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Add You - 7 Essential Tips for Reviewing Copy
Anheuser-Busch presented three more commercials in the Superbowl, two for Budweiser, the two hundred year old lager beer, and one for the new Budweiser Select brand, which was launched just two years ago, in 2005.In these three commercials, Anheuser-Busch again demonstrates the pattern of apparently unaccountable advertising, which cannot reasonably be expected to increase market share.Let us first look at Budweiser, t
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule,
Here are several steps to take in order to properly determine whether the fixer-upper house that has caught your attention deserves a seal of approval or a thumbs-down sign:“Location, Location, Location” is Still the MantraIt doesn’t matter if you’re investing in an apartment, a condominium unit or in this case, a fixer-upper home. When it comes to real estate property, the mantra you still have to recite to yourself i
How can you avoid this dire marketing situation?
By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.
Tip #1: Review the copy from the customers’ perspective.
On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule,
According to the Real Estate Roundtable (non-profit public policy entity based in Washington D.C. that works on public policy issues concerning the real estate industry), real estate plays an important role in the economy of the United States as a whole. It generates 1/3 or an equivalent of $2.9 trillion worth of GDP (gross domestic product) that results in the creation of 9 million jobs. In addition, real estate is the majo
By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.
Tip #1: Review the copy from the customers’ perspective.
On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule,
Most of us are aware of the credit score - a numerical quantity widely used to assess your credit worthiness. But there’s another scoring tool that can debar you from getting credit. It's the Bankruptcy Risk Score - a supplementary score that most creditors and lenders scrutinize prior to offering credit.Personal bankruptcy seems to be a major consumer credit problem for lenders and credit providers. Since creditors cann
Tip #1: Review the copy from the customers’ perspective.
On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule,
Many people now days are finding themselves out of work and not being able to make the mortgage payments on their home. If a period of time passes that you can't make your payments, and it doesn't look to the bank like you are going to be able to catch up, then you could be facing VA foreclosures beginning process. No one wants to face this issue, but sometimes things happen and the bank has no other option. VA foreclosures happen e
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule,
Decide to Invest in Real Estate Foreclosure InvestingWith the increase in Real Estate property appreciation rates across America, a prospective foreclosure buyer may want to fix up a property to improve its value to live in, to rent out or to resell. The strategy a buyer pursues will determine which foreclosure property to buy and the location.For example with San Diego, California's media home prices topping at
Tip #2: Don’t get hung up on grammar and usage.
If you think the copywriter broke a writing rule, 9 times out of 10 there was an excellent reason. Copywriters are sales people in print, so if we take liberty with the English language, it’s for effect. Plus, be aware that copywriters (and proofreaders) review and correct the copy before you see it. For example, I consider spelling, grammar, style issues, trademark usage, and more to ensure the quality control of every piece of copy I write.
Tip #3: Avoid copy by committee.
There’s that old joke that says if you want to kill an idea or project, start a committee. Copy by committee is no different. Conflicting and misguided comments put the copywriter and creative team in the awkward position of trying to please everyone except who matters most -- the intended audience. One way around this is to circulate inform
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