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Add You - Top 3 Ways Great Copywriters Exploit Their Swipefile
Who do you know? The signature trademark on a product gets recognition, because we recognize the signature. Effective branding using signatures has been used for generations, from Paul Newman salad dressings to Eddie Bauer vehicles, signature-branding results in brand recognition. Using a well-known name on your pr
Is there a picture with caption?
Does the letter have a johnson box with tantilising FREE offer for the reader?
If you’ve ever felt stranded as an entrepreneur with an abundance of experience in some areas and a definite lack of experience in others, you’d be a perfect candidate for a Master Mind group. These groups have existed for thousands of years, but the phrase ‘Master Mind’ was made a common reference in business circ
Here's how to get the most from your swipefile...
1) First Impressions - How Does It Look?
If you can get hold of a good quality image of the ad, you can discover what captivated the prospect and made them read, and ultimately purchase the product or service.
Priceless information such as:
How is the letter structured?
Do the paragraphs have formatting like first line indentation?
Is there a picture with caption?
Does the letter have a johnson box with tantilising FREE offer for the reader?<
So you've started looking at properties with an eye toward flipping them to rehabbers or other investors? Now you need to know how you can estimate the repair costs, and you don't have a background in construction? This article is for you.The steps you need to follow are simple. If you do these things you wi
Here's how to get the most from your swipefile...
1) First Impressions - How Does It Look?
If you can get hold of a good quality image of the ad, you can discover what captivated the prospect and made them read, and ultimately purchase the product or service.
Priceless information such as:
How is the letter structured?
Do the paragraphs have formatting like first line indentation?
Is there a picture with caption?
Does the letter have a johnson box with tantilising FREE offer for the reader?
There is an old story about a young man. I first heard it when I was in school and it is still clearly etched on my mind. So here I go:There was a young man called William Fox in ancient England always in search of work and so one fine day he finally came across a rich landlord. The landlord told him h
If you can get hold of a good quality image of the ad, you can discover what captivated the prospect and made them read, and ultimately purchase the product or service.
Priceless information such as:
How is the letter structured?
Do the paragraphs have formatting like first line indentation?
Is there a picture with caption?
Does the letter have a johnson box with tantilising FREE offer for the reader?
In Network Marketing, we have all opened a door and walked through it; we do it daily. Doors are an entrance or an exit to where we are going, or coming from. We have doors in our homes, in our cars, and just about everywhere else we go. Doors are a part of our daily life, and our direct-selling Network Marketing b
Priceless information such as:
How is the letter structured?
Do the paragraphs have formatting like first line indentation?
Is there a picture with caption?
Does the letter have a johnson box with tantilising FREE offer for the reader?
Jack & Jill went up a hill to fetch a pail of water.Have you ever wondered why Jack fell down and broke his crown?His pail was full of holes, so most of the water he fetched was gone by the time he reached his destination.Despairing over this, he resolved to retrieve more water but the only way
Is there a picture with caption?
Does the letter have a johnson box with tantilising FREE offer for the reader?
What font type and size did they use for the pre, main and sub-headline?
Where are the bullet points placed?
You get the idea...
2) Scissors, Paper, Printer... and Some Glue
Bet you've not done this for a while :)
Once your collection of ads starts to grow, so does your swipefile of winning headlines, openings, bullets, guarantees and closings.
So whenever you sit down to write your next ad, you'll instantly have at your disposal ready made templates to model and swipe.
This will provoke fresh new ideas and help you to come up with that killer headline or hook for the f
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