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    How To Do Effective Keyword Research To Find Good Niches
    It is true that with online business, the entire world is your market. However, the entire world would be your competition as well, so things will eventually balance out just like in offline commerce.To maximize the profitability of your online venture, it has become a must that you should concentrate on a particular niche. A niche is a specialized segment of the market that is often overlooked. This makes it highly lucrative, as you would have potential clients who are hungry for some appropriate products or services since enterprises that cater to their needs are quite few. Additionally, you’d have less competition in a niche market, making sustainable earnings a little more plausible.Determining a niche should be the first step of a sound business plan. Here are ten steps that you could take to help you find your own niche, literally speaking.Know what you could do. It will all start with an honest appraisal of your abilities. It would be useless to look for a niche when you won’t be able to satisfy their requirements. Make a list of the areas you are well versed with. These would be the basis of determining your general markets.Once you have ideas of particular markets you wish to serve, narrow them down a little further by making a study of the subgroups of each field. Always remember that a general market is more likely to be saturated, but a more particular one is more likely to have a high demand due to a want in supplies.It doesn’t stop there, as the subgroups can be narrowed down even more. If you’re having difficulties in finding smaller classification of a particular area, use the tools that are freely available from www.inventory.overture.com and www.nichebo
    e truly the things your hero hates most—especially if they scare him—he’ll do anything to bring the villain down, even if that means becoming the villain. Remember, shadow qualities are the things that infuriate you the most, that make you the sickest. We’re drawn to fight the things we hate, which means that your villain can become your hero’s nemesis only if the villain’s character and behavior really arouse an obsessive drive in your hero. The Line Between Hero and Villain is Thinner than You Think.

    What makes the hero different from the villain, in the end, is choice: the hero chooses not to become his shadow, and instead acknowledges and incorporates his shadow qualities into the rest of his personality.

    In many cases the villain is a fallen hero, someone who would have been just like the hero if he’d been able to resist the draw of evil. Even in real life, the more we hate someone or something, the more likely we are to become the very thing that we hate. Consider the irony of killing someone to stop murder, as in the cases of fanatics who kill doctors who perform abortion. There’s irony, too, in the venom of those Christian anti-gay-rights activists who insist that “God hates gays.”(So much for “Jesus loves me, this I know, for the Bible tells me so…”) Martin Luther King, Jr. was one of those rare heroes who never swayed from practicing what he preached. He believed so strongly in peace he refused to hurt others in his pursuit of it.

    Consider the words of J. Robert Oppenheimer, the “father of the atomic bomb” and the scientific director of the Manhattan Project responsible for the bombs dropped on Hiroshima and Nagasakai, when he saw what his creations had done: “I am become death, the destroyer of worlds.” Though some believe that the “Little Boy” and “Big Man” bombs dropped in Japan ended WWII, even Oppenheimer viewed the deaths as unconscionable as all the others. For years after, he was a vocal opponent of the development of more nuclear weapons. Examples

    Fiction is filled with examples of heroes and their personified shadows, some more obvious than others.

    Star Wars

    Go Slow to Go Fast
    I’ve been telling people this for several years. The admonishment, for me, began with my work teaching Quality Improvement at Chevron. In that work we found, to no one’s surprise, that people often focus on the task - solving a problem - much more than on the process - understanding its causes (and planning solutions accordingly.)Most of us in western culture can easily focus on solving a problem or removing a barrier. After all, we know what’s wrong - just fix it! As all of us know from experience, the bias for action (a task focus) often leads to incomplete solutions, solutions that cause more problems (maybe ones worse than the original), solutions that don’t solve.Go slow to go fast.By taking time to focus on process - how we solve the problem - and using some sequence of steps that include understanding the causes of the problem often we achieve better results. The rub is that these steps may seem like they take a lot of time. In the moment, that time is often seen as wasted ("Let’s just solve the problem!").Go slow to go fast.Several current happenings have coalesced recently to remind me of this saying (yes I hear myself telling others in my own voice!) On the flight from Chicago to Oakland recently, I was reading a book and put it down with nearly two hours remaining in the flight. This is very odd behavior for me, especially when I am truly enjoying the book. I put it down because I decided some reflection would make the book more valuable and more enjoyable.Go slow to go fast.After I had put it down and was contemplating what I had read, the flight attendant came by to pick up empty drinks. She mistakenly thought my Coke was empty. As she quickly started to
    If you’ve ever had to get up in front of a group of strangers and speak, you’re familiar with the fear that you’re going to embarrass yourself while all eyes are on you. Worse, all that attention seems to magnify your every quirk, and your flubs can feel like they overshadow what you get right.Even when we’re not on stage, stress makes us flounder. It’s easy to live our lives according to our values and beliefs when everything is going right; it’s a lot harder when we’re under pressure and in the spotlight.

    Carl Jung named the face we present to the world, the public fa?ade we use to hide things we don’t like about ourselves the persona. The flipside of the persona is the shadow, which is like a three-dimensional version of our physical shadows, packed full of things we’re trying to hide, sometimes even from ourselves.

    To become whole, each of us needs to individuate, or integrate, all of our archetypal parts into a cohesive whole. That includes the persona and the shadow.

    In any story, the mark of a good villain is his ability to force your hero into the proverbial spotlight, where he will find ways to magnify and criticize the things your hero would most like to hide.

    The Dark and Light Sides of the Shadow

    Psychologist Carl Jung believed that in spite of its function as a reservoir for human darkness—or perhaps because of this—the shadow is the seat of creativity.

    Author Ralph Keyes argues that most people never publish because they’re not willing to find and face their shadows. Rather than acknowledge our fears about what we might find inside ourselves, we project the anxiety onto others and obsess about what they will think. Good writers push past the fear, Keyes says, in spite of the repercussions: “One reason so many good writers have such tattered personal lives is that they write as if they have no one to protect. Lucky for readers, not so lucky for writers.”

    Recognizing Your Own Shadow

    Since the shadow is, by definition, upsetting to acknowledge, we shove our awareness of it down into the unconscious. That means that the only way to truly know what’s in your shadow is to think about the things that infuriate you, disgust you, and horrify you more than anything else. If cruelty just makes you sick, Jung would say that cruelty is in your shadow.

    Does that secretly mean you’re a cruel person? No, but it does mean you'll have an awfully hard time accepting that you really are capable of the kind of cruelty that makes you so sick. (And before you insist you aren't, read a bit about Phillip Zimbardo's Stanford Prison Experiment.) Many, many people are riveted by true crime and serial killer stories because they give us a way to indulge the shadow without actually acknowledging that the shadow is part of us.

    If you’re reacting to the last two paragraphs with skepticism or irritation, you’ve found the feeling that means you’ve touched your shadow. If you can’t face it, Betsy Lerner says, “you[‘ll] think you can’t write, but the truth is you can’t tell. Writing is nothing if not breaking the silence.”

    And remember: writing about it is not the same as doing it.

    Finding Your Characters’ Shadows

    Good characters have shadows, just like you do, and your characters’ shadows should repel them as much as yours does you. What that means is that channeling your own shadow through your characters will help you create the kinds of villains that have made writers famous. If Stephen King had hidden from his shadow, The Shining would never have been written. The same goes for lots of other famous stories. Dante’s Inferno. Bret Easton Ellis' American Psycho. The Exorcist. Dr. Jekyll and Mr. Hyde. Frankenstein. Dracula.

    Exercise: Find Your Hero's Shadow (and Your Villain)

    Worksheets to help you do the exercises can be found at Archetype Fiction Articles

    Directions

    For each part, work as quickly as you can. Try not to think too much about the answers; your unconscious does better work when you’re not wondering if you’re doing the exercise right or criticizing the answers you come up with. You can write as many answers as you like for each part, since there is no right or wrong number. You'll probably find, though, that coming up with at least five will help you get more out of the exercise.

    PART 1. List the qualities and values that make your hero a hero.

    Examples: Is he brave? Is she selfless? Does he speak his mind even when it will get him in trouble? Does she stand up for those who have no voices of their own?

    * If you have trouble coming up with words for characteristics, try Sandy Tritt’s Personality Components chart (scroll about halfway down the page) at http://users.wirefire.com/tritt/tip8.html

    PART 2. List the qualities and values that make your villain a villain.

    * Don’t worry about your hero, or shadows, or anything else we’ve talked about for now. Remember, it's important to come up with at least five qualities or values. Again, you may find Sandy Tritt’s chart helpful.

    Examples: Vengeful, dishonest, power hungry

    PART 3. Next to each quality or value you’ve written for your hero, write the exact opposite quality.

    Examples: Let’s say that some of your character’s heroic traits are charm, intelligence, confidence, and a good sense of humor.

    Ex 1. Quality: Charm - Depending on just what you imagine your character’s charm to be like, opposing traits might be things like rudeness, pushiness, abrasiveness, clumsiness, or crudity.

    So depending on which “opposite” feels right to you, you might put "rudeness" or "pushiness."

    Ex 2. Quality: Confidence - Opposing trait possibilities might include insecurity, narcissism, fearfulness, embarrassment, or shame, which leaves you with:

    Heroic Trait....................Opposite Quality

    Confidence..........................Shame

    or

    Confidence.......................Insecurity

    Ex 3. Value: Honesty - This time we’ll use a value rather than a personality characteristic or quality. Values that are in opposition to honesty might include deceitfulness or dishonesty

    Heroic Trait......................Opposite Quality

    Honesty..............................Deceitfulness

    or

    Honesty...............................Dishonesty

    PART 4. Add a Behavior

    Beside the positive qualities and values you’ve written for your hero, to the right of your list of the exact opposite qualities you wrote in Part 3, write an example of a behavior (not a thought or feeling) that demonstrates the opposite (non-heroic) quality or value .

    Ex 1. (Note: The examples are simple for the sake of space, but you can write as much as you like, or give examples of more than one “opposite” or “behavior.”

    Heroic Trait................Opposite................Behavior

    Charm................Rudeness..............Telling crude jokes

    Confidence..........Insecurity......."Fishing" for compliments

    Honesty............Deceitfulness......Burning a letter that "tells on" your character

    PART 5. Compare Your Hero's Shadow (the Opposite column) to your Villain's Characteristics

    Check the second list you made, the one in which you wrote down the qualities that make your villain a villain, and see if any of them match you’re hero’s Opposite traits, values, or behaviors. Since the Opposite qualities and behaviors are your Hero’s shadow, they should be personified by your villain.

    If you don’t see a lot of overlap, it’s time to start thinking about how you can incorporate the “dark sides” of your hero’s qualities into your villain. In most cases, that means you need to think of ways in which your villain can manipulate or force your hero to express or embrace the shadow qualities you’ve listed under “Opposite.”

    Villains Should Personify Heroes’ Shadows

    A good villain is always the dark side of your hero; the greatest danger your hero faces should be that under the right pressures and given the right circumstances, your hero could embrace the very qualities that make the villain a villain—and at some point in the story, she should start to do exactly that, even if she does it by accident.

    If your villain’s qualities are truly the things your hero hates most—especially if they scare him—he’ll do anything to bring the villain down, even if that means becoming the villain. Remember, shadow qualities are the things that infuriate you the most, that make you the sickest. We’re drawn to fight the things we hate, which means that your villain can become your hero’s nemesis only if the villain’s character and behavior really arouse an obsessive drive in your hero. The Line Between Hero and Villain is Thinner than You Think.

    What makes the hero different from the villain, in the end, is choice: the hero chooses not to become his shadow, and instead acknowledges and incorporates his shadow qualities into the rest of his personality.

    In many cases the villain is a fallen hero, someone who would have been just like the hero if he’d been able to resist the draw of evil. Even in real life, the more we hate someone or something, the more likely we are to become the very thing that we hate. Consider the irony of killing someone to stop murder, as in the cases of fanatics who kill doctors who perform abortion. There’s irony, too, in the venom of those Christian anti-gay-rights activists who insist that “God hates gays.”(So much for “Jesus loves me, this I know, for the Bible tells me so…”) Martin Luther King, Jr. was one of those rare heroes who never swayed from practicing what he preached. He believed so strongly in peace he refused to hurt others in his pursuit of it.

    Consider the words of J. Robert Oppenheimer, the “father of the atomic bomb” and the scientific director of the Manhattan Project responsible for the bombs dropped on Hiroshima and Nagasakai, when he saw what his creations had done: “I am become death, the destroyer of worlds.” Though some believe that the “Little Boy” and “Big Man” bombs dropped in Japan ended WWII, even Oppenheimer viewed the deaths as unconscionable as all the others. For years after, he was a vocal opponent of the development of more nuclear weapons. Examples

    Fiction is filled with examples of heroes and their personified shadows, some more obvious than others.

    Star Wars

    I

    Land And Acreage In Venice California
    If you are interested in making a large investment, but are wary of the stock market, investing in land and acreage might be the answer to your problem. The stock market is always a gamble. A number of factors can affect a company’s stock and numbers can fluctuate many times in the course of just one day. If you are seeking a stable investment form, you should consider purchasing property since land seldom decreases in value and is very likely to increase, depending on when you buy it and how long you own it before selling.Investing in residential land and acreage means that you are buying a property in a neighborhood, or in an area that is under construction and will soon be a neighborhood. Depending on what city you are buying in, this can be a very stable investment. You could buy a piece of land and sell it off for a higher price in a few months or a year. Or, you could sit on the land and let it accumulate in value over a number of years before selling it. If you are looking to take your investment one step further, you could buy the property and build on it. You could keep the home as a second home for yourself, or rent it out to a family and use the rent money to finance your investment. Many people find that by doing this, they are able to purchase several investment properties which, by renting them out, will practically pay for themselves!Another type of land and acreage to invest in is farm land. In rural parts of the world, land can often be bought for much cheaper than it would cost if it was in the middle of the city. Owning a piece of land in the middle of nowhere might not seem like a smart investment, but it is. Often you will be able to rent the land out as farmland and keep a portio
    way to truly know what’s in your shadow is to think about the things that infuriate you, disgust you, and horrify you more than anything else. If cruelty just makes you sick, Jung would say that cruelty is in your shadow.

    Does that secretly mean you’re a cruel person? No, but it does mean you'll have an awfully hard time accepting that you really are capable of the kind of cruelty that makes you so sick. (And before you insist you aren't, read a bit about Phillip Zimbardo's Stanford Prison Experiment.) Many, many people are riveted by true crime and serial killer stories because they give us a way to indulge the shadow without actually acknowledging that the shadow is part of us.

    If you’re reacting to the last two paragraphs with skepticism or irritation, you’ve found the feeling that means you’ve touched your shadow. If you can’t face it, Betsy Lerner says, “you[‘ll] think you can’t write, but the truth is you can’t tell. Writing is nothing if not breaking the silence.”

    And remember: writing about it is not the same as doing it.

    Finding Your Characters’ Shadows

    Good characters have shadows, just like you do, and your characters’ shadows should repel them as much as yours does you. What that means is that channeling your own shadow through your characters will help you create the kinds of villains that have made writers famous. If Stephen King had hidden from his shadow, The Shining would never have been written. The same goes for lots of other famous stories. Dante’s Inferno. Bret Easton Ellis' American Psycho. The Exorcist. Dr. Jekyll and Mr. Hyde. Frankenstein. Dracula.

    Exercise: Find Your Hero's Shadow (and Your Villain)

    Worksheets to help you do the exercises can be found at Archetype Fiction Articles

    Directions

    For each part, work as quickly as you can. Try not to think too much about the answers; your unconscious does better work when you’re not wondering if you’re doing the exercise right or criticizing the answers you come up with. You can write as many answers as you like for each part, since there is no right or wrong number. You'll probably find, though, that coming up with at least five will help you get more out of the exercise.

    PART 1. List the qualities and values that make your hero a hero.

    Examples: Is he brave? Is she selfless? Does he speak his mind even when it will get him in trouble? Does she stand up for those who have no voices of their own?

    * If you have trouble coming up with words for characteristics, try Sandy Tritt’s Personality Components chart (scroll about halfway down the page) at http://users.wirefire.com/tritt/tip8.html

    PART 2. List the qualities and values that make your villain a villain.

    * Don’t worry about your hero, or shadows, or anything else we’ve talked about for now. Remember, it's important to come up with at least five qualities or values. Again, you may find Sandy Tritt’s chart helpful.

    Examples: Vengeful, dishonest, power hungry

    PART 3. Next to each quality or value you’ve written for your hero, write the exact opposite quality.

    Examples: Let’s say that some of your character’s heroic traits are charm, intelligence, confidence, and a good sense of humor.

    Ex 1. Quality: Charm - Depending on just what you imagine your character’s charm to be like, opposing traits might be things like rudeness, pushiness, abrasiveness, clumsiness, or crudity.

    So depending on which “opposite” feels right to you, you might put "rudeness" or "pushiness."

    Ex 2. Quality: Confidence - Opposing trait possibilities might include insecurity, narcissism, fearfulness, embarrassment, or shame, which leaves you with:

    Heroic Trait....................Opposite Quality

    Confidence..........................Shame

    or

    Confidence.......................Insecurity

    Ex 3. Value: Honesty - This time we’ll use a value rather than a personality characteristic or quality. Values that are in opposition to honesty might include deceitfulness or dishonesty

    Heroic Trait......................Opposite Quality

    Honesty..............................Deceitfulness

    or

    Honesty...............................Dishonesty

    PART 4. Add a Behavior

    Beside the positive qualities and values you’ve written for your hero, to the right of your list of the exact opposite qualities you wrote in Part 3, write an example of a behavior (not a thought or feeling) that demonstrates the opposite (non-heroic) quality or value .

    Ex 1. (Note: The examples are simple for the sake of space, but you can write as much as you like, or give examples of more than one “opposite” or “behavior.”

    Heroic Trait................Opposite................Behavior

    Charm................Rudeness..............Telling crude jokes

    Confidence..........Insecurity......."Fishing" for compliments

    Honesty............Deceitfulness......Burning a letter that "tells on" your character

    PART 5. Compare Your Hero's Shadow (the Opposite column) to your Villain's Characteristics

    Check the second list you made, the one in which you wrote down the qualities that make your villain a villain, and see if any of them match you’re hero’s Opposite traits, values, or behaviors. Since the Opposite qualities and behaviors are your Hero’s shadow, they should be personified by your villain.

    If you don’t see a lot of overlap, it’s time to start thinking about how you can incorporate the “dark sides” of your hero’s qualities into your villain. In most cases, that means you need to think of ways in which your villain can manipulate or force your hero to express or embrace the shadow qualities you’ve listed under “Opposite.”

    Villains Should Personify Heroes’ Shadows

    A good villain is always the dark side of your hero; the greatest danger your hero faces should be that under the right pressures and given the right circumstances, your hero could embrace the very qualities that make the villain a villain—and at some point in the story, she should start to do exactly that, even if she does it by accident.

    If your villain’s qualities are truly the things your hero hates most—especially if they scare him—he’ll do anything to bring the villain down, even if that means becoming the villain. Remember, shadow qualities are the things that infuriate you the most, that make you the sickest. We’re drawn to fight the things we hate, which means that your villain can become your hero’s nemesis only if the villain’s character and behavior really arouse an obsessive drive in your hero. The Line Between Hero and Villain is Thinner than You Think.

    What makes the hero different from the villain, in the end, is choice: the hero chooses not to become his shadow, and instead acknowledges and incorporates his shadow qualities into the rest of his personality.

    In many cases the villain is a fallen hero, someone who would have been just like the hero if he’d been able to resist the draw of evil. Even in real life, the more we hate someone or something, the more likely we are to become the very thing that we hate. Consider the irony of killing someone to stop murder, as in the cases of fanatics who kill doctors who perform abortion. There’s irony, too, in the venom of those Christian anti-gay-rights activists who insist that “God hates gays.”(So much for “Jesus loves me, this I know, for the Bible tells me so…”) Martin Luther King, Jr. was one of those rare heroes who never swayed from practicing what he preached. He believed so strongly in peace he refused to hurt others in his pursuit of it.

    Consider the words of J. Robert Oppenheimer, the “father of the atomic bomb” and the scientific director of the Manhattan Project responsible for the bombs dropped on Hiroshima and Nagasakai, when he saw what his creations had done: “I am become death, the destroyer of worlds.” Though some believe that the “Little Boy” and “Big Man” bombs dropped in Japan ended WWII, even Oppenheimer viewed the deaths as unconscionable as all the others. For years after, he was a vocal opponent of the development of more nuclear weapons. Examples

    Fiction is filled with examples of heroes and their personified shadows, some more obvious than others.

    Star Wars

    Business Planning for College Students and First-Time Entrepreneurs
    More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm. Likewise, more and more individuals are leaving their jobs to fulfill their entrepreneurial dreams.While these ventures may ultimately be very successful (e.g., Google and Microsoft were both launched by students), they face certain challenges in their business plans and capital raising processes. The foremost challenge is overcoming the lack of experience of the management team. A classis chicken-and-egg problem presents itself – the management team has no past company successes to point to, and can’t prove itself unless given the opportunity to launch the business. While this problem is nearly always the case for graduating students, it also presents itself to many entrepreneurs, particularly those who are launching their first ventures.To overcome this challenge, these ventures must represent themselves as having a great team by attracting a stellar management team and/or advisors. By attracting a quality management team, even if the team will not start until after financing, it gives investors that confidence that the plan will be properly executed. It also proves that the entrepreneurs have the ability to “sell” others on their vision. The management team need not be complete before seeking capital, since additional members will most likely be added after capital is raised. For instance, shortly after Google raised capital from Sequoia Capital and Kleiner Perkins Caufield & Byers, Omid Kordestani left Netscape to accept a position as vice president of business development and sales, and Urs H?lzle wa
    wers you come up with. You can write as many answers as you like for each part, since there is no right or wrong number. You'll probably find, though, that coming up with at least five will help you get more out of the exercise.

    PART 1. List the qualities and values that make your hero a hero.

    Examples: Is he brave? Is she selfless? Does he speak his mind even when it will get him in trouble? Does she stand up for those who have no voices of their own?

    * If you have trouble coming up with words for characteristics, try Sandy Tritt’s Personality Components chart (scroll about halfway down the page) at http://users.wirefire.com/tritt/tip8.html

    PART 2. List the qualities and values that make your villain a villain.

    * Don’t worry about your hero, or shadows, or anything else we’ve talked about for now. Remember, it's important to come up with at least five qualities or values. Again, you may find Sandy Tritt’s chart helpful.

    Examples: Vengeful, dishonest, power hungry

    PART 3. Next to each quality or value you’ve written for your hero, write the exact opposite quality.

    Examples: Let’s say that some of your character’s heroic traits are charm, intelligence, confidence, and a good sense of humor.

    Ex 1. Quality: Charm - Depending on just what you imagine your character’s charm to be like, opposing traits might be things like rudeness, pushiness, abrasiveness, clumsiness, or crudity.

    So depending on which “opposite” feels right to you, you might put "rudeness" or "pushiness."

    Ex 2. Quality: Confidence - Opposing trait possibilities might include insecurity, narcissism, fearfulness, embarrassment, or shame, which leaves you with:

    Heroic Trait....................Opposite Quality

    Confidence..........................Shame

    or

    Confidence.......................Insecurity

    Ex 3. Value: Honesty - This time we’ll use a value rather than a personality characteristic or quality. Values that are in opposition to honesty might include deceitfulness or dishonesty

    Heroic Trait......................Opposite Quality

    Honesty..............................Deceitfulness

    or

    Honesty...............................Dishonesty

    PART 4. Add a Behavior

    Beside the positive qualities and values you’ve written for your hero, to the right of your list of the exact opposite qualities you wrote in Part 3, write an example of a behavior (not a thought or feeling) that demonstrates the opposite (non-heroic) quality or value .

    Ex 1. (Note: The examples are simple for the sake of space, but you can write as much as you like, or give examples of more than one “opposite” or “behavior.”

    Heroic Trait................Opposite................Behavior

    Charm................Rudeness..............Telling crude jokes

    Confidence..........Insecurity......."Fishing" for compliments

    Honesty............Deceitfulness......Burning a letter that "tells on" your character

    PART 5. Compare Your Hero's Shadow (the Opposite column) to your Villain's Characteristics

    Check the second list you made, the one in which you wrote down the qualities that make your villain a villain, and see if any of them match you’re hero’s Opposite traits, values, or behaviors. Since the Opposite qualities and behaviors are your Hero’s shadow, they should be personified by your villain.

    If you don’t see a lot of overlap, it’s time to start thinking about how you can incorporate the “dark sides” of your hero’s qualities into your villain. In most cases, that means you need to think of ways in which your villain can manipulate or force your hero to express or embrace the shadow qualities you’ve listed under “Opposite.”

    Villains Should Personify Heroes’ Shadows

    A good villain is always the dark side of your hero; the greatest danger your hero faces should be that under the right pressures and given the right circumstances, your hero could embrace the very qualities that make the villain a villain—and at some point in the story, she should start to do exactly that, even if she does it by accident.

    If your villain’s qualities are truly the things your hero hates most—especially if they scare him—he’ll do anything to bring the villain down, even if that means becoming the villain. Remember, shadow qualities are the things that infuriate you the most, that make you the sickest. We’re drawn to fight the things we hate, which means that your villain can become your hero’s nemesis only if the villain’s character and behavior really arouse an obsessive drive in your hero. The Line Between Hero and Villain is Thinner than You Think.

    What makes the hero different from the villain, in the end, is choice: the hero chooses not to become his shadow, and instead acknowledges and incorporates his shadow qualities into the rest of his personality.

    In many cases the villain is a fallen hero, someone who would have been just like the hero if he’d been able to resist the draw of evil. Even in real life, the more we hate someone or something, the more likely we are to become the very thing that we hate. Consider the irony of killing someone to stop murder, as in the cases of fanatics who kill doctors who perform abortion. There’s irony, too, in the venom of those Christian anti-gay-rights activists who insist that “God hates gays.”(So much for “Jesus loves me, this I know, for the Bible tells me so…”) Martin Luther King, Jr. was one of those rare heroes who never swayed from practicing what he preached. He believed so strongly in peace he refused to hurt others in his pursuit of it.

    Consider the words of J. Robert Oppenheimer, the “father of the atomic bomb” and the scientific director of the Manhattan Project responsible for the bombs dropped on Hiroshima and Nagasakai, when he saw what his creations had done: “I am become death, the destroyer of worlds.” Though some believe that the “Little Boy” and “Big Man” bombs dropped in Japan ended WWII, even Oppenheimer viewed the deaths as unconscionable as all the others. For years after, he was a vocal opponent of the development of more nuclear weapons. Examples

    Fiction is filled with examples of heroes and their personified shadows, some more obvious than others.

    Star Wars

    Buying a Home With No Money Down is Easier Than You Might Think
    Even if you have slightly less than perfect credit you can become a home owner with no money out of your pocket. The current real estate market has made it easier than ever to own your own home without putting any money down; not even closing costs!Now more than ever sellers are anxious to do whatever it takes to sell their homes in a timely fashion, even going to such extremes as auctioning off their homes to the highest bidder. Most lenders will allow 3%-6% seller contribution towards you down payment and closing costs. As a buyer you can use this to your advantage by having a savvy realtor paired with the right loan specialist who can guide you through the process of getting a loan with no money down, and have all of your closing costs paid by the sellers.Think about it this way; if the person trying to sell their home has had to reduce the price under appraised value to get it sold it stands to reason that they would be willing to pay all of your closing costs in order to sell their home. It's a win-win situation for both buyer and seller. They don't lose any more money than they would have by reducing the price of their home, and you don't have to come out of pocket with your hard earned money that could better be put to use elsewhere.It’s a very simple process, and I specialize in helping people get into homes who otherwise couldn’t afford it. On average I can have your loan closed within 7 days after receiving your appraisal. The laws are designed to protect sellers, not buyers. I have a very skilled and knowledgeable team of realtors who I work with closely to ensure your contract is worded properly to maximize benefits to you.I know the process of buying a home is a very stressfu
    ...........Opposite Quality

    Honesty..............................Deceitfulness

    or

    Honesty...............................Dishonesty

    PART 4. Add a Behavior

    Beside the positive qualities and values you’ve written for your hero, to the right of your list of the exact opposite qualities you wrote in Part 3, write an example of a behavior (not a thought or feeling) that demonstrates the opposite (non-heroic) quality or value .

    Ex 1. (Note: The examples are simple for the sake of space, but you can write as much as you like, or give examples of more than one “opposite” or “behavior.”

    Heroic Trait................Opposite................Behavior

    Charm................Rudeness..............Telling crude jokes

    Confidence..........Insecurity......."Fishing" for compliments

    Honesty............Deceitfulness......Burning a letter that "tells on" your character

    PART 5. Compare Your Hero's Shadow (the Opposite column) to your Villain's Characteristics

    Check the second list you made, the one in which you wrote down the qualities that make your villain a villain, and see if any of them match you’re hero’s Opposite traits, values, or behaviors. Since the Opposite qualities and behaviors are your Hero’s shadow, they should be personified by your villain.

    If you don’t see a lot of overlap, it’s time to start thinking about how you can incorporate the “dark sides” of your hero’s qualities into your villain. In most cases, that means you need to think of ways in which your villain can manipulate or force your hero to express or embrace the shadow qualities you’ve listed under “Opposite.”

    Villains Should Personify Heroes’ Shadows

    A good villain is always the dark side of your hero; the greatest danger your hero faces should be that under the right pressures and given the right circumstances, your hero could embrace the very qualities that make the villain a villain—and at some point in the story, she should start to do exactly that, even if she does it by accident.

    If your villain’s qualities are truly the things your hero hates most—especially if they scare him—he’ll do anything to bring the villain down, even if that means becoming the villain. Remember, shadow qualities are the things that infuriate you the most, that make you the sickest. We’re drawn to fight the things we hate, which means that your villain can become your hero’s nemesis only if the villain’s character and behavior really arouse an obsessive drive in your hero. The Line Between Hero and Villain is Thinner than You Think.

    What makes the hero different from the villain, in the end, is choice: the hero chooses not to become his shadow, and instead acknowledges and incorporates his shadow qualities into the rest of his personality.

    In many cases the villain is a fallen hero, someone who would have been just like the hero if he’d been able to resist the draw of evil. Even in real life, the more we hate someone or something, the more likely we are to become the very thing that we hate. Consider the irony of killing someone to stop murder, as in the cases of fanatics who kill doctors who perform abortion. There’s irony, too, in the venom of those Christian anti-gay-rights activists who insist that “God hates gays.”(So much for “Jesus loves me, this I know, for the Bible tells me so…”) Martin Luther King, Jr. was one of those rare heroes who never swayed from practicing what he preached. He believed so strongly in peace he refused to hurt others in his pursuit of it.

    Consider the words of J. Robert Oppenheimer, the “father of the atomic bomb” and the scientific director of the Manhattan Project responsible for the bombs dropped on Hiroshima and Nagasakai, when he saw what his creations had done: “I am become death, the destroyer of worlds.” Though some believe that the “Little Boy” and “Big Man” bombs dropped in Japan ended WWII, even Oppenheimer viewed the deaths as unconscionable as all the others. For years after, he was a vocal opponent of the development of more nuclear weapons. Examples

    Fiction is filled with examples of heroes and their personified shadows, some more obvious than others.

    Star Wars

    Dealing with Postcard Printing Services
    Postcard printing is said to be a service used to create personal or professional styles of postcards. The postcards are known to be materials used for sending greetings by mail. It portrays features that include a picture or a graphic on one side of the card and a blank area for writing on the other side of the card. Making use of them for your personal use or marketing campaign can be dutifully printed on your own if you have the right tools or you can seek for a printing company.With the professional help of postcard printing services the postcards that you wish to have will be duly accomplished. Now working with postcards there are printing possibilities that you can opt to have for your postcard prints. Postcard printing services can give you printing options that will be very ideal for your postcard printing jobs. You can apply the two printing processes namely digital printing and offset printing.Digital printing option is ideal if you want to print short number of postcards in a fast turn around time, while offset printing allows you to print large number of postcards. If you are after wholesale or bulk printing, offset printing is the right job for you.Now for the paper stock to be used, a 14pt card stock is the card that ideal for you. This is because it has features that will make your cards look more durable and impressive.As per the graphic designs to be used, you can choose to use your graphic artwork, images or illustrations. Graphic designs are important feature that your postcard must have for the reason that graphic design are visual images used to express messages.For a more vibrant and attractive colorful postcards you can have them printed in four color prints.
    e truly the things your hero hates most—especially if they scare him—he’ll do anything to bring the villain down, even if that means becoming the villain. Remember, shadow qualities are the things that infuriate you the most, that make you the sickest. We’re drawn to fight the things we hate, which means that your villain can become your hero’s nemesis only if the villain’s character and behavior really arouse an obsessive drive in your hero. The Line Between Hero and Villain is Thinner than You Think.

    What makes the hero different from the villain, in the end, is choice: the hero chooses not to become his shadow, and instead acknowledges and incorporates his shadow qualities into the rest of his personality.

    In many cases the villain is a fallen hero, someone who would have been just like the hero if he’d been able to resist the draw of evil. Even in real life, the more we hate someone or something, the more likely we are to become the very thing that we hate. Consider the irony of killing someone to stop murder, as in the cases of fanatics who kill doctors who perform abortion. There’s irony, too, in the venom of those Christian anti-gay-rights activists who insist that “God hates gays.”(So much for “Jesus loves me, this I know, for the Bible tells me so…”) Martin Luther King, Jr. was one of those rare heroes who never swayed from practicing what he preached. He believed so strongly in peace he refused to hurt others in his pursuit of it.

    Consider the words of J. Robert Oppenheimer, the “father of the atomic bomb” and the scientific director of the Manhattan Project responsible for the bombs dropped on Hiroshima and Nagasakai, when he saw what his creations had done: “I am become death, the destroyer of worlds.” Though some believe that the “Little Boy” and “Big Man” bombs dropped in Japan ended WWII, even Oppenheimer viewed the deaths as unconscionable as all the others. For years after, he was a vocal opponent of the development of more nuclear weapons. Examples

    Fiction is filled with examples of heroes and their personified shadows, some more obvious than others.

    Star Wars

    In the Star Wars saga, both Anakin (episodes 1-III) and Luke Skywalker (episodes IV-VI) are seduced by the Dark Side of the Force. Anakin succumbs and embraces his Shadow to becomes Darth Vader; he later tries to talk Luke into doing the same thing. Though Luke is tempted, in the end he not only resists but is able to redeem Anakin as well.

    Lord of the Rings

    In the Lord of the Rings trilogy, the Ring essentially draws each character’s Shadow to the fore; Gollum is consumed by his and the evil in the Ring, and when Frodo carries the Ring, he nearly falls prey as well.

    The Matrix

    In the Matrix trilogy, Neo has to become Agent Smith and acknowledge, embrace, and overcome his own shadow to defeat the machine world.

    Se7en

    In the film Se7en, Mills not becomes wrath, in so doing he becomes the killer he’s pursued, thus falling prey to his own shadow.

    The Prestige

    In The Prestige, Angier becomes a murderer to avenge the accidental murder his wife.(You’ll notice he has to kill off his own moral side to do it.)

    The Wizard of Oz

    In The Wizard of Oz, the Wicked Witch is Wicked because she wants revenge on Dorothy for killing her sister; instead, Dorothy becomes a killer by killing the Witch

    Fairy Tales

    Fairy tales are actually sociopolitical propaganda (see Bettelheim’s classic book The Uses of Enchantment), so Cinderella and Snow White epitomize the “good girl’s” moral path while the villainesses epitomize the “bad girl’s” path.

    * Snow White: If Snow White embraced the kind of vanity the Queen did (her shadow), she could become just like the Queen * Cinderella: If Cinderella indulged herself in self-pity and a sense of entitlement (her shadow), she could easily become like her wicked stepsisters and stepmother

    How Heroes Fall When Villains Push

    The trick to moving your hero from the side of good into the gray area between good and evil is to have your villain push your hero’s proverbial buttons. Marriage is the most important thing in the world to your hero, and the very concept of divorce outrages him? The villain will try to find a way to damage the relationship by introducing temptation or doubt into that relationship.

    The hero’s most obvious reaction will be rage, and probably not just at the villain, but also at herself and her spouse for being affected. The more the relationship is damaged, the more hurt and anger will be involved and the less likely the couple is to repair that relationship, which causes the likelihood of divorce to skyrocket. If the divorce happens, a part of the foundation on which the hero bases her life and identity has been destroyed, and unless she’s able to acknowledge and incorporate the new, uglier parts of herself, she’s on the way to becoming a villain herself.

    Works Cited:

    Jung, Carl. The Archetypes and The Collective Unconscious (Collected Works of C.G. Jung Vol.9 Part 1)

    Lerner, Betsy. (2000). The Forest for the Trees: An Editor's Advice to Writers. Riverhead Books: New York.

    Keyes, Ralph. (1995). The Courage to Write: How Writers Transcend Fear. Owl Books: New York.

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