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Add You - 5 Biggest Wastes of Marketing Money You Should Avoid as an Entrepreneur
You’re nervous. You’re so nervous that you crave a smoke. So you light up, and as you puff away, it feels so relaxing, right? Well, what’s good for your nerves is not so good to when you’re job hunting.What?! What does smoking have to do with job hunting? It has to do with the fact that if you-the job hunter-are a smoker, and your interviewer is a non-smoker, then your chances of getting hired are very slim.And yes, legally, an employer can’t say “You’re a smoker, I’m not going to hire you!” However, it is an unofficial fact that if all things are equal, a non-smoker will be hired over a smoker every time
With increased globalization and cosmopolitan approaches to life, the job hunting process is also undergoing changes. People are increasingly looking for jobs outside the borders or their countries, in various fields regardless of their education, and in a more competitive world then ever. While the companies from developed countries are struggling to hire the most qualified work force, it is becoming more likely that this work force will be coming from countries in transition or developing states. As an example, Eastern Europe was able to supply the EU labor market with increased numbers of highly educated professionals who
Sure we have. You're the entrepreneur that's passionate about your business, an expert in your field but decidedly NOT a business development expert, and certainly NOT a salesperson. Right?
Prior to our meeting one another some marketing "experts" told you that you don't need to "sell" anything you simply need to market your business. This sounded great to you because you're not really comfortable with the idea of selling.
So, as we discussed some of the issues that were holding your business back you shared with me what so many others have also shared with me... what I have come to call:
The 5 Biggest Wastes of Marketing Money
Biggest Waste # 1: The Yellow Book
Want to spend a lot of money on a dying medium that ensures that you are not differentiated from all of your competitors? Look no further! This medium is totally passive and relies entirely upon a prospect stumbling upon your name amongst all the other suckers who have also spent their precious cash. Chances are you've spent thousands for this priviledge and received next to nothing in return. The one positive? If the prospect happens to find you more than likely they are in need of your product or service.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
So, you’ve made it through the interview process and have received an offer of an employment. Congratulations! However, there are some things to consider before accepting or rejecting an offer of employment. How you reply to these questions will determine whether the job offer is really worth it:Is this a full time, part time, temporary, or contract position? As obvious as it seems, you may be getting an offer different from what you originally applied. Try to get in writing the official offer -- if it involves heavy-duty legal language consider contacting an employment specialist or an attorney for guidance.Wi
So, as we discussed some of the issues that were holding your business back you shared with me what so many others have also shared with me... what I have come to call:
The 5 Biggest Wastes of Marketing Money
Biggest Waste # 1: The Yellow Book
Want to spend a lot of money on a dying medium that ensures that you are not differentiated from all of your competitors? Look no further! This medium is totally passive and relies entirely upon a prospect stumbling upon your name amongst all the other suckers who have also spent their precious cash. Chances are you've spent thousands for this priviledge and received next to nothing in return. The one positive? If the prospect happens to find you more than likely they are in need of your product or service.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Is your working life in the doldrums? Do you feel stuck in a rut? Uncertain about the future? Depressed by what you can see ahead? Still looking for a job that will fully engage your interest?If so, you're like millions of others who face each working week more with resignation than excitement. It's not that things are bad. They just aren't as good as you would like them to be.So would you like to be doing something you truly enjoy? Something that builds on your strengths and really means something to you?Of course you would.It's easier than you may think.What I've been describing is job:li
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
The fact that nearly every application requiring a conveyor system is unique, it is important to have a basic understanding of the various types of conveyors and the way these conveyors or lift systems work. Some of the applications requiring special lifting solutions include access to and from balconies, mezzanines, basements and in-between levels in multiple story buildings. Other uses include specific exterior and interior applications, high speed production lines and in replacing inclined belt conveyors. The moving of pallets of various items from one area to another is an example of a type of conveyor system that can
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
More and more people are graduating from university with a degree in law & looking for legal jobs. As a consequence it’s worth thinking about what legal job you would like after you graduate and how well prepared you are. We’ve put together 10 top tips to get a graduate legal job.1. Gain some work experience – it can be really hard to get legal work experience, sometime legal firms have more applicants for work experience than they do for trainee positions. Don’t let the high level of competition put you off. Either apply to more law firms or broaden your search to other similar businesses. Your local council, an ente
Biggest Waste #3: Poorly Targeted Direct Mail
Most people, including a lot of the self proclaimed “marketing experts” (who are really nothing more than graphic artists) approach direct mail completely wrong:
Here’s how that process typically flows
1. You're desparate for sales
2. Someone sells you on the need to do direct mail
3. They tell you how they can make it look really cool
4. Message? What message? Call to action? What call to action?
5. How many names do you want to send this to? You know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
Biggest Waste #4: Radio Advertising
By now all of you can probably tell me what the disadvantages of radio are, right?
- Expensive
- Is it reaching your target audience?
- Is your message/business one that is suited to radio? For example, if you are a Lean Manufacturing consultant do you really think the average listener to the radio is going to be compelled to pick up the phone and call you?
- Total
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