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    ny reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked. And that is a good guarantee – and will make you sales!

    Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will

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    When you are writing a sales letter, there are so many things that are important. Of course the headline is important, it is why they read your sales letter in the first place. Of course your story is important, that gets them emotional. And your bullet points and the body are critical, so they will care to buy it in the first place. But your guarantee gives them the confidence to know that even if they don’t like it, even if they make an impulsive, emotional decision, they can get their money back if they don’t like it. And if you have a good product, do not be afraid of the guarantee – very few will take you up on it.

    So what is there to know about the guarantee? Especially when selling online, you must include a specific guarantee. Online purchasers are already skeptical of purchasing an information product. By offering a money-back guarantee, you assure the buyer that if the product isn’t what you say it is, they can receive a refund. Your responsibility, of course, is to make absolutely sure that the product does everything you say that it does. If you do that, you will have few returns. Here is an example of a guarantee: Your complete satisfaction guaranteed: If for any reason during the first 30 days after you purchase this product, you are not completely satisfied for any reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked. And that is a good guarantee – and will make you sales!

    Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will

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    So what is there to know about the guarantee? Especially when selling online, you must include a specific guarantee. Online purchasers are already skeptical of purchasing an information product. By offering a money-back guarantee, you assure the buyer that if the product isn’t what you say it is, they can receive a refund. Your responsibility, of course, is to make absolutely sure that the product does everything you say that it does. If you do that, you will have few returns. Here is an example of a guarantee: Your complete satisfaction guaranteed: If for any reason during the first 30 days after you purchase this product, you are not completely satisfied for any reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked. And that is a good guarantee – and will make you sales!

    Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will

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    know about the guarantee? Especially when selling online, you must include a specific guarantee. Online purchasers are already skeptical of purchasing an information product. By offering a money-back guarantee, you assure the buyer that if the product isn’t what you say it is, they can receive a refund. Your responsibility, of course, is to make absolutely sure that the product does everything you say that it does. If you do that, you will have few returns. Here is an example of a guarantee: Your complete satisfaction guaranteed: If for any reason during the first 30 days after you purchase this product, you are not completely satisfied for any reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked. And that is a good guarantee – and will make you sales!

    Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will

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    , of course, is to make absolutely sure that the product does everything you say that it does. If you do that, you will have few returns. Here is an example of a guarantee: Your complete satisfaction guaranteed: If for any reason during the first 30 days after you purchase this product, you are not completely satisfied for any reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked. And that is a good guarantee – and will make you sales!

    Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will

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    ny reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked. And that is a good guarantee – and will make you sales!

    Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will have to give a refund from time to time, you should sell far more units than without the guarantee. And that is the idea with guarantees – they help you get more sales, and net more than you would have, minus returns, without the guarantee.

    Learn to write a good guarantee!

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