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Add You - Writing The Winning Executive Summary I-What Do The Judges Want?
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there….THAT’S IT! $500 per pop!!??There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. T
ze that you have just infringed twenty patents from twenty MNCs?”If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there….THAT’S IT! $500 per pop!!??There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. T
The REAL Thing we are looking for
There are three important traits we want to see in a good executive summary. Trust me, I do google search on some good ideas to see whether it is
How To Start Your Own Residual Income Tree Starting Tonight
I'm sure by now you are aware of the effects of the residual income.It is an all-empowering concept for those who have mastered it.There are many ways to start a residual income stream:1) Dealing In Real EstateThis is out of the league for most people. You would have needed to acquire a massive income before you can deal with this. Still, I know of people who dread paying property managers or having to maintain houses.Instead of buying real estate, however, you can sell real estate. Still, this requires a lot of work, sales skills, and moving around the country. It isn't what I call real residual income.2) Becoming An Insurance SalesmanYou can be cold calling all day long and not making a
As the deadline for the 8th Start-Up@Singapore business plan competition is looming near, it will be good to offer some tips for our readers on the first round of the competition. As a former participant, organizer of the Cambridge business plan competition and also a judge/educator now, I have developed the science and art in writing business plans for aspiring entrepreneurs who want to take part in this type of competitions in my own capacity. Some of these thoughts came about by my actual engagement with the investors. By no means is my advice meant to be the be-all and end-all standard for the judges, but most people could use it as a guideline in writing their summaries for the competition.I'm sure by now you are aware of the effects of the residual income.It is an all-empowering concept for those who have mastered it.There are many ways to start a residual income stream:1) Dealing In Real EstateThis is out of the league for most people. You would have needed to acquire a massive income before you can deal with this. Still, I know of people who dread paying property managers or having to maintain houses.Instead of buying real estate, however, you can sell real estate. Still, this requires a lot of work, sales skills, and moving around the country. It isn't what I call real residual income.2) Becoming An Insurance SalesmanYou can be cold calling all day long and not making a
What kind of entries go into my rubbish bin?
It’s always intuitive to tell people what cannot work in such competitions. The same advice can be applied to the kinds of the companies which I am interested as an angel investor. I have heard pitches and will not bother to reply to pitches with “me-too” ideas. Here are the features in those entries which often end up in my trash can:
The REAL Thing we are looking for
There are three important traits we want to see in a good executive summary. Trust me, I do google search on some good ideas to see whether it is a
Making the Connection: Customer Relationships That Build Your Business
Have you ever wondered why you often find a coupon tucked inside your cereal box, or get invited to a customer preview sale at your favorite department store? Those companies know that their existing customers are the best - and most profitable - customers they'll ever have. So it's not surprising that they'll do whatever they can to keep these customers happy and coming back again and again.Believe it or not, the same concept holds true for your art career. While you don't want to ignore potential customers, you'll find that when you pay a little more attention to the customers and collectors you already have, it will really pay off - in increased sales and profits for your art business. The following 10 practical strategies wil
kind of entries go into my rubbish bin?Have you ever wondered why you often find a coupon tucked inside your cereal box, or get invited to a customer preview sale at your favorite department store? Those companies know that their existing customers are the best - and most profitable - customers they'll ever have. So it's not surprising that they'll do whatever they can to keep these customers happy and coming back again and again.Believe it or not, the same concept holds true for your art career. While you don't want to ignore potential customers, you'll find that when you pay a little more attention to the customers and collectors you already have, it will really pay off - in increased sales and profits for your art business. The following 10 practical strategies wil
It’s always intuitive to tell people what cannot work in such competitions. The same advice can be applied to the kinds of the companies which I am interested as an angel investor. I have heard pitches and will not bother to reply to pitches with “me-too” ideas. Here are the features in those entries which often end up in my trash can:
The REAL Thing we are looking for
There are three important traits we want to see in a good executive summary. Trust me, I do google search on some good ideas to see whether it is
Medical Billing - Common On The Job Problems
If you're thinking of becoming a medical biller for a medical billing company, there are some things that you might want to know about some common problems before you decide to take the job. This is a very stressful career choice and if you don't know what you're getting yourself into, you could end up regretting it for the rest of your life. What follows are just some of the common problems and there are a lot more.One of the biggest problems you're going to run into as a medical biller is patient complaints. You have to understand something. These people are usually very poor and need to have their medical bills paid by the carrier. When things don't go right and they're not reimbursed for their prescription or whatever rig
startup using existing business models, forget it too. If you feel angry and disappointed with such decisions and your philosophy is that of entrepreneurship can mean the starting of small businesses, my reason to your gripe will be, “This is not the kind of entry that the business plan competition is looking out for. Since you do not understand what the market wants, why are you taking part in this competition?” In short, these businesses can be started by yourself, and I will strongly encourage that you do it yourself. I know that my co-founder, Weichang often start such businesses without taking part in such competitions. If he can do it while he was sick (with cancer at one point of time), so can those people who are healthy and wants to start their own enterprises.If you're thinking of becoming a medical biller for a medical billing company, there are some things that you might want to know about some common problems before you decide to take the job. This is a very stressful career choice and if you don't know what you're getting yourself into, you could end up regretting it for the rest of your life. What follows are just some of the common problems and there are a lot more.One of the biggest problems you're going to run into as a medical biller is patient complaints. You have to understand something. These people are usually very poor and need to have their medical bills paid by the carrier. When things don't go right and they're not reimbursed for their prescription or whatever rig
The REAL Thing we are looking for
There are three important traits we want to see in a good executive summary. Trust me, I do google search on some good ideas to see whether it is
Interview Tactics - Stand Out From The Crowd
Going into an interview without a plan is like committing employment suicide. There are several things that you can do to prepare for an interview that will make a lasting impression in the interviewer and make your skills stand out from the crowd.Once you get a call to go in for an interview, your number one priority becomes PREPARATION. You can never be “too ready” for an interview. The more prepared you are, the harder it will be to make mistakes. Here are several things that you can do to prepare for an interview.· Know Your ContactWhen you do get a call for an interview, ask the name of the person or persons that you’ll be talking to. It’s a nice edge to be able to greet your interviewer by name at the beginning
ople who are healthy and wants to start their own enterprises.Going into an interview without a plan is like committing employment suicide. There are several things that you can do to prepare for an interview that will make a lasting impression in the interviewer and make your skills stand out from the crowd.Once you get a call to go in for an interview, your number one priority becomes PREPARATION. You can never be “too ready” for an interview. The more prepared you are, the harder it will be to make mistakes. Here are several things that you can do to prepare for an interview.· Know Your ContactWhen you do get a call for an interview, ask the name of the person or persons that you’ll be talking to. It’s a nice edge to be able to greet your interviewer by name at the beginning
The REAL Thing we are looking for
There are three important traits we want to see in a good executive summary. Trust me, I do google search on some good ideas to see whether it is
Search Engines and Open Source, Primed to Take-Over Online Recruitment Game for Employers
Not too long ago, job boards like Monster, CareerBuilder and HotJobs were primed to put newspapers out of business. Surprisingly, now it seems that search engines such as Google, MSN and Yahoo! are set to dethrone both newspapers and job sites. As revenues and readership for newspapers have been on a consistent downward spiral since the birth of the Internet, their grip on classified advertising has been a major contributor. Particularly job postings. Since 1995, job sites have done an effective job of steadily taking dollars away from a once almighty print monopoly. As a result, online job classifieds were poised to take down print listing who could never compete with bargain basement price-points.ze that you have just infringed twenty patents from twenty MNCs?”If your idea is still science fiction… If you want to build a transporter (in Star Trek) or a pair of shoes that can allow you to fly, that’s also out. We want something that is innovated concurrently as our markets are moving. The business plan competition or an investment does not fund ideas, but something concrete of a product which can become a hit. The only places where such pipe dreams get funded are in your imagination.Innovative: I have always told some students of mine to be involved in technology rather than be business people. Yes, the process is hard for a technologist but making an invention that transforms an idea to a commercializable product is something that offers a boost to anyone who takes part in this type of business plan competition. Most student competitors leverage on an inventor’s work to build their business plan. We seek innovation in the business plan competition and hence you can see that the winners are pro-technology. However, if you can innovate by changing the market landscape, you may get a chance. For example, there was an entry years back in the competition which was about selling “ba-gua” (barbequed pork) to US with an innovative marketing model. In the words of the judges, it’s only once in a blue moon that such entries get through. If you have problems in finding innovations, try the A-STAR Exploit website or INTRO website for technologies and create a value proposition. After all, entrepreneurship is also about gathering ideas and teams and creating a successful team.Sustainable: Sustainability is important for a business. How does your business make money and how do you secure your customers? A lot of technologists seem to imagine their own markets. You need to show in your summary that your product is in market demand or how you can make the customers buy your product. Imagination is power only in your own mind, but market reality is something that you have to grasp.Scalable: Can your product create more products? Can your business grow into a big chain? Can your company develop into a medium enterprise and subsequently into a region company, finally into a multi-national company? It is a criteria which the judges look. After all, some of our judges are successful investors who have taken companies to IPO. So, they have a sense in what kind of businesses are scalable and which ones are not.
So, now that you understand what the judges want. How do you write one? I will talk about that in the next article.
Not too long ago, job boards like Monster, CareerBuilder and HotJobs were primed to put newspapers out of business. Surprisingly, now it seems that search engines such as Google, MSN and Yahoo! are set to dethrone both newspapers and job sites. As revenues and readership for newspapers have been on a consistent downward spiral since the birth of the Internet, their grip on classified advertising has been a major contributor. Particularly job postings. Since 1995, job sites have done an effective job of steadily taking dollars away from a once almighty print monopoly. As a result, online job classifieds were poised to take down print listing who could never compete with bargain basement price-points.
The REAL Thing we are looking for
There are three important traits we want to see in a good executive summary. Trust me, I do google search on some good ideas to see whether it is a “me-too” type. So, if you think that the judges just read and do no due diligence, you are going to get a cultural shock. I call this three important traits: Innovative, Sustainable and Scalable:
[to be continued…..stay tuned]
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