In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

• “As you become aware of…”
• “As you recognize …”
• “I’m not sure just how excited you can get about this offer but…”

The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

PRESUPPOSITION OF TIME

This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

• “Before you order today…”
  List Building Emails - How to Write Referral Emails and Feedback Emails
  How to Write Referral EmailsWhen I say referral email, I mean just that, even when it is my own product. You see, the email is not the place to sell the product, although sometimes I do. The email is the place for rapport and communication. So I simply refer my reader to take a look at a sales page. I let the sales page do the selling – that is why it is called a sales page.For my referral page, I will often ask a question, for example, ‘have you been struggling with (your niche)?’ I have found something that might work nicely to help: (link to sales page).What I have done there is come across as helpful; even if they don’t like the sales page, they will still appreciate that I sent them to it, thinking of them. In that way, I get the click, but I also preserve the relationship with my subscriber.If you tr
  I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates nicely to writing persuasive copy is NLP or Neuro Linguistic Programming.

  NLP isn’t a replacement for good copywriting. It’s a turbo boost. Meeting a person on his or her own level by using familiar words puts YOU in control of the communication almost immediately.

  Have you ever been moved to buy a pair of sexy shoes instead of the sensible, comfy shoes you really needed? But when you got home you didn’t know how you got over the resistance of spending the money? See, people understand the RESULT of making a purchasing decision, but are often unaware of the internal recipe that gets them there. We all know we tend to buy based on emotion over logic. In fact, most buying decisions are largely emotional.

  WHO’S RIGHT ANYWAY?

  We can all agree there are two sides to the brain, correct? The left (logical) and the right (emotional). Interesting fact: information is first perceived by the emotional right brain. Then within a fraction of a second, it shoots over to the logical left. Then finally, once again, is reflected to the emotional right. In other words, every message we get is influenced by the emotional right brain. Pretty fascinating, huh?

  Here is the basic principle of NLP as I understand it. There is no mental resistance to an idea you perceive as your own. And whenever any of us engages our imagination, we think we came up with the idea ourselves. So it must be great!!! It aligns with our own beliefs so it’s unconsciously accepted as being the truth and you act as if it’s true. So NLP always prefers to presuppose that changes can be made quickly and automatically. So let’s cover some NLP principles and how to use it in the art of persuasive writing.

  PACING

  Pacing is putting yourself in the prospect’s shoes through languaging. Look at David Ogilvy (one of the greatest advertising masters who ever lived) as an example. His first headline for Rolls Royce didn’t come from HIS mind, but that of an engineer at the factory. Ogilvy was told, “You know David, the loudest noise from this Rolls Royce comes from the clock on the dashboard at 60 miles an hour.” And David thought this man, this engineer must know something because he’s constantly in the flow about changes and revisions and everything happening at the Rolls Royce factory. So David did his research and made a connection. I’m not suggesting the engineer was deliberately using NLP on David, but it’s an illustration of how we as humans connect the dots and are able to write persuasively as a result.

  Though similar to empathy, pacing is a bit more complex. In pacing, you actually encourage the prospect to use visualization or other accessing cues in a very subtle and vague way. These are the same communication skills of matching, mirroring and rapport that allow you to pace and lead someone to the sale.

  NLP Master Ross Jeffries says, “People will not accept that you are an authority on where they should go unless they accept you’re an authority on where they are at.”

  In other words, if you’re reading a letter or listening to a podcast, it makes sense for me as a writer to mirror that experience for you. Then you subtly relax:

  • “As you’re sitting there reading this letter…”
  • “As you are sitting in front of your computer…”
  • “While you are listening to this broadcast…”

  Any of those phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

  What if you knew how to get on that person’s “wave-length”? You would have a totally different outcome – the outcome you wanted! That’s the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

  PRESUPPOSITION OF AWARENESS

  This technique also ties to speaking directly to your own target market. (If people don’t have their target market nailed down, it doesn’t matter how good their copy is. It doesn’t matter if you’re trying to sell beef to a vegetarian. It’s just not going to work. So you really have to zone in on your target market.)

  The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

  In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

  • “As you become aware of…”
  • “As you recognize …”
  • “I’m not sure just how excited you can get about this offer but…”

  The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

  PRESUPPOSITION OF TIME

  This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

  • “Before you order today…”
    List Building - 7 Ways to Grow a Kick-Butt List
    If you're been list building a while, you may not be getting many subscribers every day, if you keep up the same old tactics. Here are some new ideas for you:* Whenever you send out a message to your list, put a short paragraph at the end that asks them to pass the newsletter along to a friend. Or, tell your friends that they can subscribe, and give them the email address to your autoresponder.* Use list building boxes on all your sites and blogs, at the very top of the page. Then, no one will miss them. When people read your blog and like it, they'll subscribe to your list.* Articles are very popular as a traffic tool, too. Use your main keyword at least 2-7% of the time, and use them to send people to your list building page or your blog, where the opt-in box is
    information is first perceived by the emotional right brain. Then within a fraction of a second, it shoots over to the logical left. Then finally, once again, is reflected to the emotional right. In other words, every message we get is influenced by the emotional right brain. Pretty fascinating, huh?

    Here is the basic principle of NLP as I understand it. There is no mental resistance to an idea you perceive as your own. And whenever any of us engages our imagination, we think we came up with the idea ourselves. So it must be great!!! It aligns with our own beliefs so it’s unconsciously accepted as being the truth and you act as if it’s true. So NLP always prefers to presuppose that changes can be made quickly and automatically. So let’s cover some NLP principles and how to use it in the art of persuasive writing.

    PACING

    Pacing is putting yourself in the prospect’s shoes through languaging. Look at David Ogilvy (one of the greatest advertising masters who ever lived) as an example. His first headline for Rolls Royce didn’t come from HIS mind, but that of an engineer at the factory. Ogilvy was told, “You know David, the loudest noise from this Rolls Royce comes from the clock on the dashboard at 60 miles an hour.” And David thought this man, this engineer must know something because he’s constantly in the flow about changes and revisions and everything happening at the Rolls Royce factory. So David did his research and made a connection. I’m not suggesting the engineer was deliberately using NLP on David, but it’s an illustration of how we as humans connect the dots and are able to write persuasively as a result.

    Though similar to empathy, pacing is a bit more complex. In pacing, you actually encourage the prospect to use visualization or other accessing cues in a very subtle and vague way. These are the same communication skills of matching, mirroring and rapport that allow you to pace and lead someone to the sale.

    NLP Master Ross Jeffries says, “People will not accept that you are an authority on where they should go unless they accept you’re an authority on where they are at.”

    In other words, if you’re reading a letter or listening to a podcast, it makes sense for me as a writer to mirror that experience for you. Then you subtly relax:

    • “As you’re sitting there reading this letter…”
    • “As you are sitting in front of your computer…”
    • “While you are listening to this broadcast…”

    Any of those phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

    What if you knew how to get on that person’s “wave-length”? You would have a totally different outcome – the outcome you wanted! That’s the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

    PRESUPPOSITION OF AWARENESS

    This technique also ties to speaking directly to your own target market. (If people don’t have their target market nailed down, it doesn’t matter how good their copy is. It doesn’t matter if you’re trying to sell beef to a vegetarian. It’s just not going to work. So you really have to zone in on your target market.)

    The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

    In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

    • “As you become aware of…”
    • “As you recognize …”
    • “I’m not sure just how excited you can get about this offer but…”

    The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

    PRESUPPOSITION OF TIME

    This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

    • “Before you order today…”
      Are Banner Ads Still an Effective Form of Internet Advertising?
      Banner ads are the pioneers of internet marketing. The first banner ad appeared on www.hotwired.com (now www.wired.com) back in October 27th, 1994 in the form of an ad for AT&T. Since that time banner ads have taken over the internet in a variety of forms.A banner ad is a graphical promotion used on websites as a form of advertisement. Banner ads can come in any size you want, however the accepted standard is 468 pixels wide by 60 pixels high. Due to the widespread acceptance of this size, the same banner ad can be used on most websites without having to reconfigure the size and layout. Although banner ads can be used to advertise your phone number, address, or anything else you like, the real purpose behind banner ads is to get someone to click on it and jump to your website.There is a great deal of controversy about the effe
      thought this man, this engineer must know something because he’s constantly in the flow about changes and revisions and everything happening at the Rolls Royce factory. So David did his research and made a connection. I’m not suggesting the engineer was deliberately using NLP on David, but it’s an illustration of how we as humans connect the dots and are able to write persuasively as a result.

      Though similar to empathy, pacing is a bit more complex. In pacing, you actually encourage the prospect to use visualization or other accessing cues in a very subtle and vague way. These are the same communication skills of matching, mirroring and rapport that allow you to pace and lead someone to the sale.

      NLP Master Ross Jeffries says, “People will not accept that you are an authority on where they should go unless they accept you’re an authority on where they are at.”

      In other words, if you’re reading a letter or listening to a podcast, it makes sense for me as a writer to mirror that experience for you. Then you subtly relax:

      • “As you’re sitting there reading this letter…”
      • “As you are sitting in front of your computer…”
      • “While you are listening to this broadcast…”

      Any of those phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

      What if you knew how to get on that person’s “wave-length”? You would have a totally different outcome – the outcome you wanted! That’s the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

      PRESUPPOSITION OF AWARENESS

      This technique also ties to speaking directly to your own target market. (If people don’t have their target market nailed down, it doesn’t matter how good their copy is. It doesn’t matter if you’re trying to sell beef to a vegetarian. It’s just not going to work. So you really have to zone in on your target market.)

      The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

      In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

      • “As you become aware of…”
      • “As you recognize …”
      • “I’m not sure just how excited you can get about this offer but…”

      The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

      PRESUPPOSITION OF TIME

      This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

      • “Before you order today…”
        All about Converting those Page Views to Money
        Retaining visitor loyalty is very important for the success of any website. Website design plays an important role in retaining the viewers. Apart from this, regular update of your website with new contents will bring back visitors. The contents should be relevant to the site and should be helpful to your intented audience. Your content should be able to generate a sale, at least it should create an urge to buy the product or service you are dealing.Another point you have to take care is that pages provided in the Website should be loaded fast. Remember, most of your visitors will be having a slow speed connection for Internet or less time to spend on Internet. If the page takes too long to load, then the visitors will stop visiting your site again. Try to keep those flash pages to a minimum as it co
        e phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

        What if you knew how to get on that person’s “wave-length”? You would have a totally different outcome – the outcome you wanted! That’s the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

        PRESUPPOSITION OF AWARENESS

        This technique also ties to speaking directly to your own target market. (If people don’t have their target market nailed down, it doesn’t matter how good their copy is. It doesn’t matter if you’re trying to sell beef to a vegetarian. It’s just not going to work. So you really have to zone in on your target market.)

        The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

        In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

        • “As you become aware of…”
        • “As you recognize …”
        • “I’m not sure just how excited you can get about this offer but…”

        The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

        PRESUPPOSITION OF TIME

        This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

        • “Before you order today…”
          Students Need to Budget
          College has almost started for the fall semester. This is the best time to learn to budget.A budget is simply a written plan for spending your money. You still get to spend your money, you just plan where it goes.College is a wonderful time, but there is hardly anyone I know who got through it without having some financial difficulties. Many overdrew their checking accounts on occasion. Some charged up huge credit card bills that they will pay off for decades. Many were just plain broke.No one told us that it could be different. A budget would have saved me a lot of trouble, and a lot of money.Start by preparing yourself a budget. This will include your income in one column and your expenses in another column. The idea is to have more income than expenses. Include everything you will spend in your expenses -- foo
          y copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

          In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

          • “As you become aware of…”
          • “As you recognize …”
          • “I’m not sure just how excited you can get about this offer but…”

          The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

          PRESUPPOSITION OF TIME

          This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

          • “Before you order today…”
          • “After you make your decision to order…”
          • “While you are filling out your order form…”

          Use language patterns to move yourself and others in a direction that results in a win-win situation. The truth is that we are selling ourselves every day, all day long. Doesn’t it make a lot of sense to use communication skills like NLP to lead someone where you want them to go? And the more that happens, the more successful you will be with your copy.