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Add You - Small Business - Big Results
I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only those who play the game the best will collect the bigger paychecks - but even they can't outlast this game of roulette can they? Listen - I get asked often, even by my own wife, "why are you so driven!" It's true, these days I am passionate about just about everything I do - especially my internet home business.e for the taking. If you follow this one simple rule, you’re going to own the segment that the big retailers ignore!
How? Well, firstly treat everyone that you come in contact with as a potential customer, even if you’re giving street directions. Each person can influence three others and those three, three others each, etc. Show them they’re important, that you like them, that they don’t have to buy something to get a glass of water. So, who will they come back to when they’re ready to buy? The retailer that treats them mean? Or the friendly, chatty guy who makes them feel good? This
Court reporting is an exciting field! From the court room to the deposition suite to broadcast television, court reporters, deposition reporters, and captioners make it happen! Court reporting is the way to launch a professional career that's crucial to the legal field, challenging, and well-paid. There are literally global job opportunities awaiting you.No doubt about it -- court reporting provides a needed service in the legal community. But did you know that court reporting services also provide communications access for the hearing impaired? Think about it... people with hearing loss can now gain access to th
World trends are showing a remarkable growth in micro business start ups, all due to the Global Economy and e–business. But you can’t compete head on with big business. They’ll squash you like a bug if you try. So how do you compete? Well, you can’t out-gun them, so you have to out-think them.
What’s the biggest single advantage that large retailers have? PRICE. That’s right. They buy lots of generic stuff and sell at the lowest price possible. So are you going to carry the same stuff and sell it cheaper? Of course not! You’re going to provide products and services that have a point of difference, that stand out, that are better in every way.
But aren’t they expensive to buy? Yes-more expensive to buy, more expensive to make, but your margins are a lot better. After all, you don’t go into business to undercut the competition. You go into business because you’ve got passion and commitment! You’ve got a dream!
So what’s your advantage over a cheap price? You’ve got a better product and you know all about it! The big boys just put it on the shelf and hope it sells. They don’t know anything about it except the price; but you’ve got something different and you’re an expert. You can explain the history, the benefits, you’ve used it, you like it, you believe in it and it shows.
Sell the benefits and the price won’t be an issue.
How does a large retailer see a customer? As a walking wallet, that’s all! To the large retailer, a customer only has value at the time of purchase. At any other time, they’re just a nuisance. So here’s your chance. Treat everyone you come in contact with as a potential customer, even if you’re just giving street directions.
Won’t this be a big waste of time? No! Because of one simple statistic, which goes like this: out of a total potential market of 100%, only 3% are ready to buy now, 6% have made up their mind and will buy very soon and the rest, 90% or so, haven’t made a decision. This 90% is there for the taking. If you follow this one simple rule, you’re going to own the segment that the big retailers ignore!
How? Well, firstly treat everyone that you come in contact with as a potential customer, even if you’re giving street directions. Each person can influence three others and those three, three others each, etc. Show them they’re important, that you like them, that they don’t have to buy something to get a glass of water. So, who will they come back to when they’re ready to buy? The retailer that treats them mean? Or the friendly, chatty guy who makes them feel good? This
During the course of my career I was able to compile tips, techniques, and strategies which I feel can serve to advance one's career and help you to stand out at work. These attributes are listed below:Number 1. Know yourself - your strengths, abilities and limitations. Once you know your major characteristics you will be able to pin point the career path you should take and put all of your energy attention and passion into that endeavor. There is nothing worse that giving something your all while you are speeding along on the wrong career path, putting all your talent and ability to work doing things that you can
What’s the biggest single advantage that large retailers have? PRICE. That’s right. They buy lots of generic stuff and sell at the lowest price possible. So are you going to carry the same stuff and sell it cheaper? Of course not! You’re going to provide products and services that have a point of difference, that stand out, that are better in every way.
But aren’t they expensive to buy? Yes-more expensive to buy, more expensive to make, but your margins are a lot better. After all, you don’t go into business to undercut the competition. You go into business because you’ve got passion and commitment! You’ve got a dream!
So what’s your advantage over a cheap price? You’ve got a better product and you know all about it! The big boys just put it on the shelf and hope it sells. They don’t know anything about it except the price; but you’ve got something different and you’re an expert. You can explain the history, the benefits, you’ve used it, you like it, you believe in it and it shows.
Sell the benefits and the price won’t be an issue.
How does a large retailer see a customer? As a walking wallet, that’s all! To the large retailer, a customer only has value at the time of purchase. At any other time, they’re just a nuisance. So here’s your chance. Treat everyone you come in contact with as a potential customer, even if you’re just giving street directions.
Won’t this be a big waste of time? No! Because of one simple statistic, which goes like this: out of a total potential market of 100%, only 3% are ready to buy now, 6% have made up their mind and will buy very soon and the rest, 90% or so, haven’t made a decision. This 90% is there for the taking. If you follow this one simple rule, you’re going to own the segment that the big retailers ignore!
How? Well, firstly treat everyone that you come in contact with as a potential customer, even if you’re giving street directions. Each person can influence three others and those three, three others each, etc. Show them they’re important, that you like them, that they don’t have to buy something to get a glass of water. So, who will they come back to when they’re ready to buy? The retailer that treats them mean? Or the friendly, chatty guy who makes them feel good? This
Yesterday I was having a discussion with Mary who I know from a mother’s group that I attend with my daughter Sammi. Through previous conversations I have determined that this woman is very talented in the areas of landscaping and interior design.I couldn’t help myself…As we talked, I asked her if she had thought about going into business for herself which would be a perfect way to do work she loves while making money. Her reply to me was, “It’s really hard to make money at it. People aren’t willing to pay.”Now if Mary were a client, my next question would have been, “So no one makes money doing landscap
So what’s your advantage over a cheap price? You’ve got a better product and you know all about it! The big boys just put it on the shelf and hope it sells. They don’t know anything about it except the price; but you’ve got something different and you’re an expert. You can explain the history, the benefits, you’ve used it, you like it, you believe in it and it shows.
Sell the benefits and the price won’t be an issue.
How does a large retailer see a customer? As a walking wallet, that’s all! To the large retailer, a customer only has value at the time of purchase. At any other time, they’re just a nuisance. So here’s your chance. Treat everyone you come in contact with as a potential customer, even if you’re just giving street directions.
Won’t this be a big waste of time? No! Because of one simple statistic, which goes like this: out of a total potential market of 100%, only 3% are ready to buy now, 6% have made up their mind and will buy very soon and the rest, 90% or so, haven’t made a decision. This 90% is there for the taking. If you follow this one simple rule, you’re going to own the segment that the big retailers ignore!
How? Well, firstly treat everyone that you come in contact with as a potential customer, even if you’re giving street directions. Each person can influence three others and those three, three others each, etc. Show them they’re important, that you like them, that they don’t have to buy something to get a glass of water. So, who will they come back to when they’re ready to buy? The retailer that treats them mean? Or the friendly, chatty guy who makes them feel good? This
Today’s business environment isn’t getting any easier, nor will it get easier anytime in the future. I’m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can take proactive measures to bullet-proof your business. Here are few strategies that can help:Clearly define your business. The most successful business people know what they are in business for. They have one or two areas of specialty or expertise and they stick to what they’re
Won’t this be a big waste of time? No! Because of one simple statistic, which goes like this: out of a total potential market of 100%, only 3% are ready to buy now, 6% have made up their mind and will buy very soon and the rest, 90% or so, haven’t made a decision. This 90% is there for the taking. If you follow this one simple rule, you’re going to own the segment that the big retailers ignore!
How? Well, firstly treat everyone that you come in contact with as a potential customer, even if you’re giving street directions. Each person can influence three others and those three, three others each, etc. Show them they’re important, that you like them, that they don’t have to buy something to get a glass of water. So, who will they come back to when they’re ready to buy? The retailer that treats them mean? Or the friendly, chatty guy who makes them feel good? This
There is a simple technique you can use to start activating that Money Magnet inside you. I will start by briefly repeating a technique that was explained in a different article. It will be for the benefit of those who never read it. Then, I will present an alternative technique in case you have a subconscious barrier using the first method.THE UNIVERSAL LAW OF ATTRACTIONIn one of her books titled "The Dynamic Laws of Prosperity", Catherine Ponder stated something worth remembering, "The ungrateful never prospers''. According to the author, your ungrateful attitude is pushing abundance and prosper
How? Well, firstly treat everyone that you come in contact with as a potential customer, even if you’re giving street directions. Each person can influence three others and those three, three others each, etc. Show them they’re important, that you like them, that they don’t have to buy something to get a glass of water. So, who will they come back to when they’re ready to buy? The retailer that treats them mean? Or the friendly, chatty guy who makes them feel good? This is how you start building a network, a store house of future customers. Don’t forget, a person will talk about a bad experience to 7 to 10 others, but about a good experience to only 2 or 3.
Treat everyone like a potential customer, show them you like them and reap the rewards.
What else don’t you get from the big boys? SERVICE. Good service takes time, knowledge and skill. So most big retailers provide the minimum amount to sell the product. They don’t consider anything else to be necessary. So this is where you jump all over the big guys and all it takes is a little effort.
Answer all emails, phone messages, and letters in detail. This is your chance to start a dialogue with your potential customer. Who would you buy from? The one you can talk to, or the one that ignores you? Always guarantee your products with a full refund including postage. It’s not just one sale that you’re after. You want a lifetime customer. Helping a customer with a problem is an opportunity to generate more business. Don’t hesitate to send samples or give free advice, it always pays off in the long run. Offer a gift service at no extra cost. This is your chance to show a new potential customer how good you are. Include ‘thank you’ notes to every customer (hand written if you can) and reward referrals with very special token gifts. Think of something with meaning; a sprig of rosemary, some seeds of a special plant or a tiny shell that you’ve collected.
Service turns a sale into a lifelong customer.
So it’s not that hard to shine against the captains of industry after all, is it? Just follow 3 simple principles and you’ll be head and shoulders above big business.
Know your product or service and sell the benefits. Price will take care of itself.
Treat everyone like a potential customer. Make them feel loved. If they don’t buy now, they will later, or they’ll recommend you to a friend.
Give great service. Never let a customer down. Show them you care about them, not just the sale.
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