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  • Add You - Capturing an Editor's Attention: How to Increase the Odds of Getting Published

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    n her pages? Help her with her mission.

    "Why is this important to my readers?"
    That's the key question asked of every rele

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    Writing an article or press release is one thing; winning an editor's favorable opinion is something else -- and far more important. Editors are gatekeepers: If your message doesn't resonate with them, it'll never reach their readers.

    Put yourself in the editor's shoes.
    The economics aren't complex. The more readers, the more ad revenue; the greater the ad revenue, the greater the likelihood the editor will keep her job. She needs to fulfill her periodical's promise to provide meaningful, relevant content to her readers. You want to be in her pages? Help her with her mission.

    "Why is this important to my readers?"
    That's the key question asked of every relea

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    are gatekeepers: If your message doesn't resonate with them, it'll never reach their readers.

    Put yourself in the editor's shoes.
    The economics aren't complex. The more readers, the more ad revenue; the greater the ad revenue, the greater the likelihood the editor will keep her job. She needs to fulfill her periodical's promise to provide meaningful, relevant content to her readers. You want to be in her pages? Help her with her mission.

    "Why is this important to my readers?"
    That's the key question asked of every rele

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    /b>
    The economics aren't complex. The more readers, the more ad revenue; the greater the ad revenue, the greater the likelihood the editor will keep her job. She needs to fulfill her periodical's promise to provide meaningful, relevant content to her readers. You want to be in her pages? Help her with her mission.

    "Why is this important to my readers?"
    That's the key question asked of every rele

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    or will keep her job. She needs to fulfill her periodical's promise to provide meaningful, relevant content to her readers. You want to be in her pages? Help her with her mission.

    "Why is this important to my readers?"
    That's the key question asked of every rele

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    n her pages? Help her with her mission.

    "Why is this important to my readers?"
    That's the key question asked of every release and article that comes over the transom. Your job is to answer it. So skip the hyperbole about your company's importance, the significance of your vision or the "excitement" surrounding your new product. Instead, go straight for the why: Why does your message matter to readers?

    In press releases:
    Be sure to articulate the significance of your announcement by the standards that matter -- those of your audience. Suppose you're announcing a new software release. What does it offer, or what need does it fulfill, that hasn't been offered o

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