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Add You - The Five Rules Of Influential Web Writing
If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as “the conduct of financial transactions by electronic means,” it refers to purchases made over the Internet. There are popular slang terms such as ebusiness, click and mortar, dotcom, cyber-mall and multiple spellings (eC
Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information int
It is easy to dream about an exotic island. It takes a bit more to prepare a trip to this island and spend some time there. But the real challenge is to take your stuff and migrate to this little island.It is said that people that migrate hold on to more conservative customs than in the country of origin. The explanation for this is that people who migrate
When your business requires powerful words online, follow these five rules for promoting the message that will serve you well in the digital world:
Stay on message. To write is to influence: always remember that the goal of good writing is to encourage thought and action. Look beyond the facts and statements, and focus on themes and positions. Decide on what you believe and then promote it with the facts; find your message and stick to it.
Make your points quickly but securely. The average visitor to your website will stay no longer than a few minutes, clicking through no more than three links before moving on. You must either make your point quickly or not at all. Be direct, confident and brief: use simple language and don't use any more words than necessary.
Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information int
Let’s discuss a scenario involving Mr. Rodney an insurance customer, Mr. Stick a claims manager with insurance company and Mr. Knowitall the CTO of the insurance company.Mr. Rodney moved from UK to US for a couple of years and bought a house near Florida beach side. He also bought himself a brand new BMW and a SUV for his wife. Now like everything he got h
Stay on message. To write is to influence: always remember that the goal of good writing is to encourage thought and action. Look beyond the facts and statements, and focus on themes and positions. Decide on what you believe and then promote it with the facts; find your message and stick to it.
Make your points quickly but securely. The average visitor to your website will stay no longer than a few minutes, clicking through no more than three links before moving on. You must either make your point quickly or not at all. Be direct, confident and brief: use simple language and don't use any more words than necessary.
Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information int
When you look around today, you see very few people with any type of a savings plan. It doesn't seem like anyone is saving money. The sad fact is, most people are simply living paycheck to paycheck and just barely getting by. It's no secret that today, just about everyone in our society is struggling financially.The values we were once taught by our parent
Make your points quickly but securely. The average visitor to your website will stay no longer than a few minutes, clicking through no more than three links before moving on. You must either make your point quickly or not at all. Be direct, confident and brief: use simple language and don't use any more words than necessary.
Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information int
The better question might be: Why do you own bonds today?Lately we’ve seen more damage done to bond accounts than any time in the past few years. I’m warning friends and foes alike, if they own bonds in their accounts here in the spring of 2006, be prepared to see some serious deterioration in their monthly statements.So, what’s a girl to do? Well
Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information int
At some point in your writing career you will probably encounter the possibility of entering writing contests. As you peruse writing newsletters and magazines, at any rate, you'll almost inevitably find listings of competitions; you may very well begin to wonder how to decide whether a given contest is "right" for you and your poetry or prose. Here are si
Write to the future reader, not the present one. The malleable nature of the Web creates the illusion that web writing has a short shelf life. The opposite is actually true: with mass data archiving and storage, putting information into the Internet is far easier than taking it out. Relevant points today have a way of becoming embarrassing cliches tomorrow.
The most influential web content is timeless. Write for the long term: avoid posting information online that won't still be valid and useful in twenty years. When you write about a controversy, assume that the reader knows how it was resolved. When you write about a product or service, assume that the reader knows whether it was a success or failure. Assume that your deepest secrets are now public knowledge. Write for a reader who knows more about your future than you do.
Bring it home. If you want to use your articles to promote your reputation, your readers must know how to find you. Plan your contact information for the long term: if you don't have your own domain, get one. Plan to keep it for at least the next five to ten years. Don't use an email address that may no longer exist when your article is being read.
Keep your personal life out of it. Nothing ou
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