clear your thoughts and bring oxygen to your brain. And immediate effect would be a collected thought process, stress-release and instant peace! Also give a few minutes to stretch to let go off the body tension. Stretch before the interview and stretch during breaks.<
    eficit in revenues, could be either, but in these cases the financing will come with a high price.

    What Stage Is The Company At?

    Companies grow through several different stages: seed, start-up, first stage, and second stage. The stage of the company can be an indicator of the risk involved. While neither debt nor equity would be prohibited at any stage, the older and more established the company is, usually the less risky it is.

    Seed Stage--the idea for a product or company is in the mind of the founder, but there is still substantial research and development necessary to

    Plus Size Modeling - An Introduction
    Plus size modeling is a growing industry that is gaining popularity and acceptance throughout the world. Because plus size models and modeling has gained popularity in the last ten years, the opportunities have broadened considerable, but all modeling shoots for a plus size model are not the same. Plus size models will discover major differences between shoots, whether operating as a free agent or with representation and between different markets.When you decide you want to try plus size modeling, you need to consider whether you want or can get representation right away, or if you want to act as a free agent. Finding representation can get you into many doors, but in some cases, if you are just starting out, you may want to be a free agent and market yourself to build your portfolio and get experience.Finding representation can be challenging. You'll need some photos of yourself and you may need to try several agencies before yo
    involved. While neither debt nor equity would be prohibited at any stage, the older and more established the company is, usually the less risky it is.

    Seed Stage--the idea for a product or company is in the mind of the founder, but there is still substantial research and development necessary to determine whether the idea is viable.

    Start-up--the company has a business plan, a defined product, and basic structure, but little or no revenues are being generated. The product may still be just a prototype.

    First Stage--the product is either ready for market, or is generating some revenues. The structure of the company is in place.

    Second Stage--full scale production. The company's product has been selling and accepted by the marketplace. The company is ready for a major national introduction of the product or introduction of a second product.

    Established--the company has been operating successfully for at least three years.

    Turnaround-- the company has been operating for a number of years but is underperforming. A hard turnaround refers to a company that is not only underperforming, but has been in a cash deficit position with little hope of returning to a positive position without major restructuring.

    What Is The Financial Condition Of The Company?

    In certain situations the company's financial condition will suggest one kind of capital over the other. If the company needs all its cash to fund its growth, then a loan is not feasible, because

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