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    How to Build an Opt-in Email List - Avoid the Scams, Do It Right the First Time
    For anyone with the serious intention of building a business online, it is essential to build a list of responsive, interested prospects that are open to hearing about your promotions. Building an opt-in email list is one of the best ways to ensure the long-term viability of any long-term internet venture. While there may be some email list scams on the internet, there are also a number of ways to effectively (and ethically) build your opt-in email list.The name says it all: opt-in. An opt-in email list is one that a person requests to be on and confirms this preference, as opposed to spamming, which is not authorized. Be very careful in how you manage your list, because even an honest mistake can result in an accusation of spam. The best policy is to use a double opt-in strategy, whereby visitors enter their email address on your website and also confirm their request by clicking on a link sent to their inbox.There are several different options for ensuring that you stay on top of your list and keep everything under control. It is a wise move to invest in a quality auto-responder such as AWeber, because it will help yo
    l. Even though they all earned a living by writing, they didn't feel totally fulfilled and thought that publishing a book would change that. I always wondered if it would. All of them were good writers. They were paid for their craft. But somewhere, somehow, society, friends and family had convinced them that the only "real" writers published books.

    Maybe years ago, having published a book might have been a good barometer of the value of a writer and his or her work. Some publishing company had deemed the work worthy of printing and marketing. If the author could not convince a traditional publisher of the market value of his book, but he did have a truck-load of his own money, the author could have used one of the few self-publishing companies. But he would have already known the value of the work himself. He would have - most likely - used a professional typist to type the manuscript. He would have hired someone to edit the work. (And back then, the self-publishing com

    5 Ways To Increase Security Levels
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    Recently, another writer was trying to feed my own words back to me. She thought that I had said that everyone was a writer. No, I certainly never said that!

    In today's world, everyone writes, but being able to write an email or blog does not make one a writer.

    Although there is a language created just for text messaging and chatting, it is one that even old farts can learn. My mother used to use just an "L" rather than "LOL" in her emails. When I asked her about that, she said, "Of course I'm laughing out loud. Have you ever known me to stifle a laugh?" She was right. She also knew that she could get hurt if she actually did ROFL.

    On the news a few days ago, they showed a list of words used in text messaging. I was reminded of the first classes I had in speed writing many years ago. In the first lesson, we just eliminated vowels. In the next one we learned a few one-letter codes to use for entire words. Yep, that's what came to mind with the list of code words for text messaging.

    Back to the subject. Although more folks are writing messages, that doesn't mean they are writers. But I do believe that many are writers - at heart.

    The need to write words on a page or computer screen is something that grows within us until we finally have to succumb. Some begin writing at an early age. Others stave off the desire to write until they have raised children or other tasks that they decided were more important than the aching in their hearts to write.

    Often times, people have been discouraged from writing from those who have no creative desires in their own hearts. They don't understand that ache within the person who must create or design.

    Eventually, though, every writer begins writing, and once a person has begun committing words to the page, the writer is born. Yes, I believe that folks who write - real writing, not just emails and text messages - are writers. But just as in any field or facet of life or work, there are writers and then there are writers.

    In spiritual terms, some folks talk about "baby Christians." They say that baby Christians are those who have accepted Christ as Lord, but who have not taken steps to develop their relationship with Him. They may pray and read the Bible and go to church. But their prayers are still a laundry list of wants and have-to-haves, just like a child pleading with a parent. The baby Christian has not yet learned to sit and be still and quiet and listen for God to touch his or her soul. He has not yet delved into the Word. She has not sought her true purpose, the one for which she was created. One can be a baby Christian throughout a lifetime, always believing, but never really becoming a true follower of Christ.

    And so it is with writers. Having the desire in one's heart and then acting upon that desire and writing makes one a writer. But one can be and stay in the "baby writer" stage throughout a lifetime.

    Some graduate to the next stage of writing, learning and honing their craft. They ask for help, seek the advice of others who have reached a higher stage in their writing abilities. They learn when to re-write and edit and when their words are a finished product.

    I am reading a book right now called, The Well-Fed Writer - Financial Self-Sufficiency as a Freelance Writer in Six Months or Less by Peter Bowerman. In his book, Bowerman mentions a distinction that many make in the kinds of writers and authors.

    This author speaks of those who "declare themselves merged with the essence of 'writer-ness'." He also speaks of those who have become (or are becoming) a "pay-the-bills writer."

    That distinction is one that many - even writers - make. They often believe that only writers who have sold their words or published a book are true writers and everyone else is just dabbling in a hobby.

    In the newsroom where I worked, each reporter and editor was in the midst of writing a novel. Even though they all earned a living by writing, they didn't feel totally fulfilled and thought that publishing a book would change that. I always wondered if it would. All of them were good writers. They were paid for their craft. But somewhere, somehow, society, friends and family had convinced them that the only "real" writers published books.

    Maybe years ago, having published a book might have been a good barometer of the value of a writer and his or her work. Some publishing company had deemed the work worthy of printing and marketing. If the author could not convince a traditional publisher of the market value of his book, but he did have a truck-load of his own money, the author could have used one of the few self-publishing companies. But he would have already known the value of the work himself. He would have - most likely - used a professional typist to type the manuscript. He would have hired someone to edit the work. (And back then, the self-publishing comp

    Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
    As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability on the Web—that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.You are using the same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business.You don't have to be tech-savvy or even tech-competent to create an e-zine these days. Plenty of services now do all the tech stuff, design work, and bulk e-mail distribution for you…. for pennies. They are web-based, so you don't even have to download a program, and you can write your e-zine from anywhere.Once you spend an hour doing the basic set up work, all you do is write a few clever words, t
    rds for text messaging.

    Back to the subject. Although more folks are writing messages, that doesn't mean they are writers. But I do believe that many are writers - at heart.

    The need to write words on a page or computer screen is something that grows within us until we finally have to succumb. Some begin writing at an early age. Others stave off the desire to write until they have raised children or other tasks that they decided were more important than the aching in their hearts to write.

    Often times, people have been discouraged from writing from those who have no creative desires in their own hearts. They don't understand that ache within the person who must create or design.

    Eventually, though, every writer begins writing, and once a person has begun committing words to the page, the writer is born. Yes, I believe that folks who write - real writing, not just emails and text messages - are writers. But just as in any field or facet of life or work, there are writers and then there are writers.

    In spiritual terms, some folks talk about "baby Christians." They say that baby Christians are those who have accepted Christ as Lord, but who have not taken steps to develop their relationship with Him. They may pray and read the Bible and go to church. But their prayers are still a laundry list of wants and have-to-haves, just like a child pleading with a parent. The baby Christian has not yet learned to sit and be still and quiet and listen for God to touch his or her soul. He has not yet delved into the Word. She has not sought her true purpose, the one for which she was created. One can be a baby Christian throughout a lifetime, always believing, but never really becoming a true follower of Christ.

    And so it is with writers. Having the desire in one's heart and then acting upon that desire and writing makes one a writer. But one can be and stay in the "baby writer" stage throughout a lifetime.

    Some graduate to the next stage of writing, learning and honing their craft. They ask for help, seek the advice of others who have reached a higher stage in their writing abilities. They learn when to re-write and edit and when their words are a finished product.

    I am reading a book right now called, The Well-Fed Writer - Financial Self-Sufficiency as a Freelance Writer in Six Months or Less by Peter Bowerman. In his book, Bowerman mentions a distinction that many make in the kinds of writers and authors.

    This author speaks of those who "declare themselves merged with the essence of 'writer-ness'." He also speaks of those who have become (or are becoming) a "pay-the-bills writer."

    That distinction is one that many - even writers - make. They often believe that only writers who have sold their words or published a book are true writers and everyone else is just dabbling in a hobby.

    In the newsroom where I worked, each reporter and editor was in the midst of writing a novel. Even though they all earned a living by writing, they didn't feel totally fulfilled and thought that publishing a book would change that. I always wondered if it would. All of them were good writers. They were paid for their craft. But somewhere, somehow, society, friends and family had convinced them that the only "real" writers published books.

    Maybe years ago, having published a book might have been a good barometer of the value of a writer and his or her work. Some publishing company had deemed the work worthy of printing and marketing. If the author could not convince a traditional publisher of the market value of his book, but he did have a truck-load of his own money, the author could have used one of the few self-publishing companies. But he would have already known the value of the work himself. He would have - most likely - used a professional typist to type the manuscript. He would have hired someone to edit the work. (And back then, the self-publishing com

    Managing PPC Campaigns Inhouse
    Pay-per-click search engine advertising has generated ample interest in the online advertising community, primarily because of its measurability and specificity. However, running a profitable PPC Campaign is not as easy as it might seem.More people lose money through PPC advertising than those who are able to generate profits.I have tried to capture some essential learnings that my team derived managing PPC Campaigns for advertisers in retail, professional services, travel, telecom and financial services industries.The suggestions:1. The entire PPC Campaign process can be broadly divided into three stages:a. the keyword stage b. the bid management stage c. the performance measurement stageOur experience has been a well managed campaign requires sufficient focus on all the three stages.2. Keyword stage:2a. Industry research: Competiton websites - PPC benchmarks - rough spends - offers by comeptition - industry trends (avg.CPC,comeptition intensity ,etc,)2b. Analyzing your website: You need to chart out your focus areas - what is that you want from the PPC Campaign and which
    here are writers and then there are writers.

    In spiritual terms, some folks talk about "baby Christians." They say that baby Christians are those who have accepted Christ as Lord, but who have not taken steps to develop their relationship with Him. They may pray and read the Bible and go to church. But their prayers are still a laundry list of wants and have-to-haves, just like a child pleading with a parent. The baby Christian has not yet learned to sit and be still and quiet and listen for God to touch his or her soul. He has not yet delved into the Word. She has not sought her true purpose, the one for which she was created. One can be a baby Christian throughout a lifetime, always believing, but never really becoming a true follower of Christ.

    And so it is with writers. Having the desire in one's heart and then acting upon that desire and writing makes one a writer. But one can be and stay in the "baby writer" stage throughout a lifetime.

    Some graduate to the next stage of writing, learning and honing their craft. They ask for help, seek the advice of others who have reached a higher stage in their writing abilities. They learn when to re-write and edit and when their words are a finished product.

    I am reading a book right now called, The Well-Fed Writer - Financial Self-Sufficiency as a Freelance Writer in Six Months or Less by Peter Bowerman. In his book, Bowerman mentions a distinction that many make in the kinds of writers and authors.

    This author speaks of those who "declare themselves merged with the essence of 'writer-ness'." He also speaks of those who have become (or are becoming) a "pay-the-bills writer."

    That distinction is one that many - even writers - make. They often believe that only writers who have sold their words or published a book are true writers and everyone else is just dabbling in a hobby.

    In the newsroom where I worked, each reporter and editor was in the midst of writing a novel. Even though they all earned a living by writing, they didn't feel totally fulfilled and thought that publishing a book would change that. I always wondered if it would. All of them were good writers. They were paid for their craft. But somewhere, somehow, society, friends and family had convinced them that the only "real" writers published books.

    Maybe years ago, having published a book might have been a good barometer of the value of a writer and his or her work. Some publishing company had deemed the work worthy of printing and marketing. If the author could not convince a traditional publisher of the market value of his book, but he did have a truck-load of his own money, the author could have used one of the few self-publishing companies. But he would have already known the value of the work himself. He would have - most likely - used a professional typist to type the manuscript. He would have hired someone to edit the work. (And back then, the self-publishing com

    Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle
    The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. Try one or all three and watch your web traffic increase next time your vehicle is caught in traffic.1.) Vinyl Lettering - Peel and stick individual vinyl letters on your bumper or rear window to spell your out URL. You can usually find vinyl lettering at your local hardware store or craft shop. The hardware store usually only has black on white or white on black. Online craft supply stores such as Dick Blick Art Materials, joann.com, or MisterArt.com offer several colors of vinyl letters.Why advertise for your car dealer? Carefully peel off the car dealers vinyl sticker on the rear of your car and replace or cover it with your own URL. One disadvantage of using vinyl, it is usually only available in all upper case.2.) License Plate Frames - A lot of car dealers put their own license plate frames on new and used cars so you can advertise for the
    the next stage of writing, learning and honing their craft. They ask for help, seek the advice of others who have reached a higher stage in their writing abilities. They learn when to re-write and edit and when their words are a finished product.

    I am reading a book right now called, The Well-Fed Writer - Financial Self-Sufficiency as a Freelance Writer in Six Months or Less by Peter Bowerman. In his book, Bowerman mentions a distinction that many make in the kinds of writers and authors.

    This author speaks of those who "declare themselves merged with the essence of 'writer-ness'." He also speaks of those who have become (or are becoming) a "pay-the-bills writer."

    That distinction is one that many - even writers - make. They often believe that only writers who have sold their words or published a book are true writers and everyone else is just dabbling in a hobby.

    In the newsroom where I worked, each reporter and editor was in the midst of writing a novel. Even though they all earned a living by writing, they didn't feel totally fulfilled and thought that publishing a book would change that. I always wondered if it would. All of them were good writers. They were paid for their craft. But somewhere, somehow, society, friends and family had convinced them that the only "real" writers published books.

    Maybe years ago, having published a book might have been a good barometer of the value of a writer and his or her work. Some publishing company had deemed the work worthy of printing and marketing. If the author could not convince a traditional publisher of the market value of his book, but he did have a truck-load of his own money, the author could have used one of the few self-publishing companies. But he would have already known the value of the work himself. He would have - most likely - used a professional typist to type the manuscript. He would have hired someone to edit the work. (And back then, the self-publishing com

    Trade Up or Trade Down for Business Success
    In an age of mass differentiation and low cost chic, there has never being a worse time to be stuck in the middle. Consumers are abandoning mid-range products in their droves, often opting for cheaper alternatives and saving up to buy the occasional luxury. At one end of the scale thrifty customers are cutting costs by buying supermarket own brand goods, whilst at the other end easy access to credit makes it possible to trade up to a BMW rather than settle for a Ford Mondeo.The Low Cost RevolutionThroughout numerous consumer sectors, there are companies specialising in low cost goods and services. Everything from food to flights and cars to clothes can be bought at very low prices. As cost-focussed companies get bigger, they continue to find ways to reduce overheads in their operations and squeeze suppliers for better deals. Consumers are also changing their attitudes to low cost goods. Film stars and fashion models are setting the trend of low-cost chic, happy to wear value clothes alongside their premium brands.However the low-cost sector is largely driven by economics. Increases in living expenses, debt and t
    l. Even though they all earned a living by writing, they didn't feel totally fulfilled and thought that publishing a book would change that. I always wondered if it would. All of them were good writers. They were paid for their craft. But somewhere, somehow, society, friends and family had convinced them that the only "real" writers published books.

    Maybe years ago, having published a book might have been a good barometer of the value of a writer and his or her work. Some publishing company had deemed the work worthy of printing and marketing. If the author could not convince a traditional publisher of the market value of his book, but he did have a truck-load of his own money, the author could have used one of the few self-publishing companies. But he would have already known the value of the work himself. He would have - most likely - used a professional typist to type the manuscript. He would have hired someone to edit the work. (And back then, the self-publishing companies did a bit of the editing themselves too. They might not have been "traditional" publishers, but they did not publish unfinished or unedited works.)

    That was then, and this is now. Many, who think that the value of a writer is wholly measured by whether or not he or she has published a book, rush off to do just that. Most of these writers by-pass the traditional publishers entirely, and rush into the arms of the unscrupulous self-publishing companies, ebook publishers and POD (print or publish on demand) publishers that have emerged because they can make a buck at it.

    Unfortunately, there are publishing companies whose only goal is to see writers in print, whether the writing is good or bad. They live by feeding on the egos of those writers who must see their names and writing in print. They make money by publishing books, and they often charge the writers horrible amounts to do so. For many of these companies, editing is an additional cost, and one that some writers forego, thinking they have done enough editing themselves. Quite often, they are wrong.

    Having a book published used to be a measurement of whether or not a writer was good and his work was marketable. Now, with all the avenues available to persons wanting to be published, that just is not the case.

    In the past few years, I have run across quite a few examples of what happens when authors rush to be published.

    1) In a library in Michigan, I discovered a bunch of books by one company that bragged about publishing new writers. The books were on the "new arrivals" shelves. I thought it was odd that the library had about fifty of the same book. On closer scrutiny, I discovered that these were fifty different books. The publisher obviously had only one book cover available. On even closer examination, I found that one of the books was published completely upside down. Another was printed backwards. The third one had pages already falling out. I wondered how much each of these authors paid to see their works published so badly. Frankly, I never cared to check any out to see if the writers were good or bad.

    2) On another occasion, I was asked by a self-published author to critique her book. She needed a few good reviews to post on her web site and at Amazon.com so that the book would sell. She sent the book to me, and awaited my raving review. Again, I noticed a very poor publishing job. But even worse, I noticed that the woman had not done proper research for her book. The book was supposed to be a guide to what senior citizens might do to earn extra income once they retired. As a baby boomer with senior citizen years looming ahead, I was interested in what she discovered. I was amazed when I found that one of her first entries was about starting a new career. That career was one that my son had considered. He found that because of the physical requirements of the job that most folks would not be able to perform the job past the age of forty. Here was an author suggesting that same career choice for persons over sixty. I believe that a traditional publisher, or even a reputable POD, would have questioned that chapter and some of the others as well. She obviously had not done her homework. She was not a senior citizen herself, nor had she interviewed any seniors before writing her book.

    3) Even more recently, I was directed to a web site of a newly published author. I won't go into details about what I discovered. Rest assured, though, that I was not impressed. The writing should have had about three more edits before it was ready for publication. Again, a reputable publisher would have either helped with that or would have directed the author to someone who could have helped.

    All of this just proves that today having a book published does not make one an author worthy of acclaim.

    Still, I maintain that writing begins in the heart. The heart swells with words that must escape.

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